Google appeals Epic Games verdict
Wednesday, October 23, 2024 by Richard Harris
Google has announced its intention to appeal the recent court decision related to its ongoing legal proceedings with Epic Games. The ruling, which mandates changes to Android and Google Play at Epic’s request, raises significant concerns regarding consumer privacy, security, and competition in the mobile ecosystem. As part of the appeal, Google plans to ask the co...
Epic Games Store launched on mobile
Friday, September 6, 2024 by Richard Harris
The Epic Games Store is now available for download on iPhones in the European Union and on Android devices worldwide. The store is launching with Fortnite, Rocket League Sideswipe and the all-new Fall Guys for mobile, and we are working to enable all developers to launch their games and apps through the Epic Games Store in the future. We are also bringing our games to i...
Mobile game store launching from Microsoft in 2024
Monday, May 13, 2024 by Richard Harris
Months on from its acquisition of Activision Blizzard, Microsoft has revealed plans to launch its own mobile game store, with content including Minecraft and Candy Crush set to be available on the platform. Per Xbox president Sarah Bond, the store will be an alternative to the Apple App Store and Google Play, with its launch allowing Microsoft to break away from the res...
Huawei at MWC 2022
Saturday, February 26, 2022 by Richard Harris
It’s not long now until the global tech community descends upon Barcelona for what is one of the most influential technology events in the world. Featuring insightful conversations and announcements from tech giants and global business leaders, MWC 2022 will take place from 28th February to 3rd March, and we couldn’t be more excited!
One company that&rsqu...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
Scaling apps against competition easier with new accelerator program
Tuesday, May 28, 2019 by Austin Harris
Bidalgo announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps.
In today’s crowded mobile ecosystem, many app marketers find themselves up against the competition with significantly more resources with which to acquire new users. Th...
HeadSpin acquires performance testing company and launches new tools
Wednesday, March 13, 2019 by Richard Harris
In an email to ADM, HeadSpin said they have acquired application performance testing company NimbleDroid. Effective immediately, HeadSpin will integrate the NimbleDroid functional performance testing tools into its core platform and all employees will join HeadSpin including NimbleDroid co-founder and CEO Junfeng Yang, who has been named Chief Scientist of HeadSpin...
How the US Government shutdown could effect your app
Friday, January 11, 2019 by Richard Harris
The impacts of the US Government being offline are obvious to the daily operations of the National parks, security agencies, and other federally funded offices. But it doesn't stop there. Techcrunch recently reported how this shutdown (close to the longest running in history), is affecting IPO ready companies, and Karen Hao, a reporter for MIT Technology Review rece...
How to make testing apps easier using HeadSpin
Tuesday, January 8, 2019 by Richard Harris
New device launches are exciting for consumers, but a lot happens behind the scenes. New devices mean new device-OS configurations. App developers have to scramble to understand how their apps will perform under new circumstances. This cannot be taken for granted, because a few seconds of additional app load time means millions of lost revenue. New device launches put a...
10 years of apps but over 95 percent of them are invisible to users
Wednesday, July 18, 2018 by Richard Harris
I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike.
If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...
Predict the value of the user behind each new app install with RTP
Thursday, February 22, 2018 by Richard Harris
Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...
New progressive web app framework introduced by Marfeel
Thursday, January 18, 2018 by Austin Harris
Marfeel has announced the launch of its Marfeel PWA technology, which enables publishers to benefit fully from the next big thing in the mobile ecosystem. As an early adopter of progressive web app technology, Marfeel offers such forward-looking capabilities as 0.7-second page loads for first meaningful paint, push notifications, offline access to content, and striking ...
Does your organization need the iPhone X or not
Thursday, November 30, 2017 by Craig Riegelhaupt
Do I need the new iPhone? No. But, I sure do want it.It’s interesting that with the 10-year (aluminum) anniversary of the device, Apple has gone all glass around stainless steel, doing away with the aluminum frame for its flagship product.Now that the device has been launched, organizations will undoubtedly see a quick spike in broken, lost, and stolen devices - with en...
Investing in websites instead of apps
Thursday, October 26, 2017 by Shioupyn Shen
Since the dawn of the first iPhone, Apple has been shaping the mobile narrative to suit its interests. Apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. In fact, up...
Pixalate and Beachfront bring transparency to mobile world
Wednesday, October 12, 2016 by Richard Harris
Beachfront Media has announced an extensive partnership with Pixalate Inc. to utilize existing technologies for a safer experience in the mobile world. The deal will bring better transparency to the Beachfront supply-side platform (SSP) that processes more than 50 billion mobile video ad requests each month. The partnership leverages Pixalate’s fraud detection capabilit...
Newzoo offers insight into the app market with new survey report
Wednesday, October 5, 2016 by Richard Harris
Global market intelligence firm Newzoo has announced the release of its first Global Mobile Market Report, a unique publication on the global mobile ecosystem, including global app revenues and forecasts, device brand market share, smartphone penetration, and consumer profiling.
According to the report, global app revenues will reach $44.8 billion in 2016...
Mobeewave Tells Us About the Challenges With Mobile Wallets
Monday, September 26, 2016 by Richard Harris
Mobeewave is a Montreal-based FinTech company that has developed a patented technology that will enable banks around the world to capitalize on the market for cash-in-hand transactions. Their game-changing payment acceptance platform facilitates in-person, proximity mobile payments and is available as a white label platform-as-a-service (PaaS) technology for the banking...
The Impact of BYOD on Developers
Friday, July 1, 2016 by Mitch Black
From Security Research Labs breaking into a phone within seconds on 60 Minutes earlier this year to the Apple/FBI debacle, it’s increasingly clear that enterprises have varying levels of device security protocols in place. Surprisingly, the responsibility of ensuring vital data remains secure, especially as BYOD policies and a mobile-first workforce become the norm...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
Using Virtual Mobile Infrastructure to Protect Corporate Data
Saturday, March 5, 2016 by Stuart Parkerson
We chatted with Avast Vice President Sinan Eren to talk BYOD mobile security and how the Avast VMP solution provides companies with the ability to create a virtual mobile infrastructure (VMI) that streams mobile apps to any device. Sinan is a cybersecurity expert, who has extensive knowledge in both the engineering and business aspects of security. ADM: What is the...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
The Top Emerging Trends for Mobile Programmatic Advertising
Thursday, January 28, 2016 by Stuart Parkerson
We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
Study Shows That Games Are Still Top Performers for iOS and Android Apps
Tuesday, October 20, 2015 by Richard Harris
In its Q3 2015 Mobile Benchmarks report adjust, a mobile analytics company, is reporting that that app users are typically spending 2-10 times more time in games than any other type of app. Over 10,000 apps were included in the study, which is now available publicly on the company website.Other insights from the study show that books and magazines retain more users afte...
Meeting Expectations Means Embracing Change Throughout a Project
Tuesday, August 4, 2015 by Joe Carrolo
A few years ago, a client asked if I had any advice for how to set expectations. He was part of a team that hired us to build his company’s first app. As our primary day-to-day contact for the project, he was nervous that by the end of the project, the final deliverable might not meet some of his internal stakeholders’ lofty expectations.I paused for a moment before I a...
How Ad Agencies and Advertisers Are Adjusting to Mobile
Friday, February 13, 2015 by Stuart Parkerson
I was talking with a large ad agency person the other day (off the record so no names) and they told me that the last year saw the biggest single year of identifiable movement away from traditional media (broadcast, print, etc.) to mobile. Meaning that there will be no slow down of dollars transitioning into mobile advertising.And it is interesting to me how little inte...
Phunware Launches New Initiatives for 2015 to Help Companies Engage the Complete Mobile Application Life Cycle
Tuesday, January 13, 2015 by Stuart Parkerson
If you want success in mobile, you have to have the ability to quickly adapt to the reality that is the lightning fast evolution of the mobile ecosystem. Phunware has shown a unique ability to do just that as they have grown and evolved since the company was founded in 2009. To help its customers keep pace with today’s mobile realities, Phunware has announced several ne...
App Developer Magazine Definitive Guide to the Top Mobile App Developer Conferences for 2015
Monday, January 5, 2015 by Stuart Parkerson
You would think that we would be able to stop and take a breath as we close out 2014, but noooo; I’ll be on an early Southwest flight to Las Vegas to catch the first three events of the year – ATT Developer’s Conference, AppNation and CES – all the first full week of January 2105. It’s going to be a crazy year for sure!I really haven’t even thought about my conference s...
The Enterprise Mobile Dilemma: I Don’t Know Whether to Laugh or Cry
Thursday, December 11, 2014 by Stuart Parkerson
Every once in a while it’s nice to have a good laugh and when I saw the photo shown here on Phunware's blog I had to laugh. It’s a picture from the company’s holiday party and as you can see, they definitely have a sense of humor about mobile development. There is also a grain of seriousness communicated by the image, because the mobile industry is introd...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
Boom of the healthcare apps
Thursday, December 4, 2014 by Richard Harris
If we take a look at different business verticals that go mobile, healthcare is one that you read a lot about these days. Many companies develop apps to track human body parameters or to allow virtual doctor-patient communication. There are a plethora of apps related to healthcare. But why is this booming industry among the leaders in the mobile ecosystem?
...
MEF Global Forum 2014 to Examine Mobile Economy Trends
Monday, October 27, 2014 by Richard Harris
The MEF Global Forum 2014 returns to San Francisco on 17th - 19th November 2014 at the Westin San Francisco Market Street. The event is hosted by the MEF, a trade association for companies wishing to monetize their products & services via mobile.The main conference takes place over two days as it explores mobile innovation and global trends: - Innovation Day (N...
5 Things To Consider When Monitoring Your App
Friday, October 17, 2014 by Amir Rozenberg
Mobile is explosive in nature. That being said, it has been shown more than once that across verticals, it’s very expensive to be naïve as to the expected user adoption when it comes to mobile applications. You quickly come to realize you need to understand the behavior of the application in production. Mobile monitoring is materially different from web monitoring,...
AT&T to Give Away Over $100,000 in Two Days at the AT&T Hackathon @ Super Mobility Week Code for Car and Home
Tuesday, August 26, 2014 by Richard Harris
AT&T is going to give away $100,000 during a 24-hour Hackathon as part of Super Mobility Week in Las Vegas. The Hackathon, app presentations, and judging will take place on September 6-7, and the finalist judging, awards & VIP Party will be held on September 8. There is no charge to compete, however developers are encouraged to sign up prior to the hackatho...
Medialets Launches Servo Total Attribution Attribution and Monetization Platform
Wednesday, August 20, 2014 by Richard Harris
Medialets’ Servo Total Attribution has received several updates to provide developers, publishers and advertisers a look into the value of every mobile impression in their campaigns, connecting view-throughs, click-throughs, and other media events directly to each slice of downstream conversion activity across any mobile app, mobile browser, and back again, on every mod...
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