Using common short codes for mobile app marketing
Friday, February 16, 2018 by Richard Harris
App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...
Business messaging engagement platform released by 3Cinteractive
Monday, February 12, 2018 by Austin Harris
3Cinteractive (3C) has announced their A2P Rich Communication Services (RCS) messaging engagement platform. This platform is an extension of 3C’s existing mobile engagement platform, enabling brands to orchestrate and deliver A2P messaging created by RCS capabilities.3C’s platform enables users to build comprehensive RCS workflows that leverage new feature-rich function...
Four privacy questions every developer needs to answer
Wednesday, September 13, 2017 by Morgan Reed
Over the past twelve months, the internet-connected doll My Friend Cayla went from one of the hottest toys of the holiday season to an internationally-classified "espionage device." The doll was the subject of an FBI warning, banned from sale or ownership in Germany, and eventually dropped from every major retailer in the United States. Despite the nearly universally hi...
Explaining RCS and how it could kill the need for some apps
Friday, May 12, 2017 by Richard Harris
Throughout the past 20 years, we've become well acquainted with the traditional text message. We've seen it evolve from a method of communicating with friends and family, to a way for consumers to interact with businesses in order to receive updates and relevant information. As 4 billion people worldwide use SMS, this traditional method of communication continues to evo...
BICS enters agreement to acquire TeleSign
Wednesday, April 26, 2017 by Richard Harris
BICS, a provider of international wholesale connectivity and interoperability services, has announced it has entered a definitive agreement to acquire privately held TeleSign Corporation, a United States company active in the provision of authentication and mobile identity services to Internet and digital service providers, for $230 million. The acquisition will create ...
How much is Snapchat really worth
Monday, February 27, 2017 by Austin Harris
Every year Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. This is 8-9% of the suggested US$19.5-22 billion company value range, an unusually low percentage which suggests that the target may be over-ambitious. Brand Finance’s CEO David Haigh comments, “'Brand Finance has val...
API monetization requires good API management
Friday, February 17, 2017 by Dmitry Sotnikov
More enterprises are going beyond the implementation of APIs to looking at how they can be monetized internally, externally, or both. In this article let’s look at different monetization strategies and how they will affect which deployment model will be most effective in your enterprise: on-premises, in the cloud, or a hybrid approach.Indirect MonetizationOften companie...
Code your own network: The changing face of telco
Wednesday, February 15, 2017 by Richard Harris
There is a transformation occurring in enterprise communications with developers at the center. The developer community is driven by a vision to offer creative applications of communications within their apps and services that deliver a unique user experience. Unfortunately, innovating with traditional telecom carriers has been historically difficult. Dependence on an o...
SMSpowered chatbots and the massive missed opportunity
Monday, January 30, 2017 by Richard Harris
There’s a lot of buzz around chatbots in the technology industry - what they are, why they’re valuable, how to build a better one, etc. Despite being popular on the tongue however, a new industry survey which polled over 1,500 mobile users in both the US and UK is acting as a wake-up call to enterprises as consumer preferences for new-age mobile communication channels, ...
Mobile marketing tools and tips for 2017
Sunday, December 11, 2016 by Margie Kupfer
As the New Year approaches, marketers are carefully planning their strategies for their campaigns in 2017. Sure there are plenty of tools, tips, and tricks to choose from, but selecting the right ones for your brand’s objectives is crucial. Here’s a crash course in mobile marketing tools brands should be using in 2017.Location-Based Marketing As futuristic as it so...
Dreamforce 2016 is here and we've got 7 hacks for surviving it
Monday, October 3, 2016 by Peter Terhune
Dreamforce: Simultaneously exhilarating and exhausting. As you and thousands of your peers gather for this year’s conference, there are several things to keep in mind for your whirlwind experience in the heart of San Francisco. For both first timers and seasoned veterans of the show, here are seven tips to make your Dreamforce adventure the best possible.1. Know Your Es...
Flowroute Releases New SMS Messaging Capabilities Offered Through a Single API
Wednesday, August 17, 2016 by Stuart Parkerson
Flowroute has released a new platform to help developers offer carrier-grade messaging capabilities within their applications and services. The new SMS capabilities enable developers to simplify the integration of text messaging into their offerings. By unifying calling and messaging on a single phone number, through one provider with a single API, companies are ab...
Presidential Campaigns & SMS Best Practices
Monday, May 2, 2016 by Brian Heikes
According to a poll, 64 percent of Americans own a smartphone, and a convincing 97% of them use text messaging. In fact, text messaging is the most frequently used feature of smartphones, and remains very popular among younger audiences. Presidential candidates are targeting a broad demographic to ensure they don’t lose edge over their rivals in any aspect. Electio...
Vibes Releases New Mobile Transactional Messaging Platform
Tuesday, April 5, 2016 by Stuart Parkerson
Vibes has launched a new transactional messaging solution to enable companies utilize automated service messaging programs across mobile channels. The company also has released its 2016 Transactional Messaging Consumer Report, which delves into consumer perceptions and preferences in service-based messaging.Vibes new Catapult platform offers transactional messaging feat...
Text Messaging Remains a Key Factor for Marketers
Monday, March 21, 2016 by Brian Heikes
There are so many different ways people can use smartphones today, including apps, email, music and social media. That being said, it might be surprising to hear that 97 percent of smartphone owners still use text messaging according to Pew Research most recent analysis of smartphone use. This remarkably high figure illustrates that basic communication remains a key dri...
Chatting With Twilio CEO Jeff Lawson About the API Economy Coming of Age
Monday, January 4, 2016 by Stuart Parkerson
We recently visited with Twilio CEO Jeff Lawson about emerging impact of the API economy. Jeff is a serial inventor with over 15 years of entrepreneurial and product experience. Prior to co-founding Twilio, Jeff was Founder & CTO of NineStar, Founding CTO of Stubhub.com and Founder, CEO and CTO of Versity. He was also one of the original product managers for Am...
Acision's New forgeAS Extension Adds More Server Side Possibilities For Developers
Thursday, July 23, 2015 by Stuart Parkerson
WebRTC technology company Acision has released the forgeAS (forge Application Server) extension to its forge SDK which allows developers to create middleware, use server-side logic and orchestrate custom communication experiences.The SDK provides the ability to integrate a variety of real-time communication capabilities into any app, service or website, including presen...
EMM Report Says There Is A lot More Wearable Android Tech Being Used
Tuesday, July 1, 2014 by Stuart Parkerson
Wearables may help identify power mobile app users according to a new study from Nielsen. The findings from the analysis shows that owners of Android-powered wearables are highly engaged smartphone users who access a variety of apps and use significantly more data than average Android users.The analysis used Electronic Mobile Measurement (EMM), Nielsen’s on-de...
Midverse Promotes New Viral Game App User Acquisition Channel AppViral
Saturday, June 21, 2014 by Stuart Parkerson
Midverse Studios has launched AppViral which has been designed to give developers access to a new viral user acquisition channel. The new AppViral platform provides additional functionality for Midverse’s AppEngage Network, which allows developers to reward users with in-game currency when their friends accept their invites to try the game they’re curren...
How Game Developers Can Bank on “Found Time”
Monday, March 3, 2014 by Jon Jackson
According
to Nielsen Mobile, consumers spend more time using their mobile devices to play
games than anything else, and 80 percent of all mobile apps revenue generated
last year was from games.
Motivated by either a fear of missing something or found time,” consumers
pick up their phones hundreds of times a day at idle moments when they have
nothing to do...
.jpg)
