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Developer news items we found relating to ua campaigns
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Star Trek Timelines developer Disruptor Beam teams with Tilting Point
Monday, September 24, 2018 by Richard Harris
Disruptor Beam and Tilting Point announced an expanded partnership between the two companies that will enable additional growth of Disruptor Beam's hit free-to-play game, Star Trek Timelines, as well as the co-development of another IP-based character-collection RPG (CCRPG).
The deal has an initial value of at least $29 million and follows on the success of an ag...
Indie game makers can now get user acquisition help from the new Game Alliance
Thursday, December 8, 2016 by Richard Harris
Tilting Point, a provider of publishing services for mobile developers, has launched Game Alliance, a new user acquisition fund established to scale UA campaigns for independent game makers. Game Alliance is designed specifically for developers who want to self-publish, maintain ownership of their IP and retain all their equity. The fund’s resources will be applied to g...
Help for app marketers during the coming holiday rush in the app store
Friday, October 14, 2016 by Richard Harris
AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...
User Acquisition: The Hidden Driver Behind the Unbundling Trend
Tuesday, June 2, 2015 by Adam Foroughi
There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...