12/10/2013 4:14:14 PM
Swrve Launches Engagement Scoring for AB Testing to Improve App Marketing Efforts
https://appdevelopermagazine.com/images/news_images/swrve_eb2ha3dk.png
App Developer Magazine

Swrve Launches Engagement Scoring for AB Testing to Improve App Marketing Efforts



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Tuesday, December 10, 2013
1,944

Swrve has announced the availability of engagement scoring in A/B testing to help marketers know which mobile app variants deliver most effectively on their business goals.

Conventional A/B testing typically defines a single specific goal, such as a person purchasing an item, and considers anyone reaching that goal to have fulfilled the requirement for success for that A/B test. With engagement scoring, companies can get statistically valid test results based on the relative intensity of conversion such as multiple purchases from a single user, and the value to the business ascribed to each event.

The new engagement scoring service allows a company to track purchases, progression through a tutorial, or social shares. These A/B test results can provide insights into which variants are best for the business.

Swrve also now allows relevant KPIs for all test variants to be viewed at a glance, providing insight into an entire mobile business. Swrve also provides an accurate Bayesian engine and the ability to run A/B tests live across multi-million DAU titles.

For more information visit the link below.


Read more: http://www.swrve.com/company/press-room

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.