8/9/2016 9:00:18 AM
The Connected Marketer Takes a New Approach to Marketing
Marketing,mCordis,MarTech,Brands
https://appdevelopermagazine.com/images/news_images/The-Connected-Marketer-App-Developer-Magazine_zwp2wqz6.jpg
App Developer Magazine

The Connected Marketer Takes a New Approach to Marketing



Richard Harris Richard Harris in Marketing & Promotion Tuesday, August 9, 2016
2,684

mCordis has announced the establishment of The Connected Marketer Institute to help brand marketers and marketing technology providers understand and adopt new strategies to serve connected individuals, in real-time, at scale.

The Connected Marketer is a new marketing approach developed by mCordis.  It recognizes that the effectiveness of traditional marketing approaches is waning in the age of the connected individual. To thrive and service today‚Äôs connected individual, marketers must consider new principles and strategies, align with new partners, and develop new capabilities.  

According to mCordis, marketers must learn to manage the four human dimensions of their brand, products and services (physical, digital, sensorial and emotional), master the seven layers of connectivity (connection, collection, monitoring, analysis, prediction, synchronization and real-time service), and adopt the four principles of The Connected Marketer: Understanding, Connection, Friction Management and Being of Service.

In conjunction with the launch of the Institute, mCordis is also announcing the first annual The Connected Marketer Summit & Awards Nov. 10, 2016 in San Francisco. The conference will feature leading brand marketers and MarTech providers sharing perspectives, insights and capabilities on how they are making connected marketing a reality. The conference will also feature workshops, training sessions and exhibits for marketers wanting to get closer to the tactical execution of connected marketing practices.  Immediately following the summit, mCordis will hold an awards ceremony to recognize the companies demonstrating leadership in the field of connected marketing.   More information about the Summit, the award nomination process, and more can be found here.



Read more: http://www.theconnectedmarketer.com/

Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.