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January-2017-Issue:-Predictions,-Interviews,-and-Insight!

January 2017 Issue: Predictions, Interviews, and Insight!


Monday, January 2, 2017 by

Happy New Year, and welcome to 2017 everyone! The January 2017 issue of App Developer Magazine just hit the shelves, web, and mobile and can now be accessed.This "predictions for 2017" issue is loaded with all kinds of brain-food to help you get excited about what's in store for mobile, and software development in general for this year.Among the most common themes ...


Four-Key-Considerations-to-Get-Past-App-Replacement

Four Key Considerations to Get Past App Replacement


Wednesday, July 20, 2016 by

Today, with over three million mobile apps available for consumers, app replacement - the deletion of an app due to alternative options - has become a major issue for developers looking to increase, let alone maintain, retention. In fact, according Yahoo’s research, nearly 50% of smartphone dominant users replace apps on a weekly basis. Furthermore, most apps are d...


Flurry

Flurry's Insights on the "7 year itch" and What it Means to Developers


Wednesday, April 20, 2016 by

Chris Klotzbach, Director Flurry from Yahoo, reached out to us to talk about the affect of “seven year itch” on the mobile industry, focusing on how Flurry has seen mobile growth plateau over the last 7 years.ADM: At your Mobile Developer Conference in February, Flurry shared that mobile growth is plateauing. Can you elaborate on that more?Klotzbach: In 2015, overall ap...


A-Chat-with-Yahoo

A Chat with Yahoo's Sean Galligan About AppInstall Ads


Monday, January 18, 2016 by

We recently visited with Yahoo’s Sean Galligan, Vice President & Industry Lead - Entertainment, about Yahoo app-install ads to help give us some insight into the tech behind the platform.ADM: How are Yahoo App Install Ads Impacting App Publishers?Galligan: eMarketer reports that mobile app install ads are on the rise, with an 80% increase in U.S. revenue expected th...


App-Usage-Grows-By-58-percent--in-2015-and-Shows-No-Signs-of-Slowing-Down

App Usage Grows By 58 percent in 2015 and Shows No Signs of Slowing Down


Tuesday, January 12, 2016 by

The numbers are staggering. Mobile app usage last year was up 58%. Time spent on phablets grew 334% year-over-year. And the high flying mobile usage stats just keep rolling in, according to a recent report from Yahoo’s Flurry in its annual “State of Mobile” report.In the context of the 58% overall growth of app usage, Flurry defines app usage as a user opening an app an...


Yahoo-Announces-New-Developer-Tools-at-First-Annual-Mobile-Developer-Conference

Yahoo Announces New Developer Tools at First Annual Mobile Developer Conference


Thursday, February 19, 2015 by

During Yahoo’s Mobile Developer Conference in San Francisco, the company announced the launch of a new suite of products to help developers analyze, monetize, advertise and enhance their apps. These solutions combine technology and data from Yahoo, Flurry (purchased in August 2014) and BrightRoll (purchased in December 2014).The new Yahoo Mobile Developer Suite is built...


Decisive-Opens-Mobile-Advertising-Platform-API-to-App-Developers

Decisive Opens Mobile Advertising Platform API to App Developers


Friday, November 7, 2014 by

Decisive, which hosts a SaaS mobile advertising platform, has announced the new availability of the Decisive Developer API. With the announcement, Decisive is opening up its mobile advertising platform to give app developers the ability to create and manage campaigns across multiple mobile ad networks and ad exchanges, with budgets as little as a $10. The Decisive ...


Yahoo-Snaps-Up-Flurry’s-Mobile-App-Ad-Analytics-and-Monetization-Platform

Yahoo Snaps Up Flurry’s Mobile App Ad Analytics and Monetization Platform


Wednesday, July 23, 2014 by

If you can’t beat them, buy them. And that’s what Yahoo has done by purchasing Flurry, which offers a mobile app analytics and ad network. The deal may strengthen Yahoo’s mobile presence, which it needs. While as much as half of Yahoo’s audience accesses the companies offerings on smart phones and tablets, the company has not made significant inroads in monetizing ...