In app purchases surged on Black Friday 2024
Wednesday, December 11, 2024 by Richard Harris
AppsFlyer has unveiled its Black Friday 2024 key insights, highlighting exceptional growth in consumer activity across shopping and e-commerce apps in the United States. The data reveals that Black Friday 2024 in-app purchases surged by 14% year-over-year (YoY) compared to Black Friday 2023. Purchases on Black Friday outpaced the average Friday in November 2024 by an im...
Double your app engagement steal these 10 story ideas
Thursday, December 5, 2024 by Vlad Lastovsky
Let’s be honest - how many apps do you still have on your phone that you never use? It’s a common scenario. You download one, try it out, and within weeks, you uninstall it. You’re not alone - nearly 70% of users stop using an app within 30 days.
Steal these 10 story ideas to double your app engagement
What keeps users around? Engagemen...
Dynamic 3D visuals are transforming brand identity
Monday, November 11, 2024 by Brittany Hainzinger
In the ever-evolving world of branding, companies are increasingly turning to innovative technologies to redefine their brand identity. One such company, QuestOne, has successfully reimagined its brand through the use of dynamic 3D visuals. The centerpiece of this transformation is the "Hydrogen Circle," a bold, modular 3D visual that embodies their vision for...
Understanding gen Z expectations and user experience in technology
Tuesday, November 5, 2024 by Austin Harris
In the age of digital transformation, understanding the nuances of Generation Z's approach to technology is crucial for designers aiming to create impactful user experiences. Often characterized by their heavy reliance on social media, Gen Z’s interaction with technology extends far beyond mere scrolling and sharing. As highlighted in the insightful work, &quo...
Pre-travel shopping platform from InterLnkd and PLAY airlines
Thursday, October 17, 2024 by Austin Harris
InterLnkd has teamed up with PLAY airlines to launch the carrier’s new pre-travel shopping platform, offering curated products to customers in both Europe and North America.
Announced at the World Aviation Festival, the partnership will see PLAY become the first airline to offer this functionality to North American travellers. Leveraging InterLnkd’s dynam...
Increasing customer engagement with mobile game offers
Tuesday, September 24, 2024 by Austin Harris
Mobivity Holdings Corp. announced Checkers and Rally’s, following its success with Mobivity's Connected Rewards, renewed for a third annual term. Through this collaboration, Checkers and Rally's has significantly increased engagement and redemption rates, especially among customers who had not interacted with the brand for over 90 days.
Checkers extends...
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads
Tuesday, September 17, 2024 by Austin Harris
AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...
Apple iPhone sales declining
Monday, September 16, 2024 by Austin Harris
After taking first place in the smartphone market in the last quarter of 2023, Apple's iPhone sales have declined, leading to a significant revenue drop in the first half of the year.
According to data presented by Stocklytics.com, Apple's iPhone sales revenue dropped by $2.7 billion year-over-year, totaling $85.2 billion in H1 2024.
Following a strong per...
Humanoid Drink Robot from Richtech Robotics
Monday, September 9, 2024 by Austin Harris
Richtech Robotics, a Nevada-based provider of AI-driven service robots, announced the installation of its advanced robotic beverage system, ADAM, at a One Kitchen in a Rockford, IL Walmart. This milestone marks the second installation as part of a planned rollout across 240 One Kitchen locations in the U.S. One Kitchen r...
Geo-Fraud Detection mobile app by Appdome
Friday, August 2, 2024 by Freeman Lightner
Appdome announced it has enhanced its Geo-Fraud Detection service to include two new defenses: Geo-Location Fencing and Geo DeSync Attack Detection. Combined with other Geo-Compliance features available on the Appdome platform, mobile app developers and enterprises can eliminate location-based fraud, ensure geo-compliance and deliver location relevant use...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Google smartphones are facing huge loyalty issues says Statista
Monday, June 3, 2024 by Richard Harris
Despite its maximum efforts to take some of the market share from Apple's and Samsung's hands, Google remains a niche player in the smartphone market. Although the tech giant aims to win more new users with its latest model, Pixel 8a, and its AI-driven software, it seems that Google`s even bigger concern is how to hold onto the old users, as more and more of the...
Odeeo hires Spotify executive James Cowan
Tuesday, April 30, 2024 by Brittany Hainzinger
Odeeo announced the expansion of its US footprint with the addition of a key industry veteran to the team. Following Odeeo’s 566% net revenue growth and yearly Daily Active User (DAU) growth of 260% in 2023, James Cowan joins as US Commercial Lead as the company expands in the US market this year.
Cowan comes to Odeeo from Spotify, where he spent seven years an...
Social media misinformation could impact the 2024 election
Tuesday, March 26, 2024 by Brittany Hainzinger
As Congress moves to potentially ban TikTok in the U.S., Media.com, a new profile-based network, unveils a study showing that 70 percent of social media users are moderately to extremely concerned that misinformation will impact the 2024 U.S. Presidential election. Respondents were also inclined to hold social media companies accountable for misinformation and hate...
Forge API launches for game developers
Thursday, March 21, 2024 by Richard Harris
Forge has launched Forge API. Designed to empower game developers by providing a seamless solution for creating and managing "battle pass" experiences, the Forge API allows them to reach new gamers, drive sustained engagement, and reward players for their commitment. The full toolkit is available today and interested developers can learn more and get...
Neopets saw rapid growth for 2023
Tuesday, March 19, 2024 by Richard Harris
The almost 25-year-old legendary virtual pet game Neopets is delighted to present a strong 2023 business performance, following its transition into an independent entity known as World of Neopia, Inc. in July 2023. Since that transition, Neopets has experienced a remarkable turnaround, boasting an unprecedented 100% increase in monthly active users (MAU) and a new ...
Low code app development and API webinars from LANSA
Tuesday, February 6, 2024 by Richard Harris
Are your development projects hitting roadblocks due to complexity or cost? The answer could lie in professional low-code!
Build custom applications and solve your most pressing business problems efficiently. Join LANSA’s upcoming webinars to learn how. Hosted in three different timezones, registration is free and you can pick the session that works best for yo...
Branded call display with logos from TransUnion and ATT
Thursday, February 1, 2024 by Richard Harris
AT&T and TransUnion are now offering outgoing calls for businesses that display a brand name and logo on the receiver’s phone - with two new features to improve consumer trust:
Recipients no longer need a special app on their mobile device to see the caller’s brand logo.
The branded calls with logos are verified with STIR/SHAKEN, a set of st...
AI marketing automation from Act On Data Lake
Thursday, February 1, 2024 by Brittany Hainzinger
Act-On Software is helping marketers harness the power of data and improve customer engagement with a robust Data Lake, functioning as a private Customer Data Platform (CDP) within Act-On’s customer-beloved marketing automation (MA) solution.
As martech stacks become increasingly complex, data extensibility is critical. Act-On’s Data Lake allows for ...
FashionVerse AI mobile app from Hilfiger Ventures is out now
Wednesday, January 31, 2024 by Brittany Hainzinger
FashionVerse is now available for download via iOS and Android devices and to Netflix’s 247 million members through the Netflix mobile app.
FashionVerse originated as a creative idea from Hilfiger himself, who wanted to scale fashion through an immersive, community-based game that capitalizes on the most current technology. The game features Brandible’s p...
Vision Pro app count up to 196 apps
Monday, January 29, 2024 by Richard Harris
New data from Appfigures suggests that Apple's Vision Pro mixed reality headset is facing a lukewarm response from app developers. As of the latest update, the Vision Pro's app store boasts just over 150 apps specifically designed for the device, a small fraction compared to the vast app store catalog of 1.8 million apps.
It's important to clarify that th...
Enthusiast Gaming Holdings Inc is searching for a CEO
Tuesday, January 16, 2024 by Brittany Hainzinger
Enthusiast Gaming Holdings Inc. announced that Nick Brien has provided notice of his resignation as Chief Executive Officer and Director of the Company, which resignation became effective upon acceptance of the Board of Directors on January 8, 2024.
The Company has appointed the current Chairman of the Board, Adrian Montgomery, as interim CEO. Mr. Montgomery previous...
AI cooling off period projected by Helpshift in 2024
Friday, January 5, 2024 by Richard Harris
There was much hype in 2023 about AI, and as a result, all sorts of companies have jumped into the AI space - even if they’re not "AI companies." We saw some brands that were too hasty and indiscriminate in their approach to AI. They’re tinkering with AI, throwing stuff at the wall to see what sticks. They’re trying to put AI everywhere...
Full stack monitoring platform New Relic appoints new CEO
Tuesday, December 12, 2023 by Freeman Lightner
New Relic, the all-in-one observability platform for every engineer, announced that Ashan Willy has been appointed as their new Chief Executive Officer.
"I have long admired New Relic as a true pioneer in the observability market, and am honored to have the opportunity to lead the company as it embarks on the next phase of its journey. The opportunity ahead of u...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
AI app store optimization services from SplitMetrics and App Radar
Thursday, November 16, 2023 by Richard Harris
SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven-figure all-cash deal.
The agreement creates the industry’s largest platform providing AI-powered services including paid user acquisition (UA), app store optimization (ASO), conversion rate optimization...
Forge beta launches to reward gamers for their achievments
Wednesday, October 25, 2023 by Freeman Lightner
Forge, the video game platform that connects and rewards gamers for their gaming achievements and ongoing play has opened to players in beta. The platform announced a $11 million seed funding round, led by Makers Fund, BITKRAFT Ventures, and Animoca Brands, with participation from Hashkey Capital, Polygon Ventures, Formless Capital, and Adaverse. Forge’s...
Piracy for streaming admitted by 44 percent of Asian consumers
Monday, October 23, 2023 by Brittany Hainzinger
Faced with a cost-of-living crunch, half of Asian consumers (59%) say they can no longer afford all of their subscription services. As a result, 44% now access content via illegal piracy sites. That’s according to a new Bango study, exploring subscription trends and the rise of Super Bundling in Asia.
Bango’s study incorporates data from over 6,000 consum...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
What is an NFT and What is blockchain technology search research
Wednesday, October 4, 2023 by Richard Harris
A new study has revealed the most Googled cryptocurrency subjects nationwide and in each state.
The research conducted by Marketplace Fairness analyzed search volumes of more than 250 of the most frequently asked crypto questions on Google, to establish the queries that the country is looking to understand.
Simple searches for “What is cryptocurrency?”...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
Influencer marketing solution CreatorFuel lands from AdParlor
Tuesday, August 15, 2023 by Brittany Hainzinger
AdParlor recently announced the launch of CreatorFuel, its new fully managed influencer offering. With CreatorFuel, brands can now unlock the full potential of influencer marketing to fuel their growth and connect with their target audience in a more authentic and impactful way.
In today's digital landscape, influencer marketing has become an essential strategy f...
Is Temu safe, legit, or dangerous: Perspective from an app developer
Wednesday, July 12, 2023 by Richard Harris
Temu is a shopping website, and app chalked full of products from overseas at ridiculously dirt cheap prices. They have almost everything you can imagine too. From laser pointer slingshots to Expresso makers, the entire ecosystem is built around keeping you shopping with a gamified experience, and it gets addicting quickly.
Some of the ADM staff have placed orders an...
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