Swrve Launches New Mobile Messaging Functionally for App Marketing
Monday, September 28, 2015 by Richard Harris
Swrve has launched a new Integrated Personalization Engine which provides the ability to build an individual relationship with app users through the delivery of mobile messaging campaigns and content to customers based on their unique behavior and attributes.The Integrated Personalization Engine allows developers to customize contextual messages targeted to individual u...
New Swrve Platform Release Allows for Rich Media Conversations Between Publishers and Users
Tuesday, April 7, 2015 by Stuart Parkerson
Swrve has announced that its app marketing platform now offers support for multiple forms of ‘rich media’ messages - including surveys, video content, and interactive messages that support conversations with a mobile user. These capabilities make it possible to have two-way communications between app users and companies. The platform enhancements can provide an opp...
Show Me the Money! A Look at the Profitable App Publishing Models
Wednesday, February 4, 2015 by Kaushal Amin
The app explosion on mobile has been impressive. Smartphones have been adopted faster than any other technology in living memory. The leading platform, Android, boasts around 1.4 million apps in the Play Store, and Apple's iOS, in second place, is not far behind with 1.1 million apps. The potential opportunity is huge, but numbers don't tell the whole story. Prospe...
New Report Shows iOS Still Leads Android for App Monetization Android Leads with User Total Engagement
Thursday, May 22, 2014 by Stuart Parkerson
Swrve has released a new “App Monetization and Engagement” report which details relative rates of retention, engagement and monetization for app users on Android and iOS, using a like-for-like comparison for the month of April.The report reveals that on average iOS users spend 45% more on in-app purchases than those on Android. Users of iOS apps are also 32% m...
Report Shows Up to 20 percent of Mobile Game Users Play Game Only Once
Wednesday, April 16, 2014 by Stuart Parkerson
In a recent report, data shows that 1 in 5 people who download a game only play it once. This underscores the importance for developers to immediately create engagement with players if they want to see long term adoption from users.The “New Players Reportâ by Swrve highlights this and other performance metrics they have discovered in research of the beh...
Over 50 Percent Of Mobile Users Who Buy Something, Buy Again!
Monday, March 24, 2014 by Richard Harris
Is the second in-app purchase more important than first? In terms of targeting app users, it is a critical action, according to Tom Farrell, Director of Marketing for Swrve.In a recent article, on the Swrve website titled “The Time Critical Nature Of Second Purchases,” Tom gives these numbers: only 1.5% of users make a purchase in a given month and of those only 50...
Swrve Launches Engagement Scoring for AB Testing to Improve App Marketing Efforts
Tuesday, December 10, 2013 by Stuart Parkerson
Swrve has announced the availability of engagement scoring in A/B testing to help marketers know which mobile app variants deliver most effectively on their business goals.
Conventional A/B testing typically defines a single specific goal, such as a person purchasing an item, and considers anyone reaching that goal to have fulfilled the requirement for success for...
Don't Miss the App Developer Weekly News Roundup
Saturday, October 5, 2013 by Richard Harris
Top Stories for the week of 10/5/2013App Marketing 101; Crush the Competition and Rule the App StoreWhen you’re wrapped up with writing code or testing your app one last time, thinking about marketing it might be the last thing in your mind. After all, building an app is a big accomplishment. But it is just step one on your path to achieving your goals. Whether you’re b...
flaregames Uses Swrve to Boost Mobile Game Revenues and Retain Players
Tuesday, October 1, 2013 by Richard Harris
Publisher of Royal Revolt! and BraveSmart retains players, evolves
gameplay and maximizes revenue in free-to-play games using Swrve’s in-app
flaregames, a leading developer and publisher of mobile
games, uses Swrve’s in-app marketing platform to power the success of six hit
titles, which combined have been downloaded more than 12 million times...