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Developer news items we found relating to tv ads

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Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


Tips-for-success-in-today

Tips for success in today's app market: A chat with Sean Galligan of Yahoo


Wednesday, March 1, 2017 by

As consumers continue to spend more time using mobile apps, app developers and marketers want to better understand this behavior and how to stand out in the crowd. That's why we had a chat with Sean Galligan, Vice President and Industry Lead for the technology, media and telecom categories at Yahoo to share his insights on how marketers can drive adoption of their ...


Cross-channel-game-advertising-and-the-holistic-approach

Cross channel game advertising and the holistic approach


Thursday, December 1, 2016 by

Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...


Marketing-Study-Shows-How-Much-a-TV-Ad-Can-Boost-Your-App-Installs

Marketing Study Shows How Much a TV Ad Can Boost Your App Installs


Tuesday, December 29, 2015 by

A recently released app marketing study by Fetch, a mobile marketing consulting company, indicates that TV ads can indeed boost app installs. It’s kind of a “that makes sense” announcement, because if you throw enough money on TV ads with Kate Upton encouraging people to play your game, you are going to see some type of benefit.However, Fetch’s “TV Uplift Dual Screen Op...


What-CEO-and-CFO-Should-Know-About-Digital-Transformation

What CEO and CFO Should Know About Digital Transformation


Friday, September 11, 2015 by

When it comes to technology, Digital Transformation is probably the hottest topic at corporate boardrooms today.Why so? Mobile, social, cloud and big data aren’t that new; Google Trends shows that they have passed the peak. Yet Digital Transformation often associated with these components doubles in popularity each year. Before talking about “T” in DT, let’s clarif...


Advertising-Apps-on-TV-is-Growing-In-Popularity

Advertising Apps on TV is Growing In Popularity


Friday, August 7, 2015 by

App publishers continue to look at every potential opportunity to reach new users and the inclusion of traditional media is becoming more prevalent among mobile app and games, as companies are running app marketing campaigns across mobile, web, TV and print.Quaid Media works with companies to launch TV campaigns and the company that it has booked more than 12,000 TV spo...


Quaid-Media-Offers-TV-Commercial-Advertising-To-App-Developers

Quaid Media Offers TV Commercial Advertising To App Developers


Thursday, January 22, 2015 by

Quaid Media has launched Burst TV, an all-in-one service which bridges together the creative production of media planning, TV ads, and media buying into one package to create a TV advertising platform designed to grow an app publisher’s user base. The Burst TV campaigns offer a focused ‘burst’ of advertising and marketing to drive app installs. All areas of the campaign...


Opera-Software-Launches-Opera-TV-Ads-SDK-for-Mobile-Development

Opera Software Launches Opera TV Ads SDK for Mobile Development


Tuesday, September 9, 2014 by

Opera Software has launched the Opera TV Ads SDK allowing developers to serve video advertising on any platform.Opera’s video advertising solution was previously available exclusively to apps distributed via the Opera TV Store application platform and developed through the Opera TV Snap technology, which transforms online video channels into apps for connected-TV device...


App-Marketing-101-Crush-the-Competition-and-Rule-the-App-Store

App Marketing 101 Crush the Competition and Rule the App Store


Wednesday, October 2, 2013 by

When you’re wrapped up withwriting code or testing your appone last time, thinking about marketingit might be the last thing inyour mind. After all, building anapp is a big accomplishment.But it is just step one on yourpath to achieving your goals.Whether you’re building an appbusiness or just want more peopleto buy your game, there are manypowerful marketing tactics yo...


iOS-7-You-are-Making-Me-Sick.-Really

iOS 7 You are Making Me Sick. Really


Friday, September 27, 2013 by

In a recent article I came across, there are reports coming in that iOS 7 with it's warping, parallax, and other on UI screen visual effects, are making some people nauseous enough to actually throw up! Symptoms like vertigo, nausea, headaches, dizziness and more are all being reported.Initially my gut reaction to this was, "you've got to be kidding me!" So I dug i...