Developer led visibility practices advance at SmartBear
Thursday, September 1, 2022 by Richard Harris
SmartBear, a provider of software development and visibility tools, has hired world-class artificial intelligence (AI) leader Jim Wu as VP of AI and Data Science working in the SmartBear Innovation Labs and product management leader Anthony Bryce as VP of Product Management. Both are supporting the company’s strategy to provide critically-needed visibility for dev...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
The impact of AI on the nearshoring market
Tuesday, September 19, 2017 by Richard Harris
Artificial Intelligence solutions, such as machine learning and deep learning algorithms, and chatbots, are fast becoming a business necessity for organizations everywhere, helping them make data-driven predictions to improve business outcomes, enhance customer service and to improve business workflow. But as a nascent and complex technology, it's difficult for companie...
Get mobile printing up and running: What CIOs need to know
Wednesday, May 24, 2017 by Brent Richtsmeier
Enterprise workplace infrastructure is changing. Gartner found that total mobile sales into the enterprise globally are greater than 200,000 per year, while PCs are half that. The PC installed base has been on a steady decline since 2014, while the mobile installed base is on the rise - meaning mobile is set to surpass the PC installed base in 2017.However, even as more...
How animated GIFs have evolved into a messaging staple after 30 years
Monday, May 8, 2017 by Richard Harris
As short mobile messages come to dominate our daily communications - with friends, family and coworkers - many find it increasingly difficult to effectively get their point across. Typing everything out is annoying. Emojis no longer cut it. And the tone often gets lost. Tenor is creating a new visual language that solves this problem, empowering people to express their ...
CompTIA shows how tech continues to shape the world
Monday, February 13, 2017 by Richard Harris
Paced by anticipated customer demand for emerging technology, services and software, information technology (IT) industry executives enter 2017 with a positive outlook, according to the IT Industry Outlook 2017 released by CompTIA, a technology association. Their "consensus forecast" projects global industry growth of 4.1 percent in 2017.“With the groundwork of cloud, m...
SMSpowered chatbots and the massive missed opportunity
Monday, January 30, 2017 by Richard Harris
There’s a lot of buzz around chatbots in the technology industry - what they are, why they’re valuable, how to build a better one, etc. Despite being popular on the tongue however, a new industry survey which polled over 1,500 mobile users in both the US and UK is acting as a wake-up call to enterprises as consumer preferences for new-age mobile communication channels, ...
Nuance Releases Voice Recognition IoT Development Platform
Friday, December 18, 2015 by Richard Harris
Nuance Communications has launched Nuance Mix, a new developer platform for mobile and consumer electronics. Currently available as a limited release beta via the Nuance Developers program, the development platform gives device makers and developers the ability to create customized voice and natural language Internet of Things (IoT) segments such as smart home, gaming, ...
Move Over Dr. Dre, Black Eyed Peas Frontman will.i.am Introduces Untethored Smartband Wearable Device
Monday, October 20, 2014 by Richard Harris
Taking a page out of Dr. Dre’s book, Black Eyed Peas frontman will.i.am has launched a new smart wearable called i.amPULS. The PULS wearable is untethered and has the ability to make/receive calls operating independently of any other device, unlike many wearables which use Bluetooth and require close proximity to a smartphone.Dr. Dre turned his association with headphon...
The Wealth of Mobile Users with Not So Obsolete Devices
Thursday, June 12, 2014 by Jeff Fritz
There’s nothing like new car smell. It’s the scent of innovation, hard work and the commitment you’ve made to drive the same vehicle for the next “umpteen” years. We are dedicated to the investment in our vehicles and the ground-breaking technology of the time. But when it comes to mobile devices, consumers are quick to put aside the smart phone or tablet, for which the...
Nuance to Provide Voice Capabilities to Oracle Mobile Apps, Updates the Nuance NDEV Mobile SKD
Saturday, May 24, 2014 by Richard Harris
Nuance Communications and Oracle are now working together to provide Nuance voice and language offerings to Oracle mobile apps. Oracle will use Nuance Cloud Services to add speech recognition and synthesis to certain mobile apps that support Oracle Applications for ERP, SCM, CRM, and HCM, Oracle Eloqua Marketing Cloud Service, Oracle RightNow Cloud Service and Oracle Ta...
Opera Mediaworks Publishes Report on the Biggest Mobile Trends from 2013
Thursday, December 19, 2013 by Richard Harris
Opera Mediaworks has issued its annual year-in-review report which points to the top six trends in mobile advertising as witnessed on its mobile ad platform which reaches 400 million consumers a month through 60 billion ad impressions.
Highlights of the report include:
Decline of the traditional banner adThough traditional banner ads still comprise more than half...
App Developers, Publishers and Marketers Will Have to Evolve with Voice Ads
Thursday, August 22, 2013 by Stuart Parkerson
Would you like to be a Pepper too? Now mobile users can actually answer that question with Nuance’s “Voice Ads” product, another evolution of the mobile ad delivery process.
Voice Ads allow mobile users to talk back to ads, creating a new level of interaction between advertisers and consumers. The Nuance Voice Ads SDK provides the backend power needed to created ...
