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Developer news items we found relating to mobile gaming experience
Mobile ad creative help from Tapjoy arrives
Wednesday, March 21, 2018 by Richard Harris
Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...
KamaGames reports huge growth in their mobile casino games audience
Tuesday, June 6, 2017 by Richard Harris
In a year that has seen overall growth across the industry, as well as new entrants into the space, KamaGames has continued to grow through a combination of strategic partnerships, a strong recruitment drive, the launch of several new products and the expansion into a number of emerging markets.Daniel Kashti, Chief Marketing and Commercial Officer at KamaGames said “It’...
Amazon Appstore Survey Provides Revealing Insights into the Behaviors that Men and Women Exhibit While Playing Mobile Games
Wednesday, April 30, 2014 by Stuart Parkerson
A recent Amazon Appstore survey was conducted by Harris Poll in late February among over 2,000 U.S. adults, among whom 880 play mobile games on their smartphone or tablet. The survey was conducted to assess the behaviors that men and women exhibit while playing mobile games, and to determine how certain trends in the industry are being shaped by both...