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Developer news items we found relating to twitter advertising
Twitter Finally Opening MoPub Marketplace to Drive App Installs and Engagements
Friday, April 18, 2014 by Stuart Parkerson
Twitter has made it official on a blog post: It is flexing the muscles of its MoPub ad exchange to leverage its Twitter Publisher Network to allow developers to set up campaigns directly on ads.twitter.com.According to the post, the MoPub Marketplace reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applicati...
How To Use Twitter For Mobile App Marketing
Monday, March 10, 2014 by Artyom Dogtiev
By March, 2013, with 200 million users tweeting 58 million
tweets on average daily, Twitter is certainly its’ own universe. As “the”
social media website that encompasses countless topics and interests, certainly
Twitter can be considered a viable market for lots of products and services.
Daily you can find people happily tweeting about the iPhone 5S they ...
App Developers Can Now Target Twitter Ads by Device, OS Version, and WiFi
Tuesday, November 19, 2013 by Stuart Parkerson
Twitter is now letting advertiser’s segment audiences on iOS and Android by operating system version, specific device, and WiFi connectivity. The company is also introducing granular reporting analytics for those targeting types across all campaigns.
Previously, Twitter offered advertisers the ability to reach mobile users by targeting only their operating system. The ...