App marketing for Indie Developers 101
Wednesday, April 2, 2025 by Richard Harris
As an indie app developer, standing out in a crowded digital marketplace can feel akin to navigating a vast, uncharted ocean. We often find ourselves grappling with the dual challenges of creating innovative apps while simultaneously trying to master the art of marketing them. Yet, despite the odds, there are strategies and tools that can help us carve out a niche and t...
SingularityNET partners with ATMTA for web3 gaming
Tuesday, April 1, 2025 by Austin Harris
SingularityNET has announced a landmark partnership with ATMTA, Inc., developers of Star Atlas, the visionary on-chain space exploration MMO built on Solana.
The partnership explores the possibility of integrating advanced Artificial General Intelligence (AGI) into one of the top Web3 gaming ecosystems. The union has the potential to take the entire gaming industry a...
Newgen named in Forrester low-code report
Thursday, March 20, 2025 by Brittany Hainzinger
Newgen Software has been acknowledged by Forrester among notable vendors in ‘The Low-Code Platforms For Professional Developers Landscape, Q4 2024,’ report, authored by John Bratincevic et al.
In the report, Newgen was recognized among 27 other notable low-code development platform vendors for professional developers. Forrester asked each vendor included ...
Native apps in Snowflake
Wednesday, March 12, 2025 by Russ Scritchfield
Melissa is now available on Snowflake Marketplace. Offering Melissa APIs as Snowflake native apps, and a selection of its comprehensive datasets, Melissa is supporting enterprise users worldwide with enriched customer data for better business intelligence and global customer engagement. This integration simplifies access to Melissa’s high-quality data and ver...
App marketing for older apps
Wednesday, January 8, 2025 by Richard Harris
App Store Optimization (ASO) is a critical component of app marketing, particularly for older apps that need to regain or maintain market visibility. ASO is more than just keyword optimization; its a holistic approach. It involves multiple levers, including keyword, creative, and engagement optimizations. A comprehensive ASO strategy can significantly enhance an app'...
Double your app engagement steal these 10 story ideas
Thursday, December 5, 2024 by Vlad Lastovsky
Let’s be honest - how many apps do you still have on your phone that you never use? It’s a common scenario. You download one, try it out, and within weeks, you uninstall it. You’re not alone - nearly 70% of users stop using an app within 30 days.
Steal these 10 story ideas to double your app engagement
What keeps users around? Engagemen...
Build your own dev tools
Monday, November 18, 2024 by Richard Harris
In a groundbreaking move set to revolutionize the design and development landscape, Penpot has launched a new Plugin System that empowers users to create custom tools tailored to their specific needs. This innovative feature not only enhances creative workflows but also invites designers and developers to participate in a dynamic Plugin Contest, offering them a platform...
Organic text distortion effect using infinite scrolling
Thursday, November 14, 2024 by Austin Harris
In the ever-evolving world of web design, creating visually appealing and interactive elements is crucial for engaging users. One innovative technique gaining traction involves crafting organic text distortion effects using infinite scrolling. This method leverages JavaScript and CSS to produce unique, fluid animations that captivate audiences and enhance user experienc...
Anticipatory design faces challenges in business implementation
Thursday, November 14, 2024 by Russ Scritchfield
In the rapidly evolving digital landscape, anticipatory design is emerging as a game-changer. This innovative approach, driven by Artificial Intelligence (AI), Machine Learning (ML), and Big Data (BD), aims to enhance user experience by predicting and addressing needs before they are even articulated. However, despite its promising potential, many businesses are grappli...
Emerging features to consider for mobile app development
Wednesday, November 13, 2024 by Richard Harris
In an era where mobile applications are ubiquitous, with a staggering 8.93 million apps vying for attention across various app stores, distinguishing your app from the competition is paramount. While aesthetics undoubtedly play a role in user attraction, it is the functionality and features of an app that truly captivate and retain users. Whether you are embarking on yo...
Dynamic 3D visuals are transforming brand identity
Monday, November 11, 2024 by Brittany Hainzinger
In the ever-evolving world of branding, companies are increasingly turning to innovative technologies to redefine their brand identity. One such company, QuestOne, has successfully reimagined its brand through the use of dynamic 3D visuals. The centerpiece of this transformation is the "Hydrogen Circle," a bold, modular 3D visual that embodies their vision for...
Optimizing lighthouse score alone is insufficient for achieving a fast website
Friday, November 8, 2024 by Richard Harris
In the digital age, where speed is synonymous with user satisfaction, website performance is a critical factor for success. Web developers and site owners often turn to tools like Google Lighthouse to gauge their site's performance. Achieving a perfect Lighthouse score of 100% can be a moment of triumph. However, a flawless score does not necessarily equate to a fas...
AI in retail explored
Wednesday, November 6, 2024 by Brittany Hainzinger
In the rapidly evolving world of retail, artificial intelligence (AI) is emerging as a transformative force. With industries increasingly adopting AI technologies, the retail sector is poised to follow suit. Yet, the impact of AI on retail operations remains a topic of debate among consumers and business owners alike. To shed light on this issue, we delve into the histo...
Understanding gen Z expectations and user experience in technology
Tuesday, November 5, 2024 by Austin Harris
In the age of digital transformation, understanding the nuances of Generation Z's approach to technology is crucial for designers aiming to create impactful user experiences. Often characterized by their heavy reliance on social media, Gen Z’s interaction with technology extends far beyond mere scrolling and sharing. As highlighted in the insightful work, &quo...
AWS Elemental MediaLive differences between AWS MediaConvert
Sunday, November 3, 2024 by Brittany Hainzinger
In today's digital age, video streaming has become a pivotal component of global communication and business strategy. Companies worldwide are increasingly embracing video content to enhance their outreach and engagement. However, not all organizations find it straightforward to integrate video streaming into their operations. The challenges often stem from the need ...
City Guide app by Foursquare to be replaced with new Swarm app
Tuesday, October 29, 2024 by Freeman Lightner
Foursquare has announced that it will officially sunset its City Guide app on December 15, 2024, marking the end of an era for the platform that has long served users in discovering local businesses, venues, and attractions. The decision, while difficult, is driven by the company’s intent to concentrate efforts on its companion app, Swarm, which will now become th...
Gemini API powered Android apps
Tuesday, October 22, 2024 by Richard Harris
With the rise of Generative AI, Android developers now have access to capabilities that were once out of reach. These advancements, such as the ability to add image captioning without needing specialized computer vision knowledge, are now within reach for app creators.
Gemini API powered Android apps
In the coming weeks, the stable version of Vertex AI will be lau...
Best Practices education hub launched by Instagram
Friday, October 18, 2024 by Richard Harris
Instagram has announced the launch of Best Practices, a new section within the Instagram professional dashboard designed to provide creators with essential information to optimize their content, reach wider audiences, and achieve their goals. This educational hub will offer guidance across various topics, including creation, engagement, reach, monetization, and guidelin...
Top video games launching before Christmas
Tuesday, October 8, 2024 by Austin Harris
A new study has revealed the most popular video games that will be available to purchase in time for Christmas this year.
CS gaming site Clash.gg analyzed the average number of Google searches in the U.S. each month for video games that will be available to purchase in time for Christmas; the games with the highest number of searches were deemed the most anticipated ...
Gemini in Snapchat My AI chatbot
Wednesday, October 2, 2024 by Russ Scritchfield
Google Cloud recently announced an expanded strategic partnership with Snap Inc. to power generative AI experiences within My AI, Snapchat’s AI-powered chatbot and one of the largest consumer chatbots available today.
Snap Inc. partners with Google Cloud to power multi-modal generative AI experiences: Gemini in Snapchat My AI chatbot
Snapchat will leverage t...
Increasing customer engagement with mobile game offers
Tuesday, September 24, 2024 by Austin Harris
Mobivity Holdings Corp. announced Checkers and Rally’s, following its success with Mobivity's Connected Rewards, renewed for a third annual term. Through this collaboration, Checkers and Rally's has significantly increased engagement and redemption rates, especially among customers who had not interacted with the brand for over 90 days.
Checkers extends...
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads
Tuesday, September 17, 2024 by Austin Harris
AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...
Free trials have high customer conversion rate
Thursday, September 12, 2024 by Richard Harris
New data shows 30-day free trials had the highest customer acquisition (32%) and conversion rate (56%) and are shown to be 28 times more effective than free products. However, despite its effectiveness, nearly 3 in 4 ecommerce sellers didn't use the approach in 2023.
Free trials have high customer conversion rate
These findings come from the ‘Optima...
Apps that use icons gain users
Wednesday, September 11, 2024 by Austin Harris
New research from SplitMetrics has found that apps that optimize icons can land up to 25% more users. The findings are part of a new report, ASO Benchmarks & Mobile Trends Report 2024, which analysed close to 200 apps and over 3500 A/B tests across Google Play and the Apple App Store.
Apps that use icons gain users
The study found that the average mobile ...
Sony FavoriteSpace app launched for sports fans
Wednesday, September 4, 2024 by Austin Harris
Sony Group Corporation (Sony) recently launched FavoriteSpace, a new service designed to energize sports fan communities by offering new ways to enjoy sports. Making the most of Sony's technology and entertainment expertise, FavoriteSpace will deliver new sports content and create a social entertainment space where fans can share their passion for their favorites.
...
IT Assistant launches from Info-Tech Research Group
Tuesday, August 20, 2024 by Russ Scritchfield
Info-Tech Research Group has officially launched its chatbot, which is driven by generative artificial intelligence (Gen AI), "IT Assistant." The new feature provides seamless assistance on the firm's website to all of its members. IT Assistant offers an intuitive conversational interface that helps users discover precise and relevant research content and ...
RadQuest web3 gamified onboarding platform lands from Radix
Thursday, August 8, 2024 by Brittany Hainzinger
Radix launches RadQuest, a fully mobile-ready Web3 gamified onboarding platform designed to enable anyone to easily and confidently use Web3 and DeFi on Radix. RadQuest is the latest milestone in Radix’s Breakout2024, a year of initiatives designed to build momentum in the ecosystem.
Built-in collaboration with leading digital product studio ustwo, developers o...
Apps with highest install rates (CPI) revealed in latest report
Wednesday, August 7, 2024 by Richard Harris
SplitMetrics, an app growth solutions company, has released its latest report, ASO Benchmarks & Mobile Trends Report 2024, offering a comprehensive analysis of App Store Optimization (ASO) benchmarks and mobile trends for 2024. The report delves into three key app categories: finance, shopping, and utilities.
Apps with highest install rates (CPI) revealed from
S...
Engage SDK and collections launched for Android developers
Tuesday, July 30, 2024 by Richard Harris
Android has unveiled a new on-device surface called Collections, designed to showcase personalized content and enhance user engagement beyond the Play Store. This feature, first teased at this year's Google I/O, is powered by the Engage SDK and aims to extend app discovery by offering a seamless user experience.
Engage SDK and collections for Android developers e...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
GameMaker free access sparks wave of new users
Thursday, July 18, 2024 by Brittany Hainzinger
More aspiring young game developers than ever are starting their game design journeys with GameMaker after access to the platform was made free for non-commercial users to create and share games late last year.
The latest GameMaker user survey has found that the percentage of new 13-17-year-old users has rocketed by two-thirds (63%) since access was made free. At the...
Best astronomy forums launched at ScopeTrader
Monday, July 15, 2024 by Richard Harris
ScopeTrader.com, the astronomy classifieds, marketplace, and news site recently announced the launch of its forum, designed to be the best astronomy forum on the web. The forum is now live and can be accessed with or without registering for an account.
ScopeTrader launches the best astronomy forums
Founded in 2001 by Richard Harris, an active astrophotog...
Apple to allow third-party app stores in Japan
Wednesday, June 26, 2024 by Richard Harris
The Japanese parliament has passed the Act on Promotion of Competition for Specified Smartphone Software, a law that compels Apple to allow access to third-party app stores and payment providers on devices that run iOS. The legislation, which was passed by Japan's upper house and will be enforced following Cabinet approval within the next eighteen months, seeks to c...
Network exposure platform from Nokia
Tuesday, June 18, 2024 by Freeman Lightner
Nokia announced Network Exposure Platform, a new software offering that will expand and simplify the number of APIs available to operators, their partners, and customer channels to enable the creation of network powered applications for consumer, enterprise, and industrial customers.
Nokia Network Exposure Platform (NEP) is the first implementation of the&...
Token Trek user engagement platform launched by The Radix Ecosystem
Thursday, June 6, 2024 by Brittany Hainzinger
The Radix Ecosystem has launched a quest-focused user onboarding initiative called Token Trek, aimed at increasing community engagement and on-chain transactions. Built by Dmany, a social infrastructure startup empowering web3 enthusiasts to earn crypto rewards, Token Trek provides users with opportunities to explore the Radix ecosystem whilst being rewarded for doing s...
