ironSource Launches Ad Engagement Intelligence to Help Improve Engagement

Posted 9/23/2016 10:00:08 AM by RICHARD HARRIS, Executive Editor

ironSource Launches Ad Engagement Intelligence to Help Improve Engagement
ironSource has released a major feature for its Mediation Platform, adding ‘User-level Analytics’, advanced ‘Frequency Capping,’ and ‘Delivery Pacing’ tools to their Ad Placement Technology. Developers will now have the ability to see in-depth user-level ad engagement, and make optimal placement and pacing customizations to improve engagement and retention
The latest release will provide developers with the most comprehensive toolset to understand and manage where, when and how often their users are engaging in-app advertising. This level of control ensures an app’s ad experience is optimized for both engagement and user experience, two main contributing factors to healthy and ongoing ad revenues. 
The division between ad network performance data and user level indicators makes it difficult for developers to discern between advertising and IAP revenue performance. The new user-level KPIs from ironSource, for the first time, translate ad monetization metrics into engagement KPI’s that developers can understand and align with their overall business, giving them a clear and digestible data-set to optimize engagement and user retention for both revenue streams. These metrics will provide key data such as Revenue per Active User, Revenue per Engaged User, Impressions per Engaged User and Engagement Rate, to name a few. 

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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