MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
App by Appix engages audiences
Monday, October 14, 2019 by Freeman Lightner
APPIX, a new audience engagement, and lighting effects tool, recently got the chance to prove their expertise at creating memorable moments on The Mixtape Tour with New Kids On The Block, which saw the iconic 80’s and 90’s act reuniting in large-scale venues throughout North America. The tour included 55 concerts and grossed $53.2 million while selling over ...
Visual AI testing from Applitools just expanded
Thursday, October 10, 2019 by Richard Harris
Applitools announced expansion of its offering to provide comprehensive, end-to-end test automation capabilities for any type of web or mobile applications. Applitools’ world class Visual AI technology combined with its new Ultrafast Grid provides unparalleled test automation performance including significantly faster test runs, improved detection of bugs, signifi...
The fastest growing app markets in 2019
Thursday, October 10, 2019 by Freeman Lightner
Adjust has released its inaugural Mobile Growth Map. The global report which draws on data from nearly 3,500 apps released in 2018, charts growth, retention, and other key metrics. It also breaks data down across 31 countries and four industry verticals (E-commerce, Entertainment, Gaming, and Utilities) to reveal how well the apps have performed.
TomTom Map Styler announced
Wednesday, October 9, 2019 by Brittany Harris
TomTom announced the launch of TomTom Map Styler. This new tool provides a suite of web services to customize detailed and fresh maps for web and mobile apps. The free tool allows developers and designers to be in control of their map design and create custom map styles conforming to a particular brand identity.
With TomTom Maps API, developers can already integrate ...
Get the 2019 State of Automated Visual Testing Report
Wednesday, October 9, 2019 by Richard Harris
Applitools, the provider of Visual AI for intelligent functional and visual testing, has announced the expansion of its offering to provide comprehensive, end-to-end test automation capabilities for any type of web or mobile applications. Applitools' Visual AI technology combined with its new Ultrafast Grid provides unparalleled test automation p...
Contentstack lands $31.5M in Series A funding
Wednesday, October 9, 2019 by Freeman Lightner
Contentstack, the enterprise Digital Experience Platform, has announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of Managers. The capital will be used to scale ...
Facebook remains the top media source for app installs
Monday, September 30, 2019 by Richard Harris
AppsFlyer released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years.
Importantly, Facebook remains the top media source in the Index's global power rankings, delivering high-quality users in mos...
IVR technology is losing money from customers because people hate them
Friday, September 27, 2019 by Freeman Lightner
Vonage, a global business cloud communications leader, today published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they've reached an automated menu of options, known as Interactive Voice Response (IVR), losing that company $262 per customer every year.
The 2019 Vonage IVR sur...
Monitor air pollution with an app and developer API
Friday, September 27, 2019 by Christian Hargrave
Monitoring your exposure to pollution due to wildfires just got much easier with the release BreezoMeter, an application helping users to plan ahead by utilizing the fire alerts functionality provided by their free mobile app. The movement of wildfire smoke is hard to predict. It's only recently been discovered that wildfire pollution travels much further than accou...
Kendo UI Web development toolkit lands from Progress
Friday, September 27, 2019 by Freeman Lightner
Progress, the provider of application development and digital experience technologies, has announced the latest release of Progress Kendo UI, the most complete UI toolkit for web development. The release includes a series of new components for Angular, React and jQuery, as well as major enhancements for some of its most popular existing components. &...
Silicon Labs Series 2 mesh networking modules are out now
Thursday, September 26, 2019 by Freeman Lightner
Silicon Labs has launched a new portfolio of highly integrated, secure Wireless Gecko modules that reduce development cost and complexity, making it easier to add robust mesh networking connectivity to a wide range of Internet of Things (IoT) products. The new MGM210x and BGM210x Series 2 modules support leading mesh protocols (Zigbee, Thread, and Bluetoo...
e-iPaaS value as seen from Jitterbit's CTO
Wednesday, September 25, 2019 by Richard Harris
Fragmented technologies have the power to stop an enterprise dead in its tracks. However, there is one secret weapon every business needs to give themselves a fighting chance to quickly grow to the levels of those other major companies. Enterprise integration has become the great growth enabler for today's enterprises. We spoke with, Manoj Chaudhary, CTO and VP...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
Mobile frustration index shows growing stress
Wednesday, September 25, 2019 by Freeman Lightner
NetMotion Software has published the Mobile Frustration Index, a ranking of the most frustrating issues that affect US mobile workers today. As our mobile workforce continues to grow, the results of this research identify the most significant pain points that businesses should remediate in order to improve the experience of their mobile employees.
Based on a sur...
.NET Core 3.0 is here
Wednesday, September 25, 2019 by Richard Harris
Microsoft has announced the release of .NET Core 3.0. It includes many improvements, including adding Windows Forms and WPF, adding new JSON APIs, support for ARM64 and improving performance across the board. C# 8 is also part of this release, which includes nullable, async streams, and more patterns. F# 4.7 is included and focused on relaxing syntax and targeting .NET ...
InterSystems launches QuickML with machine learning capabilities
Tuesday, September 24, 2019 by Christian Hargrave
InterSystems, a provider of information technology platforms for health, business, and government applications, has launched QuickML, available to users of the InterSystems IRIS Data Platform and the InterSystems IRIS for Health Data Platform. The announcement was made at InterSystems Global Summit 2019, the company's annual conference,...
The DMV is selling driver data and Eve Maler weighs in
Tuesday, September 24, 2019 by Richard Harris
Motherboard broke the news on September 6 that Departments of Motor Vehicles (DMVs) around the nation have been making millions by selling drivers’ personally identifiable information to thousands of businesses. Amongst the DMVs customers are insurance agencies, tow companies, data brokers and even private investigators – all who are able to purchase records...
How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Interactive voice AI technology lands from Instreamatic
Wednesday, September 18, 2019 by Richard Harris
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
Unbiased real-time in-app bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
All about Reactive Foundation,The Linux Foundation's new baby
Monday, September 16, 2019 by Freeman Lightner
The Linux Foundation has announced the launch of the Reactive Foundation, a community of leaders established to accelerate technologies for building the next generation of networked applications. The foundation is made up of Alibaba, Lightbend, Netifi and Pivotal as initial members and includes the successful open source RSocket specification, a...
Ballerina cloud native programming language launches
Friday, September 13, 2019 by Richard Harris
The growth of digital services, mobile apps, and connected devices are creating an explosion of endpoints, from APIs to events, data streams, microservices, serverless apps, and other digital assets. Developers today need a more modern and agile approach to connect to these endpoints than a traditional centralized enterprise service bus (ESB) can offer. Ballerina 1.0, n...
IBM's z15 launches with Data Privacy Passports
Friday, September 13, 2019 by Freeman Lightner
Against a backdrop of global privacy breaches, with the cost of each security breach in the U.S. clocking in on avg $8.2 million, IBM launched "z15", the enterprise platform that delivers the ability to fully manage the privacy of customer data across hybrid and multi-cloud environments.
As part of the launch, IBM is announcing Data Privacy Passports, ...
Service mesh for all
Thursday, September 12, 2019 by Richard Harris
Kong Inc. announced the release of an open-source project called Kuma. Based on the popular open-source Envoy proxy, Kuma is a universal control plane that addresses limitations of first-generation service mesh technologies by enabling seamless management of any service on the network. Kuma runs on any platform – including Kubernetes, containers, virtual machines,...
Build applications at speed with Cohesity Agile Dev
Thursday, September 12, 2019 by Freeman Lightner
Cohesity has announced the launch of Cohesity Agile Dev and Test, a new solution that addresses key bottlenecks organizations face in building applications at speed. It moves away from the request-fulfill model where developers request access to production-grade data and wait sometimes weeks for IT operations teams to provide the data needed to build...
BuildPro mobile app from Hyphen Solutions is here
Tuesday, September 10, 2019 by Brittany Harris
Hyphen Solutions, a provider of cloud-based construction management software, has announced the BuildPro mobile app, an updated version of the iPad app now available on mobile phones for builders. "This is the only offline builder-focused mobile app on the market. We have released the application to the Hyphen Solutions' BuildPro user group for testing and...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Best buy discontinuing mobile platform for smart home devices
Monday, September 9, 2019 by Richard Harris
Best Buy has announced it is discontinuing its mobile app platform for controlling its Insignia brand of smart home devices. Some of the products include its Insignia smart wall plugs, Wi-Fi light switches, smart camera, and its Wi-Fi freezer.
Chris Olson, CEO of The Media TrustIn the post GDPR world, operating an app, not to mention a smart home platform, will be co...
Electroneum proves there is a real utility for cryptocurrency users
Friday, September 6, 2019 by Richard Harris
Electroneum users can now top up Claro, TIM, Vivo and Oi mobile airtime and data with ETN. This is the first time 95% of a country can top up airtime and data with ETN. Brazil currently represents the fastest-growing Electroneum community. The expansion unlocks new opportunities to partner with other major corporations, retailers, and businesses.
After great success ...
In-App advertising prices are on the rise says new report
Wednesday, September 4, 2019 by Freeman Lightner
Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
MobilityWare acquires Jump Ramp Games including Lucktastic brand
Tuesday, September 3, 2019 by Brittany Harris
MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...