AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
Mobile gaming cross platform Pley brings games to the web
Tuesday, November 21, 2023 by Richard Harris
Pley, the cross-platform solution that makes mobile games playable on the web, announced a partnership with Tilting Point to distribute its farming simulation game Homesteads: Dream Farm. Pley’s complete solution has enabled Tilting Point and game developer Enixan to port and distribute the title on Pley’s "native web" browser platform, e...
Crypto and mobile gaming intersect says adjoe report
Friday, November 17, 2023 by Richard Harris
Adtech solutions provider adjoe unveils insightful data on mobile gaming behaviors among crypto app users.
In this analysis, adjoe utilized first-party data and shared behavioral insights from over 20 million crypto wallet users worldwide, spanning January to July 2023. The study explored users’ time spent in crypto wallets, their interactions with mobile gamin...
NFT investor and holder experiences transformed by Chappyz
Monday, October 30, 2023 by Richard Harris
Chappyz recently announced the details of its strategic partnership with MoonPass, the new token management portal. This collaboration is set to transform the way investors and NFT holders interact with, manage, and experience their assets.
MoonPass is at the forefront of technological innovation, offering a unique platform where tokens and vesting contracts can be a...
AI is here and it is working says UKG
Wednesday, October 25, 2023 by Richard Harris
Don’t call it a takeover, AI’s been here for years. A new global study from HR, payroll, and workforce management software provider UKG reveals that many people use AI daily both at home and at work, and it’s already making millions of jobs easier - employees just don’t know it. This disconnect underscores the need for greater tran...
Kubernetes optimizations land from PerfectScale
Wednesday, October 25, 2023 by Richard Harris
PerfectScale announced that they have successfully closed $7.1 million in seed funding, led by Blumberg Capital with participation from Upwest, Prelude Ventures, K2 Access Fund, Inner Loop Capital, Triangle Tweener Fund, and Firestreak Ventures. The latest investment brings the company’s total funding to nearly $10 million, since its founding in March, 2022.
Forge beta launches to reward gamers for their achievments
Wednesday, October 25, 2023 by Freeman Lightner
Forge, the video game platform that connects and rewards gamers for their gaming achievements and ongoing play has opened to players in beta. The platform announced a $11 million seed funding round, led by Makers Fund, BITKRAFT Ventures, and Animoca Brands, with participation from Hashkey Capital, Polygon Ventures, Formless Capital, and Adaverse. Forge’s...
User engagement promotion from Honeygain and JumpTask
Tuesday, October 17, 2023 by Freeman Lightner
Honeygain and JumpTask announced their most recent collaboration, "JumpTask Achievements." Aimed at promoting user engagement and participation through inventive gamified experiences, this new release is an exciting extension of their ongoing partnership.
"Our collaboration with JumpTask exemplifies our mission to make every interaction count. Jum...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
OneSignal to delete inactive app users by October 31st unless you pay
Thursday, October 12, 2023 by Richard Harris
OneSignal, a company that provides a push notification service for mobile and web applications, just announced they are going to start deleting subscribers that are in-active for over 18 months unless you choose a paid subscription plan.
In an email to developers, they said: "If you'd like to retain all your push subscriptions (players), you can upgrade...
Ecommerce for SMBs transforms after StoreConnect lands 9M
Wednesday, August 30, 2023 by Richard Harris
The e-commerce industry has long been divided into two camps: intricate setups demanding external assistance and substantial financial investments, or deceptively simplistic "plug-and-play" options, like a well-known platform that lure businesses with their initial ease but ultimately morph into unreliable "plug-and-pray" solutions. Mikel Lindsaar, t...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
App security training enhancements by Security Journey
Wednesday, July 19, 2023 by Freeman Lightner
Security Journey announced an acceleration of its secure coding training platform enhancements. Since combining HackEDU and Security Journey training offerings into one Platform, the company has added or refreshed almost 200 lessons and 25 languages, frameworks, and technologies; giving customers even more new training content to improve secure coding knowledge gain of ...
What Threads from Meta can teach developers about app marketing
Thursday, July 6, 2023 by Freeman Lightner
In the landscape of mobile applications, every new launch presents an opportunity to learn valuable lessons about app marketing and user engagement. Mark Zuckerberg, has achieved overnight success with the launch of the Threads app. The highly popular app is intertwined with Instagram and offers users a new way to message and network with friends and family.&n...
AI e learning is becoming popular
Monday, May 15, 2023 by Richard Harris
After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial in...
ChatGPT and generative AI to transform medical companies
Wednesday, May 3, 2023 by Freeman Lightner
Huma.AI released the findings of a survey that found that Medical Affairs leaders see significant potential for the application of ChatGPT-like technology at Life Science companies within the next two years.
86% of the Medical Affairs leaders when asked whether Generative AI can be applied at Life Science companies answered, "Yes" or "eventually Yes.&q...
OpenCP extension launched from Civo
Monday, February 27, 2023 by Freeman Lightner
Civo has announced the launch of "OpenCP", a new open-source extension to kubectl. OpenCP provides a framework to build additional functionality on top of kubectl, the widely-used Kubernetes command-line tool, to allow it to be used to control cloud services beyond just Kubernetes. Civo's vision for OpenCP was laid out for the first time at Civo Navig...
Internet advertising continues to grow believe it or not
Thursday, February 23, 2023 by Richard Harris
Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...
If the web were multiuser in 3D
Thursday, February 2, 2023 by Richard Harris
What if the web were multiuser and 3D? Hint: It would be the Metaverse. The Metaverse will happen much faster than everyone thinks as it gains traction via 3D worlds in traditional websites.
2023 prediction: The web is the metaverse
Millions of virtual 3D spaces and worlds embedded in the web interoperable with existing sites will collectively form a significant p...
1st anniversary of WebAR SDK
Monday, November 7, 2022 by Freeman Lightner
Blippar celebrates the first anniversary of its WebAR SDK. The powerful tool enables developers to implement key AR behaviors in products while delivering the levels of engagement, immersion, and innovation that users are seeking.
"At Blippar, we believe the power of AR needs to be in the hands of creators. We have over 100k creatives using our platforms - from ...
Metaverse real estate secured by Primedia Pty Ltd
Wednesday, October 26, 2022 by Richard Harris
Primedia Pty Ltd has made another forward-thinking leap. The powerhouse organization that owns Primedia Outdoor, Primedia Broadcasting, and award-winning news brand Eyewitness News, has now secured virtual real estate in Africarare, Africa’s first metaverse.
Officially announced at the inaugural PrimeX event in Johannesburg, Primedia will enter the metaverse, t...
Monetize mobile gaming with NFT marketplace Vessel
Friday, October 21, 2022 by Richard Harris
AppLovin announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. Vessel, which is currently live in Apple and Google Play app stores, enables mobile game developers to easily integrate non-fungible tokens (NFTs) into games to drive engagement and revenue.
"Vessel represents the next evolution in mobi...
How to expand your fintech app overseas
Wednesday, September 28, 2022 by Richard Harris
HUAWEI is committed to supporting developers as they expand their apps overseas.
With HMS Core device and cloud capabilities, they provide an all-in-one service offering for retail banking, digital wallets, and wealth management app development, making sure developers have all the tools necessary to grow globally.
In this blog, we’ll explore some of the...
Web3 and NFTs are just the beginning of a vast metaverse says Wursta
Wednesday, September 7, 2022 by Richard Harris
Alex Wykoff, Director of Product, Web3 at WRST Collabs talks all about Wursta and their web3 team, why they chose to enter the NFT realm, how NFTs ignite brand engagement, what that process looks like, and the different ways brands will leverage web3. Wykoff also shares how society is starting to become more comfortable with NFTs, different ways...
Q1 Developer Program Benchmarking report
Thursday, June 23, 2022 by Brittany Hainzinger
The Developer Program Benchmarking Q1 2022 is now available, bringing the latest insights to help B2D businesses improve the ranking of their program across the features developers find most important, and optimize their developer program strategy while getting a good grip on their competition.
SlashData asked 18,256 developers from 163 countries to measure developer...
Metaverse mobile app for the masses
Friday, June 17, 2022 by Freeman Lightner
In the future, artists, gamers, and consumers will all meet in an atmosphere that encourages connection, creativity, and commerce, unlike any online environment we have seen to date. The metaverse is already enabling that future today as large consumer brands and creators begin to embrace the new technology. But thus far, engagement in the metaverse is mostly contained ...
40 percent more companies discussing the metaverse
Wednesday, April 27, 2022 by Brittany Hainzinger
Companies worldwide are continuing to talk about the metaverse, according to GlobalData, which found that 40% more companies mentioned 'Metaverse' in their company filings documents quarter-on-quarter. The data and analytics company's 'Company Filing Analytics' database reveals that mentions crossed the 500 mark in Q1 2022, on par with Q4 2...
Video editing SAAS platform lands $46M in funding
Wednesday, April 27, 2022 by Freeman Lightner
A video-editing SAAS platform formerly known as Toch.ai announced they have secured $46.8 million in Series B funding led by A91 Partners, Alpha Wave Global, and Binny Bansal, who is the former co-founder of Flipkart and a current investor in the company. Other investors include Innoven Capital, Pacific Western Bank, and Stride Ventures amongst others. Th...
HUAWEI Ads joins IAB Europe as a CMP
Wednesday, April 13, 2022 by Richard Harris
HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...
Future of digital business in 2022
Tuesday, January 18, 2022 by Richard Harris
Subrah Iyar, CEO and Co-Founder, and Stanley Huang, CTO, and Co-founder from Moxtra share their 2022 predictions about digital interactions, why customer-centric business models will become the norm, how to combat the pain points of backend management, and much more.
Subrah Iyar, CEO, and Co-founder, Moxtra on the future of digital business:
Automated testing in 2022
Friday, January 14, 2022 by Richard Harris
Ajay Dawar, Alok Kulkarni, James Isaacs, and Linda Chen from Cyara discuss their 2022 predictions about real-time quality assurance, adopting automated testing, balancing employee experience and innovation, how to deliver innovative customer experiences, why AI won't displace humans for customer support, how enterprises can achieve digital transformation success, an...
DeFi and NFT art gallery launches
Tuesday, December 14, 2021 by Freeman Lightner
Unifty is marrying DeFi and NFTs with the launch of The Gallery, an innovative exhibition space inspired by the platform’s desire to improve upon the traditional gallery-creator relationship. The Gallery’s unique approach to the NFT marketplace means that all participants, including creators, collectors, curators, and fans, are rewarded for engaging on the p...
Moonwalk NFT Utility Wallet launches
Tuesday, December 7, 2021 by Richard Harris
Moonwalk has announced the official unveiling of the Moonwalk-branded NFT Utility Wallet, a no-code solution for brands, gaming companies, and creators looking to create NFT communities and deploy NFT-powered unlocks and gamification. Available for desktop, mobile web, chrome extension and API deployment, Moonwalk’s unique NFT Utility Wallet acts as a ho...
Walkie talkie app creator Picslo Corp lands $3.25M in funding
Tuesday, November 23, 2021 by Freeman Lightner
Picslo Corp. has announced a funding round of $3.25 million led by Heroic Ventures and followed by additional investments from TI Platform Ventures, LDV Partners, Partech, Diaspora Ventures, Breega, and Kima Ventures. Leader of one of the world’s fastest-growing audio communities, Picslo is the developer of Walkie-talkie, a popular audio-based social media app aim...
Nylas expands operations in Europe
Wednesday, November 3, 2021 by Richard Harris
Nylas announced that one of Europe and the world’s leading e-commerce platforms have selected Nylas to quickly, securely, and automatically connect real-time communications data into their application. With Nylas’s Email and Neural APIs, this fintech enterprise can more intelligently extract and structure data from the more than 2 million transactions on the...