App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
GameMaker free access sparks wave of new users
Thursday, July 18, 2024 by Brittany Hainzinger
More aspiring young game developers than ever are starting their game design journeys with GameMaker after access to the platform was made free for non-commercial users to create and share games late last year.
The latest GameMaker user survey has found that the percentage of new 13-17-year-old users has rocketed by two-thirds (63%) since access was made free. At the...
Best astronomy forums launched at ScopeTrader
Monday, July 15, 2024 by Richard Harris
ScopeTrader.com, the astronomy classifieds, marketplace, and news site recently announced the launch of its forum, designed to be the best astronomy forum on the web. The forum is now live and can be accessed with or without registering for an account.
ScopeTrader launches the best astronomy forums
Founded in 2001 by Richard Harris, an active astrophotog...
Apple to allow third-party app stores in Japan
Wednesday, June 26, 2024 by Richard Harris
The Japanese parliament has passed the Act on Promotion of Competition for Specified Smartphone Software, a law that compels Apple to allow access to third-party app stores and payment providers on devices that run iOS. The legislation, which was passed by Japan's upper house and will be enforced following Cabinet approval within the next eighteen months, seeks to c...
Network exposure platform from Nokia
Tuesday, June 18, 2024 by Freeman Lightner
Nokia announced Network Exposure Platform, a new software offering that will expand and simplify the number of APIs available to operators, their partners, and customer channels to enable the creation of network powered applications for consumer, enterprise, and industrial customers.
Nokia Network Exposure Platform (NEP) is the first implementation of the&...
Token Trek user engagement platform launched by The Radix Ecosystem
Thursday, June 6, 2024 by Brittany Hainzinger
The Radix Ecosystem has launched a quest-focused user onboarding initiative called Token Trek, aimed at increasing community engagement and on-chain transactions. Built by Dmany, a social infrastructure startup empowering web3 enthusiasts to earn crypto rewards, Token Trek provides users with opportunities to explore the Radix ecosystem whilst being rewarded for doing s...
Mobile Games Index 2024 is out now
Wednesday, May 15, 2024 by Brittany Hainzinger
The anticipated fourth edition of the annual Mobile Games Index, powered by adjoe and Statista, is now available.
The latest report offers a clear look into the current state of the mobile gaming sector, analyzing the past 12 months of the first-party data from 95 million app interactions across 27 million users. The MGI 2024 reveals what people choose to play on the...
TRON HTX DAO Hong Kong Meetup 2024
Monday, April 15, 2024 by Richard Harris
On April 9, the TRON x HTX DAO: Hong Kong Meetup 2024 event, hosted by TRON and co-organized by HTX DAO, took place in Hong Kong with great success. This bustling event brought together the brightest minds of the HTX DAO ecosystem: project leaders, committee members, and influential KOLs. Their energy was palpable as they delivered speeches delving into the future of HT...
Illuminate development tool from PubNub announced at GDC 2024
Monday, April 1, 2024 by Richard Harris
PubNub announced the launch of their newest product, PubNub Illuminate, at the 2024 Game Developers Conference.
Illuminate gives product owners the ability to easily map the KPIs that are important to their game’s success, trigger decisions based on live game state, and see instant outcomes without requiring engineering resources. They can m...
Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
Forge API launches for game developers
Thursday, March 21, 2024 by Richard Harris
Forge has launched Forge API. Designed to empower game developers by providing a seamless solution for creating and managing "battle pass" experiences, the Forge API allows them to reach new gamers, drive sustained engagement, and reward players for their commitment. The full toolkit is available today and interested developers can learn more and get...
Neopets saw rapid growth for 2023
Tuesday, March 19, 2024 by Richard Harris
The almost 25-year-old legendary virtual pet game Neopets is delighted to present a strong 2023 business performance, following its transition into an independent entity known as World of Neopia, Inc. in July 2023. Since that transition, Neopets has experienced a remarkable turnaround, boasting an unprecedented 100% increase in monthly active users (MAU) and a new ...
TikTok ban: A developers guide
Monday, March 18, 2024 by Freeman Lightner
In the event of a comprehensive prohibition of TikTok across the United States, the ramifications for the digital ecosystem would be substantial, necessitating immediate and strategic responses from both the developer community and the platform's extensive user base. This scenario would require a multifaceted approach to compliance, with developers in particular fac...
SXSW keynote speakers revealed
Monday, February 19, 2024 by Brittany Hainzinger
South by Southwest (SXSW) Conference and Festivals has announced the addition of new Keynotes and a fifth round of Featured Speakers for the 38th edition of its annual Conference, which celebrates the convergence of technology, film, television, and music. SXSW takes place March 8-16, 2024 in Austin, Texas. The Keynotes announced include five-time Olympic gold meda...
Verizon API portal brings 5G network to developers
Monday, February 19, 2024 by Richard Harris
Verizon network Application Programming Interfaces (APIs), which enable the developer community to access network services and capabilities, will be accessible to developers globally through various API aggregators, hyperscalers, and through Verizon’s own API portal. The incorporation of Verizon network services available through APIs into applications allow enter...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
Programmable video APIs aiding developers from Vonage
Wednesday, January 31, 2024 by Richard Harris
Savinay Berry, EVP Product and Engineering at Vonage, explains how Vonage's programmable video APIs are aiding developers to drive positive CX brand experiences, how to overcome the challenges developers face when tasked with implementing video, how you can leverage APIs to eliminate heavy lifting and manage the data for you, how they implemented flexible ...
3Ready automotive showcase by 3SS at CES 2024
Tuesday, January 9, 2024 by Richard Harris
At CES 2024, 3 Screen Solutions (3SS), the provider of software for video entertainment services, will have its biggest presence ever, affording visitors multiple opportunities to experience the transformational 3Ready platform that drives next-level personalized and content-centric digital entertainment.
The beating heart of 3SS’ showcase at CES 2024 will be 3...
Hybrid casual mobile games will get hotter in 2024 says Mintegral
Wednesday, December 20, 2023 by Richard Harris
In the evolving mobile gaming landscape, the hottest trend is hybrid-casual games, where downloads grew by 13% and revenues reached $1.4 billion in 2022.
Hybrid-casual fills a need between hyper-casual games, usually free-to-play games with simple gaming mechanisms, and mid-core games, which customers purchase to play and are rewarded with intricate gameplay and ...
App developer trends for 2024 according to Kochava
Tuesday, December 12, 2023 by Richard Harris
Ethan Lewis is the CTO of Kochava, the real-time data solutions company for omnichannel attribution and measurement, and Vaunt, an open-source community engagement tool that helps organizations grow their developer communities. He discusses the rapid growth of the app industry and what’s next for application developers.
What’s next for software developers...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
Mobile gaming cross platform Pley brings games to the web
Tuesday, November 21, 2023 by Richard Harris
Pley, the cross-platform solution that makes mobile games playable on the web, announced a partnership with Tilting Point to distribute its farming simulation game Homesteads: Dream Farm. Pley’s complete solution has enabled Tilting Point and game developer Enixan to port and distribute the title on Pley’s "native web" browser platform, e...
Crypto and mobile gaming intersect says adjoe report
Friday, November 17, 2023 by Richard Harris
Adtech solutions provider adjoe unveils insightful data on mobile gaming behaviors among crypto app users.
In this analysis, adjoe utilized first-party data and shared behavioral insights from over 20 million crypto wallet users worldwide, spanning January to July 2023. The study explored users’ time spent in crypto wallets, their interactions with mobile gamin...
NFT investor and holder experiences transformed by Chappyz
Monday, October 30, 2023 by Richard Harris
Chappyz recently announced the details of its strategic partnership with MoonPass, the new token management portal. This collaboration is set to transform the way investors and NFT holders interact with, manage, and experience their assets.
MoonPass is at the forefront of technological innovation, offering a unique platform where tokens and vesting contracts can be a...
AI is here and it is working says UKG
Wednesday, October 25, 2023 by Richard Harris
Don’t call it a takeover, AI’s been here for years. A new global study from HR, payroll, and workforce management software provider UKG reveals that many people use AI daily both at home and at work, and it’s already making millions of jobs easier - employees just don’t know it. This disconnect underscores the need for greater tran...
Kubernetes optimizations land from PerfectScale
Wednesday, October 25, 2023 by Richard Harris
PerfectScale announced that they have successfully closed $7.1 million in seed funding, led by Blumberg Capital with participation from Upwest, Prelude Ventures, K2 Access Fund, Inner Loop Capital, Triangle Tweener Fund, and Firestreak Ventures. The latest investment brings the company’s total funding to nearly $10 million, since its founding in March, 2022.
Wi...
Forge beta launches to reward gamers for their achievments
Wednesday, October 25, 2023 by Freeman Lightner
Forge, the video game platform that connects and rewards gamers for their gaming achievements and ongoing play has opened to players in beta. The platform announced a $11 million seed funding round, led by Makers Fund, BITKRAFT Ventures, and Animoca Brands, with participation from Hashkey Capital, Polygon Ventures, Formless Capital, and Adaverse. Forge’s...
User engagement promotion from Honeygain and JumpTask
Tuesday, October 17, 2023 by Freeman Lightner
Honeygain and JumpTask announced their most recent collaboration, "JumpTask Achievements." Aimed at promoting user engagement and participation through inventive gamified experiences, this new release is an exciting extension of their ongoing partnership.
"Our collaboration with JumpTask exemplifies our mission to make every interaction count. Jum...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
OneSignal to delete inactive app users by October 31st unless you pay
Thursday, October 12, 2023 by Richard Harris
OneSignal, a company that provides a push notification service for mobile and web applications, just announced they are going to start deleting subscribers that are in-active for over 18 months unless you choose a paid subscription plan.
In an email to developers, they said: "If you'd like to retain all your push subscriptions (players), you can upgrade...
Ecommerce for SMBs transforms after StoreConnect lands 9M
Wednesday, August 30, 2023 by Richard Harris
The e-commerce industry has long been divided into two camps: intricate setups demanding external assistance and substantial financial investments, or deceptively simplistic "plug-and-play" options, like a well-known platform that lure businesses with their initial ease but ultimately morph into unreliable "plug-and-pray" solutions. Mikel Lindsaar, t...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
App security training enhancements by Security Journey
Wednesday, July 19, 2023 by Freeman Lightner
Security Journey announced an acceleration of its secure coding training platform enhancements. Since combining HackEDU and Security Journey training offerings into one Platform, the company has added or refreshed almost 200 lessons and 25 languages, frameworks, and technologies; giving customers even more new training content to improve secure coding knowledge gain of ...
What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
AI e learning is becoming popular
Monday, May 15, 2023 by Richard Harris
After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial in...
