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Developer news items we found relating to storm8
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Being smart about competitor mobile ads could increase your eCPM
Monday, January 9, 2017 by Jan Pollack
You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake - the odds a...
Storm8 CEO Perry Tam's Insights into Holiday and Seasonal Game Updates
Friday, February 12, 2016 by Richard Harris
With the December holiday season barely behind us, and upcoming holiday’s such as Valentine's Day approaching full steam, we reached out to Perry Tam, Storm8 CEO and Co-Founder, to find out what his company’s approach was on preparing their games for holiday and seasonal dates.ADM: How do you decide which games to update and for which holiday seasons? Tam: The key...
The Storm8 Mobile Game Network is Now Storm8 Studios as it Announces 1 Billion Downloads at GDC
Tuesday, March 3, 2015 by Richard Harris
Mobile game network Storm8 has reached the 1 billion milestone with its GDC announcement that its games have now been downloaded more than 1 billion times. Storm8’s 1 billion downloads have led to more than 76 billion game sessions, with players logging 2 billion hours of gameplay in the Storm8 network. More details on the milestone can be found in Storm8’s 1 billi...
Perion To Purchase Grow Mobile to Grow its Lightspeed Mobile Advertising Platform
Monday, June 30, 2014 by Richard Harris
Perion Network is snapping up Grow Mobile, a provider of mobile advertising that enables developers to buy, track, optimize, and scale user acquisition campaigns from a single dashboard. Grow Mobile will become part of Perion Lightspeed, which was recently created by Perion to address the advertising needs of mobile app developers, and will enable Perion Lightspeed...
Grow Mobile, a New Marketplace To Get Users
Tuesday, June 25, 2013 by Richard Harris
Zynga's former head of mobile marketing A.J. Yeakel, Storm8's former head of business development Brendan Lyall and Ming-Lei Xu, who sold Wild Needle to Zynga, have just launched a new tool to let developers market their apps by engaguging in ad exchanges, buying ad space, and more. It's called Grow Mobile, and it is a dashboard that incorporates about 75 diff...
