Electroneum proves there is a real utility for cryptocurrency users
Friday, September 6, 2019 by Richard Harris
Electroneum users can now top up Claro, TIM, Vivo and Oi mobile airtime and data with ETN. This is the first time 95% of a country can top up airtime and data with ETN. Brazil currently represents the fastest-growing Electroneum community. The expansion unlocks new opportunities to partner with other major corporations, retailers, and businesses.
After great success ...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Advertisers are ditching the open market report from PubMatic says
Thursday, August 22, 2019 by Brittany Harris
PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...
Decentralized data delivery network arrives that uses edge computing
Wednesday, June 5, 2019 by Brittany Harris
Bluzelle has launched a Data Delivery Network (DDN), taking on global market leaders to meet the increasing demand for data delivery by delivering data more than twenty times faster.
As a leading proponent of edge computing, Bluzelle is using its global network of distributed nodes to push data to the edge, where the customer is. The DDN operates in a similar w...
Mobile user behavior is changing quickly says new Appnostic report
Monday, June 3, 2019 by Christian Hargrave
Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey.
Consumers unlock their smartphones an average of 70 times a day - and each t...
Enjin joins FIO
Tuesday, April 23, 2019 by Richard Harris
Enjin has announced a continued effort to make using crypto and blockchain technology as easy as possible by joining the Foundation for Interwallet Operability (FIO), a move expected to boost the usability of both cryptocurrencies and fungible/non-fungible tokens. In joining the consortium comprised of more than 15 members from leading crypto wallets and exchanges, Enji...
Women are using financial apps more than men says Liftoff report
Friday, April 12, 2019 by Brittany Harris
Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...
TIBCO's cloud platform gets improvements
Wednesday, April 10, 2019 by Richard Harris
TIBCO Software Inc. has new and enhanced capabilities for the TIBCO Connected Intelligence Cloud platform at the TIBCO NOW Global Tour 2019 event in Singapore. Empowered with these systems, businesses are able to connect disparate data, govern their information effectively, and augment the resulting intelligence. Critical collaboration between various per...
Using data driven design for mobile games
Tuesday, April 2, 2019 by Richard Harris
Games Guild, a subset of MassDigi, provides marketing support to games that are being created by students and independent developers in the Worcester, MA area and beyond. Specifically, it provides support for MassDigi’s Live Studio. In this Live Studio, students obtain industry experience, acquire their names on a published title, as well as gain credits from Beck...
iOS 12 notifications did not change user behavior report says
Monday, March 25, 2019 by Christian Hargrave
Urban Airship, a digital engagement platform, looked at the iOS 12 notification (push alerts) adoption rates in the first six months of its availability and came across some interesting findings. You might remember that a key pillar of the iOS 12 update was the introduction of quiet notifications and group notifications - well, it didn't matter says their findings.
...
Push notification value increases with intensity
Monday, March 4, 2019 by Richard Harris
Marfeel has released the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent.
The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate push notification strategies for customers using Marfeel’s au...
RAD definition is changing
Tuesday, February 12, 2019 by Vijay Pullur
RAD platforms started out as tools for citizen developers without substantial technical knowledge of coding, who could use intuitive “out of the box” features to create applications suited for simple departmental and experimental needs. While these early RAD platforms (not this "rad") brought basic coding capabilities to the masses, the application...
Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
Lightning Platform Mobile from Salesforce aims to future-proof apps
Thursday, January 24, 2019 by Christian Hargrave
Adding another lego to the wall between native programmers and low-code app builders, Salesforce has just announced the new Lightning Platform Mobile, a set of tools and services that aim to empower business users to build quick, connected and future-proofed mobile apps.
Consumers today expect their mobile experiences to be immersive and easy-to-use. But with a...
Corona labs goes open source and developers are nervous
Tuesday, January 8, 2019 by Richard Harris
Corona Labs, which provides a free cross-platform mobile development tool used to create 2D applications, has announced that after years of planning, the Corona game engine will finally be released as an open-source project. Corona Labs expects that by making their engine an open-source project, issues like adaptation to sudden market changes, updates, and requirements ...
Finding bugs in code through better QA
Monday, January 7, 2019 by Derek Choy
Let’s face it, smartphone apps have raised the bar for all of us. Ever since Apple released the first iPhone a little over a decade ago, there’s been a huge emphasis on creating software that is clean, elegant and easy to use. Consumer apps and websites have created much higher expectations for all software, and these days even business applications are expe...
Oppo wants app developers and they are putting $145M down to prove it
Friday, January 4, 2019 by Richard Harris
Chinese smartphone vendor, Oppo, will invest one billion yuan ($145.7 million) to encourage mobile app developers to create gaming, video and other forms of quality content.
The move came after Oppo recorded 250 million monthly active users of its smartphones in the world. Oppo Vice President Wu Henggang said by leveraging its sound handset business, the company aims...
What game developers can learn from Fortnite's rise
Friday, December 28, 2018 by Richard Harris
Fortnite took over the video game world in 2018 and reached over $1 billion in sales, reaching every gaming fan with experiences on all the major consoles, mobile operating systems and even streaming platforms like Twitch. However, Fortnite seems to have reached a plateau with a recent study by StreamElements revealing viewership of the game has steadily declined since ...
Machine Learning from Harness helps engineers manage production
Friday, December 21, 2018 by Richard Harris
Harness, the industry's first Continuous Delivery-as-a-Service platform, announced the release of 24x7 Service Guard, a new machine learning-based capability that empowers and protects developers who practice Continuous Delivery.
With 24x7 Service Guard, engineering teams now have the equivalent of a dedicated bodyguard to watch all production services and observ...
Unity developers get analytics services from Kochava
Monday, December 17, 2018 by Christian Hargrave
Kochava Inc., a company which aims to improve mobile app attribution and analytics, just announced that Kochava is now available on the Unity Technologies Asset Store. With this partnership, developers will have additional tools to measure and optimize the success of their content.
How Kochava helps Unity Developers
Developers, particularl...
No code platform Kintone now integrates with Microsoft Flow
Thursday, December 13, 2018 by Richard Harris
The ability to incorporate data from key applications, such as Office 365 Outlook, Twitter and DocuSign, is critical to providing a secure, centralized repository of information that can be used to equip teams to respond more quickly to business issues through enterprise-wide collaboration.
To help, Kintone, the provider of a no-code application development platform ...
5 app development tips to help you avoid disaster
Wednesday, November 28, 2018 by Joe Hanson
Mobile app development: it’s easy and straightforward in the lab, but once your app is deployed to the wild, all bets are off. You need to deliver seamless, fast experiences for users on low-powered devices, in any number of network environments.
When it comes to building mobile apps, uncontrollable user behavior can lead you down the path to death by 1000 pape...
IAST supports AppSec efficiencies while cutting costs and headaches
Monday, November 26, 2018 by Asma Zubair
It’s easy to feel passionate about interactive application security testing (IAST) in the world of application security. You see, IAST makes security testing almost invisible. It’s not something that requires a highly trained team to be brought in to carry out and analyze testing results. It doesn’t hold up other teams or processes from moving forward....
Diffusion data streaming platform gets an update
Friday, November 23, 2018 by Richard Harris
Push Technology released new functionality in their Diffusion Intelligent Data Platform to increase security authentication and authorization handling, facilitate easy transitioning from REST-based applications to streaming data applications, simplify development of multi-user and collaborative applications, and enhance data compression for large payload distribution ap...
OneSignal hits 850,000+ push notifications per second
Wednesday, November 21, 2018 by Richard Harris
OneSignal set a new throughput record with their push notification service, delivering 850,000+ notifications per second - more than twice the competition.
OneSignal sends 4 billion push notifications per day, up 25% since September. OneSignal is used by 550,000+ developers and marketing teams including many Fortune 500 companies.
On election day, push notificatio...
Get your hyperlocal news fix with the Patch
Wednesday, November 21, 2018 by Richard Harris
Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.
“Everyone has a different idea of ...
Kony now supports making progressive web apps
Wednesday, November 14, 2018 by Richard Harris
Kony, Inc. announced new enhancements of its Kony AppPlatform to support Progressive Web Apps (PWAs). Kony is the first vendor to support enterprise-grade, low-code PWA development for mission-critical apps. Developers can use Kony’s visual low-code platform to develop PWAs, while leveraging backend services and third-party integrations for building enterprise app...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
Container security considerations for developers
Monday, October 29, 2018 by Richard Harris
On the path to a secure digital business, secure service containers bring the best of agility and security to development teams – a growing concern for companies from startups to the Fortune 500. By moving the security concern out of the application layer into an encompassing container platform, one provides a very elegant solution to significantly reduced attack ...
The differences between web apps and native apps
Thursday, October 18, 2018 by Richard Harris
Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough?
By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...
WaveMaker launches Studio WorkSpace Sync Plugin
Wednesday, October 3, 2018 by Richard Harris
WaveMaker, Inc. has launched its Studio WorkSpace Sync Plugin with new capability that aims to further streamline the app coding process for developers. This should allow them to easily synchronize WaveMaker’s open-standards platform with various integrated development environments (IDEs) on their personal devices.
Rather than having to expo...
The changes in iOS 12 for developers
Monday, October 1, 2018 by Richard Harris
It's here, iOS 12 - Apple's latest operating system, and it's chalked full of changes in everything from the user experience to under the programming hood. Along with the new OS, Apple has also released a new round of hardware, most notably with bigger screen sizes, a faster A12 chip, and the new Apple watch series 4. We've all seen the key note int...
The iPhone XS phones and low code programming complexity
Monday, October 1, 2018 by Richard Harris
The new iPhone XS devices are the most complex and sophisticated phones Apple has ever produced. Just concerning sheer technology inside - know that the A12 Bionic processor inside is the first commercially available 7-nanometer chip for consumers, and that it contains 6.9 billion transistors. It has an eight-core CPU that's capable of crunching five tril...
iOS 12 notification changes should make you rethink your messages
Friday, September 21, 2018 by Richard Harris
It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users.
In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....
