How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
IBM and the Weather Company just introduced mesh network alerts
Wednesday, February 15, 2017 by Richard Harris
IBM and The Weather Company, an IBM Business, have introduced a new Mesh Network Alerts technology that provides a mobile method of communicating with underserved populations in developing countries to notify of potential severe weather events or disasters - even in areas with limited Internet connection, or cellular networks are disrupted due to an outage. Develop...
5 app monetization strategies to remember in 2016
Monday, October 31, 2016 by Dickey Singh
Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...
How The Weather Company is Helping IBM Expand its Developer Footprint
Saturday, July 16, 2016 by Richard Harris
We recently chatted with Chris Huff, Vice President, Mobile & Consumer Application Development - The Weather Company, to talk how the company approaches application development and the role it has with helping IBM work with the development community.ADM: How are developers at The Weather Company aiding consumers’ ability to receive weather updates in real time?Huff:...
The Weather Channel Shows IBM How to IoT
Friday, November 6, 2015 by Richard Harris
Its all blue skies for the folks at the Weather Channel as IBM has announced that it has entered into an agreement to acquire The Weather Company’s B2B, mobile and cloud-based web properties, including WSI, weather.com, Weather Underground and The Weather Company brand. The Weather Channel is not part of the agreement, but the TV channel will license weather forecast da...
The App Features That Draw the Most Advertising Dollars Are...
Wednesday, October 7, 2015 by Josh Speyer
The good news for app developers is that, as the dollars continue to flow toward mobile and away from traditional mediums, there is plenty of ad spend to spread around. There are many app developers reaping the rewards of the mobile advertising boom, though not all who enter the market are able to monetize their creation in any significant way (or at all.) What sep...
Tizen Association Launches Partner Program
Tuesday, November 12, 2013 by Richard Harris
Companies from All Segments of the Mobile and Connected Device Ecosystems Become Tizen Association Partners to Collaborate on the Ongoing Development of the Tizen Project and PlatformThe Tizen Association announced the launch of a partner program aimed at broadening support of the Tizen Platform across a more diverse set of connected device manufacturers, operators, app...
Did mobile ads help Obama get re elected
Tuesday, December 18, 2012 by Richard Harris
It's no surprise to know the Obama campaign spent millions of dollars on mobile advertising during the election this past November, but Shannon Lee - who is the campaigns digital lead says the ads definitely helped them win the office.They really narrowed down their audience too, they targeted young, female and Hispanic voters in Ohio, Michigan, Nevada, Iowa, Florida an...
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