Beachfront Media has announced an extensive partnership with Pixalate Inc. to utilize existing technologies for a safer experience in the mobile world. The deal will bring better transparency to the Beachfront supply-side platform (SSP) that processes more than 50 billion mobile video ad requests each month.
The partnership leverages Pixalate’s fraud detection capabilities across devices, platforms and apps in the mobile ecosystem, enabling Beachfront to remove fraudulent inventory from its SSP, and furthering its commitment to providing access to authentic and viewable inventory for advertisers across mobile devices and media formats.
The Association of National Advertisers recent findings have estimated that advertisers will lose an estimated $7.2 billion globally to bots in 2016.
With bot percentages skyrocketing from 22% to 37% from 2014 to 2015, this problem shows no signs of going away.
“The opportunity to add this extra layer of security and transparency for our advertisers will take our cross-screen SSP to the next level, and ensure the highest quality inventory possible, when bots are plaguing the industry,” said CEO at Beachfront Media, Frank Sinton. “And the fact that this is accompanied by the ability to accurately measure impression volume will result in the highest level of ad distribution efficiency we’ve delivered to date.”
“By leveraging Pixalate’s industry-leading Data Intelligence tools, Beachfront Media is ensuring that they have the most comprehensive solutions to ensure the integrity of their inventory,” said Jalal Nasir, CEO at Pixalate. “We welcome Beachfront Media to the ongoing battle against ad fraud, and look forward to supporting their commitment to safety and security in programmatic advertising.”
Beachfront also places a heavy importance on providing tools to publishers enabling them to measure their supply, so they can meet advertisers demand by providing additional inventory. All aspects of this capability are now expanded to the mobile world, with the security of fraud detection from Pixalate.