engagement

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Developer news items we found relating to engagement

35 results
Women-are-using-financial-apps-more-than-men-says-Liftoff-report

Women are using financial apps more than men says Liftoff report


Friday, April 12, 2019 by

Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...


How-and-why-to-use-feature-flags

How and why to use feature flags


Friday, April 12, 2019 by

Some of the world’s most successful and best-known tech companies, including Netflix, Instagram and Facebook, use product experimentation and feature flagging to capture accurate data about customers and product ideas and gain intelligence on market trends. Split CEO and co-founder Adil Aijaz says organizations that embrace feature flagging and experimentation ...


iOS-12-notifications-did-not-change-user-behavior-report-says

iOS 12 notifications did not change user behavior report says


Monday, March 25, 2019 by

Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings. ...


Ahead-of-GDC-2019,-Google-drops-new-app-advertising-solutions

Ahead of GDC 2019, Google drops new app advertising solutions


Monday, March 18, 2019 by

Google has announced new mobile app advertising solutions ahead of the Game Developers Conference 2019. The new tools aim to help developers carve out better revenue and build a better app business, especially those developers making games. There are new tools in most sections of the software lifecycle, including pre-launch, launch, and even post-launch. ...


Push-notification-value-increases-with-intensity

Push notification value increases with intensity


Monday, March 4, 2019 by

Marfeel has released the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate push notification strategies for customers using Marfeel’s au...


New-low-code-platform-for-the-enterprise-emerges-from-Turbo-Systems

New low-code platform for the enterprise emerges from Turbo Systems


Friday, March 1, 2019 by

Turbo Systems just launched its universal, no-code engagement platform for the enterprise. Led by Hari Subramanian, Co-Founder and former CTO of ServiceMax, Turbo provides an easy way for businesses to instantly create rich applications to extend the capabilities of all existing systems of record, including ERP, CRM, and HRIS systems. “The systems of record mak...


Personalize-your-marketing-for-better-results-says-Adobe

Personalize your marketing for better results says Adobe


Monday, February 25, 2019 by

According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...


Using-Conversational-Analytics-to-forecast-mobile-subscriber-growth

Using Conversational Analytics to forecast mobile subscriber growth


Thursday, February 21, 2019 by

Vibes announced Conversational Analytics, a new Natural Language Processing (NLP) solution to extract deep consumer insights from the unstructured messaging content in the high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide meaningful connecti...


SendBird-raises-$52M

SendBird raises $52M


Tuesday, February 19, 2019 by

SendBird announced the closing of a $52 million series B round of fundraising led by ICONIQ Capital and joined by existing investors, Shasta Ventures, August Capital, Y Combinator, and Funders Club. SendBird will use the funding to rapidly scale the company to fully address today’s $4.2 billion service addressable market for user-to-user messaging services. SendBi...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


Who-still-clicks-on-ads-anyway

Who still clicks on ads anyway


Monday, January 21, 2019 by

New data from Clutch says that seventy-seven percent (77%) of people recognize paid search ads easily compared to what organic search results look like - and it's causing a shift in the way advertisers approach consumers. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One-third ...


The-Kin-Foundation-wants-more-app-developers

The Kin Foundation wants more app developers


Tuesday, January 15, 2019 by

The Kin Foundation, the nonprofit governance body for the cryptocurrency Kin, has announced the second Kin Developer Program, an initiative that awards Kin and fiat currency to select developers who successfully launch Kin-powered features in consumer apps. Through the program, up to 100 consumer app developers will have the opportunity to integrate Kin using the new...


Developing-video-games-that-work-for-everyone

Developing video games that work for everyone


Monday, January 14, 2019 by

Video games are interactive experiences – as the player, you can live many different lives racing fast cars, fighting great creatures and going on exciting, magical adventures. For as long as video games companies have existed, the focus has been largely on games that are fun to play. Of course, though, we’ve all had to sit out a round and wait for a free...


Augmented-reality-app-creation-made-simple-with-PlugXR

Augmented reality app creation made simple with PlugXR


Thursday, January 10, 2019 by

PlugXR, Inc., an Augmented Reality / Virtual Reality/Mixed Reality Silicon Valley startup based in San Jose, California (USA), has announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the Fastest and First-of-its-kind AR App Creator for Android/iOS mobiles to develop powerful AR apps in Minutes. "We expect to expand the XR market starting with AR...


5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...


Mobile-app-ad-spending-predicted-to-hit-$64B-by-2020

Mobile app ad spending predicted to hit $64B by 2020


Thursday, December 20, 2018 by

The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...


Gamification-can-transform-your-software-security-program

Gamification can transform your software security program


Tuesday, December 18, 2018 by

No matter the organization, or indeed their individual circumstances, there is one problem I have identified time and time again over the course of my career: AppSec managers, CISOs, CIOs and cybersecurity experts all over the world are rarely able to positively engage their dev teams on security best practice and training. It’s a source of conflict between teams,...


Instant-playable-ads-coming-to-Google-Play-

Instant playable ads coming to Google Play


Tuesday, December 18, 2018 by

CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...


Facebook-Instant-Games-turns-two-with-20-billion-game-sessions-played

Facebook Instant Games turns two with 20 billion game sessions played


Thursday, December 13, 2018 by

Facebook is celebrating the second year for Instant Games, its gaming platform based onHTML5 technology that allows people to find and play games directly in the News Feed or Messenger conversations. Along with a recent blog post about the milestone, Facebook has also released some new stats, and updates about the platform. Facebook Instant Games Statistics 2018...


WordPress-MarfeelPress-plugin-gives-power-to-the-publisher

WordPress MarfeelPress plugin gives power to the publisher


Thursday, November 29, 2018 by

Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...


5-app-development-tips-to-help-you-avoid-disaster

5 app development tips to help you avoid disaster


Wednesday, November 28, 2018 by

Mobile app development: it’s easy and straightforward in the lab, but once your app is deployed to the wild, all bets are off. You need to deliver seamless, fast experiences for users on low-powered devices, in any number of network environments. When it comes to building mobile apps, uncontrollable user behavior can lead you down the path to death by 1000 pape...


IAST-supports-AppSec-efficiencies-while-cutting-costs-and-headaches

IAST supports AppSec efficiencies while cutting costs and headaches


Monday, November 26, 2018 by

It’s easy to feel passionate about interactive application security testing (IAST) in the world of application security. You see, IAST makes security testing almost invisible. It’s not something that requires a highly trained team to be brought in to carry out and analyze testing results. It doesn’t hold up other teams or processes from moving forward....


Get-your-hyperlocal-news-fix-with-the-Patch

Get your hyperlocal news fix with the Patch


Wednesday, November 21, 2018 by

Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.   “Everyone has a different idea of ...


Improve-your-test-automation-skills-with-Applitools-new-resources

Improve your test automation skills with Applitools new resources


Thursday, November 15, 2018 by

Applitools has launched Test Automation University - a community-driven collection of educational training resources to help improve test automation skill sets. Initial offerings to the platform come from test automation experts Angie Jones, Dave Haeffner, Jonathan Lipps, Joe Colantonio, Amber Race, Elisabeth Hocke, Manoj Kumar,Jason Arbon, among others. Automat...


Migrating-old-Windows-2008-apps-over-to-Docker-just-got-easier

Migrating old Windows 2008 apps over to Docker just got easier


Tuesday, November 13, 2018 by

Docker has announced the Windows Server Application Migration Program that lets customers quickly and easily migrate and modernize legacy Windows applications, while driving continuous innovation across any application.   With a large percentage of Windows Server applications still running on Windows Server 2003 or 2008, companies that postpone migrating leg...


Holiday-marketing-strategies-2018-from-Helpshift

Holiday marketing strategies 2018 from Helpshift


Tuesday, November 6, 2018 by

New proprietary internal data has been released from Helpshift, the company whose AI-powered customer service platform enables consumer brands to message back and forth with their customers to get their questions answered efficiently.   Helpshift’s inaugural Holiday Performance Index includes data from the company’s retail and e-commerce customers for...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


DNA-powered-apps-get-new-developer-tools-from-Helix

DNA powered apps get new developer tools from Helix


Tuesday, October 23, 2018 by

Helix, the company which owns and operates one of the world’s largest genome / exome sequencing labs in the world, announced a new DNA Product Studio. It's a set of tools to make it easier for partners like Mayo Clinic, National Geographic and InsideTracker to name a few, to develop new consumer genetic tests.  They hope Helix’s DN...


DOA-mobile-projects-are-on-the-rise-new-study-finds

DOA mobile projects are on the rise new study finds


Tuesday, October 23, 2018 by

Digital transformation is well underway in companies across the country, yet a whopping 84 percent of digital leaders confess to being nascent when it comes to developing a mobile app to support business goals. According to a study commissioned by Dropsource, almost half of respondents (41 percent) believe the lag is negatively impacting their market competitivenes...


The-differences-between-web-apps-and-native-apps

The differences between web apps and native apps


Thursday, October 18, 2018 by

Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough? By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...


Mobile-app-advertising-poised-for-growth-says-Fyber

Mobile app advertising poised for growth says Fyber


Tuesday, October 16, 2018 by

Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...


Preventing-bad-app-reviews-according-to-Poq

Preventing bad app reviews according to Poq


Tuesday, October 16, 2018 by

Poq has released information to developers to help them understand the impacts of negative app reviews, and how to handle them, through a new white paper titled "The Ultimate Guide to Preventing Bad App Reviews". While it's aimed more towards retail-based apps, there is insightful information any developer can use inside the paper. Poq points ...