Posted 8/9/2016 9:00:18 AM by RICHARD HARRIS, Executive Editor
mCordis has announced the establishment of The Connected Marketer Institute to help brand marketers and marketing technology providers understand and adopt new strategies to serve connected individuals, in real-time, at scale.
The Connected Marketer is a new marketing approach developed by mCordis. It recognizes that the effectiveness of traditional marketing approaches is waning in the age of the connected individual. To thrive and service today’s connected individual, marketers must consider new principles and strategies, align with new partners, and develop new capabilities.
According to mCordis, marketers must learn to manage the four human dimensions of their brand, products and services (physical, digital, sensorial and emotional), master the seven layers of connectivity (connection, collection, monitoring, analysis, prediction, synchronization and real-time service), and adopt the four principles of The Connected Marketer: Understanding, Connection, Friction Management and Being of Service.
In conjunction with the launch of the Institute, mCordis is also announcing the first annual The Connected Marketer Summit & Awards Nov. 10, 2016 in San Francisco. The conference will feature leading brand marketers and MarTech providers sharing perspectives, insights and capabilities on how they are making connected marketing a reality. The conference will also feature workshops, training sessions and exhibits for marketers wanting to get closer to the tactical execution of connected marketing practices. Immediately following the summit, mCordis will hold an awards ceremony to recognize the companies demonstrating leadership in the field of connected marketing. More information about the Summit, the award nomination process, and more can be found here.
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