12/10/2013 4:14:14 PM
Swrve Launches Engagement Scoring for AB Testing to Improve App Marketing Efforts
App Developer Magazine

Swrve Launches Engagement Scoring for AB Testing to Improve App Marketing Efforts

Stuart Parkerson Stuart Parkerson in Marketing & Promotion Tuesday, December 10, 2013

Swrve has announced the availability of engagement scoring in A/B testing to help marketers know which mobile app variants deliver most effectively on their business goals.

Conventional A/B testing typically defines a single specific goal, such as a person purchasing an item, and considers anyone reaching that goal to have fulfilled the requirement for success for that A/B test. With engagement scoring, companies can get statistically valid test results based on the relative intensity of conversion such as multiple purchases from a single user, and the value to the business ascribed to each event.

The new engagement scoring service allows a company to track purchases, progression through a tutorial, or social shares. These A/B test results can provide insights into which variants are best for the business.

Swrve also now allows relevant KPIs for all test variants to be viewed at a glance, providing insight into an entire mobile business. Swrve also provides an accurate Bayesian engine and the ability to run A/B tests live across multi-million DAU titles.

For more information visit the link below.

Read more: http://www.swrve.com/company/press-room

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