Developers threatened by DOJ proposals says Google
Monday, October 21, 2024 by Richard Harris
The U.S. Department of Justice (DOJ) has shared a broad outline of radical changes it may demand as part of its lawsuit regarding search distribution. This marks the beginning of a lengthy process, and Google plans to respond in detail to the DOJ's ultimate proposals as it prepares its case in court next year. However, concerns have arisen that the DOJ is signaling ...
Is Temu safe, legit, or dangerous: Perspective from an app developer
Wednesday, July 12, 2023 by Richard Harris
Temu is a shopping website, and app chalked full of products from overseas at ridiculously dirt cheap prices. They have almost everything you can imagine too. From laser pointer slingshots to Expresso makers, the entire ecosystem is built around keeping you shopping with a gamified experience, and it gets addicting quickly.
Some of the ADM staff have placed orders an...
Digital ad spend to soar over the next few years
Monday, June 26, 2023 by Freeman Lightner
Get ready to transform your digital marketing strategy! linkdaddyseo.com has conducted an in-depth study that unveils invaluable insights and projections for the global digital marketing landscape in 2023.
The market size is determined by a survey conducted by linkdaddyseo.com and employing a combined top-down and bottom-up approach. The forecasting process incorpora...
Internet advertising continues to grow believe it or not
Thursday, February 23, 2023 by Richard Harris
Astute Analytica has found that internet advertising remains the largest and most rapidly growing sector in the digital marketing industry, reporting nearly $476.46 billion in revenue in 2022. According to their research, mobile advertising accounts for the largest portion of digital advertising spend, making up nearly half of the total revenue. Moreover, the study high...
Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
Mobile ad standards and their impact on advertising
Tuesday, March 20, 2018 by Richard Harris
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...
The shifting power dynamics of news on the Web
Monday, December 11, 2017 by Andrew Betts
Over the last several years, control of news on the web has drastically shifted. Social networks and search are increasingly how we find content, and our old loyalties to our favorite publications are giving way to consumption of content from varied and ever changing sources. Large, respectable publishers are still vital to a healthy news industry and indeed a healthy d...
Cloudflare makes online ads 5x faster, safer with Firebolt
Wednesday, February 1, 2017 by Richard Harris
Cloudflare, an internet performance and security company, has announced Firebolt, a solution that speeds up and secures ad delivery. Firebolt enables ad networks to improve the ad viewing experience for increased conversions and helps publishers monetize their online content.Web ads are often slow and unsafe, an undesirable experience that drives users to download ad bl...
App Marketing Using Niche Advertising Methods
Monday, October 6, 2014 by Josef Mandelbaum
A common skill required by today’s marketing managers is the ability to understand how to advertise across large online advertising platforms. Top advertising networks from major companies such as Microsoft, Google, and Facebook all boast massive reach, but is bigger always better? There are hundreds of mobile ad networks to choose from and each specific network has bot...
2014 Digital Advertising Market Set to Hit $50 Billion with One Third Dedicated to Mobile
Tuesday, May 20, 2014 by Richard Harris
App developers who utilize advertising as a primary monetization strategy could see revenues grow as one firm is predicting that the US mobile ad spend will hit almost $17 billion for 2014.The numbers are part of a new report from eMarketer, 2014 Digital Ad Spending Benchmarks by Industry. According to the report, US advertisers will spend approximately $50 billion on d...
