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Unity Analytics Services in Beta for iOS and Android Game Developers
Saturday, January 24, 2015 by Richard Harris
Unity is releasing in beta its new game analytics services, Unity Analytics (formerly Playnomics). Unity Analytics gathers data from a Unity game and transfers that data to a cloud-based datastore. From there, Unity’s segmentation technology processes and analyzes the data which is then delivered to the Unity Analytics Dashboard.The web-based dashboard allows developers...
Playnomics Launches User Segmentation Service to Help iOS, Android and Other App Developers Segment Users
Wednesday, February 12, 2014 by Stuart Parkerson
Add the small screen and big data together and you get the potential to transform how app developers interact with their app users.Playnomics has launched another salvo in helping developers understand user behavior with its User Segmentation Service (USS) which utilizes the company’s big data technology as a service to the developer. The USS API allows lower level...
Are Women the Key This and Other Insights for Game and App Developers from Playnomics Player Engagement Study
Thursday, December 26, 2013 by Stuart Parkerson
Playnomics has released its Player Engagement Study Q3 2013 which captures and surfaces behavioral activity trends and attributes of dynamic player behaviors across over 300 million social, casual, and mobile player profiles.
The study draws conclusions that game and app developers can use to better understand how players are behaving and spending at a granular level....
