iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
Scaling apps against competition easier with new accelerator program
Tuesday, May 28, 2019 by Christian Hargrave
Bidalgo announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps.
In today’s crowded mobile ecosystem, many app marketers find themselves up against the competition with significantly more resources with which to acquire new users. Th...
How the US Government shutdown could effect your app
Friday, January 11, 2019 by Richard Harris
The impacts of the US Government being offline are obvious to the daily operations of the National parks, security agencies, and other federally funded offices. But it doesn't stop there. Techcrunch recently reported how this shutdown (close to the longest running in history), is affecting IPO ready companies, and Karen Hao, a reporter for MIT Technology Review rece...
How to make testing apps easier using HeadSpin
Tuesday, January 8, 2019 by Richard Harris
New device launches are exciting for consumers, but a lot happens behind the scenes. New devices mean new device-OS configurations. App developers have to scramble to understand how their apps will perform under new circumstances. This cannot be taken for granted, because a few seconds of additional app load time means millions of lost revenue. New device launches put a...
10 years of apps but over 95 percent of them are invisible to users
Wednesday, July 18, 2018 by Richard Harris
I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike.
If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...
Predict the value of the user behind each new app install with RTP
Thursday, February 22, 2018 by Richard Harris
Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...
New progressive web app framework introduced by Marfeel
Thursday, January 18, 2018 by Christian Hargrave
Marfeel has announced the launch of its Marfeel PWA technology, which enables publishers to benefit fully from the next big thing in the mobile ecosystem. As an early adopter of progressive web app technology, Marfeel offers such forward-looking capabilities as 0.7-second page loads for first meaningful paint, push notifications, offline access to content, and striking ...
Does your organization need the iPhone X or not
Thursday, November 30, 2017 by Craig Riegelhaupt
Do I need the new iPhone? No. But, I sure do want it.It’s interesting that with the 10-year (aluminum) anniversary of the device, Apple has gone all glass around stainless steel, doing away with the aluminum frame for its flagship product.Now that the device has been launched, organizations will undoubtedly see a quick spike in broken, lost, and stolen devices - with en...
Pixalate and Beachfront bring transparency to mobile world
Wednesday, October 12, 2016 by Richard Harris
Beachfront Media has announced an extensive partnership with Pixalate Inc. to utilize existing technologies for a safer experience in the mobile world. The deal will bring better transparency to the Beachfront supply-side platform (SSP) that processes more than 50 billion mobile video ad requests each month. The partnership leverages Pixalate’s fraud detection capabilit...
Newzoo offers insight into the app market with new survey report
Wednesday, October 5, 2016 by Richard Harris
Global market intelligence firm Newzoo has announced the release of its first Global Mobile Market Report, a unique publication on the global mobile ecosystem, including global app revenues and forecasts, device brand market share, smartphone penetration, and consumer profiling.
According to the report, global app revenues will reach $44.8 billion in 2016...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
Using Virtual Mobile Infrastructure to Protect Corporate Data
Saturday, March 5, 2016 by Stuart Parkerson
We chatted with Avast Vice President Sinan Eren to talk BYOD mobile security and how the Avast VMP solution provides companies with the ability to create a virtual mobile infrastructure (VMI) that streams mobile apps to any device. Sinan is a cybersecurity expert, who has extensive knowledge in both the engineering and business aspects of security. ADM: What is the...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
The Top Emerging Trends for Mobile Programmatic Advertising
Thursday, January 28, 2016 by Stuart Parkerson
We recently visited with Josh Stivers, a mobile strategist for AerServ, to get his insights for mobile programmatic advertising in 2016. ADM: What are the biggest trends you expect to see in programmatic for 2016?Stivers: Video will continue to be the big story in 2016, as more consumers switch from TV and desktop to mobile and connected devices for their favorite ...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
Study Shows That Games Are Still Top Performers for iOS and Android Apps
Tuesday, October 20, 2015 by Richard Harris
In its Q3 2015 Mobile Benchmarks report adjust, a mobile analytics company, is reporting that that app users are typically spending 2-10 times more time in games than any other type of app. Over 10,000 apps were included in the study, which is now available publicly on the company website.Other insights from the study show that books and magazines retain more users afte...
Meeting Expectations Means Embracing Change Throughout a Project
Tuesday, August 4, 2015 by Joe Carrolo
A few years ago, a client asked if I had any advice for how to set expectations. He was part of a team that hired us to build his company’s first app. As our primary day-to-day contact for the project, he was nervous that by the end of the project, the final deliverable might not meet some of his internal stakeholders’ lofty expectations.I paused for a moment before I a...
How Ad Agencies and Advertisers Are Adjusting to Mobile
Friday, February 13, 2015 by Stuart Parkerson
I was talking with a large ad agency person the other day (off the record so no names) and they told me that the last year saw the biggest single year of identifiable movement away from traditional media (broadcast, print, etc.) to mobile. Meaning that there will be no slow down of dollars transitioning into mobile advertising.And it is interesting to me how little inte...
Phunware Launches New Initiatives for 2015 to Help Companies Engage the Complete Mobile Application Life Cycle
Tuesday, January 13, 2015 by Stuart Parkerson
If you want success in mobile, you have to have the ability to quickly adapt to the reality that is the lightning fast evolution of the mobile ecosystem. Phunware has shown a unique ability to do just that as they have grown and evolved since the company was founded in 2009. To help its customers keep pace with today’s mobile realities, Phunware has announced several ne...
App Developer Magazine Definitive Guide to the Top Mobile App Developer Conferences for 2015
Monday, January 5, 2015 by Stuart Parkerson
You would think that we would be able to stop and take a breath as we close out 2014, but noooo; I’ll be on an early Southwest flight to Las Vegas to catch the first three events of the year – ATT Developer’s Conference, AppNation and CES – all the first full week of January 2105. It’s going to be a crazy year for sure!I really haven’t even thought about my conference s...
The Enterprise Mobile Dilemma: I Don’t Know Whether to Laugh or Cry
Thursday, December 11, 2014 by Stuart Parkerson
Every once in a while it’s nice to have a good laugh and when I saw the photo shown here on Phunware's blog I had to laugh. It’s a picture from the company’s holiday party and as you can see, they definitely have a sense of humor about mobile development. There is also a grain of seriousness communicated by the image, because the mobile industry is introd...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
Boom of the healthcare apps
Thursday, December 4, 2014 by Richard Harris
If we take a look at different business verticals that go mobile, healthcare is one that you read a lot about these days. Many companies develop apps to track human body parameters or to allow virtual doctor-patient communication. There are a plethora of apps related to healthcare. But why is this booming industry among the leaders in the mobile ecosystem?
...
MEF Global Forum 2014 to Examine Mobile Economy Trends
Monday, October 27, 2014 by Richard Harris
The MEF Global Forum 2014 returns to San Francisco on 17th - 19th November 2014 at the Westin San Francisco Market Street. The event is hosted by the MEF, a trade association for companies wishing to monetize their products & services via mobile.The main conference takes place over two days as it explores mobile innovation and global trends: - Innovation Day (N...
5 Things To Consider When Monitoring Your App
Friday, October 17, 2014 by Amir Rozenberg
Mobile is explosive in nature. That being said, it has been shown more than once that across verticals, it’s very expensive to be naïve as to the expected user adoption when it comes to mobile applications. You quickly come to realize you need to understand the behavior of the application in production. Mobile monitoring is materially different from web monitoring,...
AT&T to Give Away Over $100,000 in Two Days at the AT&T Hackathon @ Super Mobility Week Code for Car and Home
Tuesday, August 26, 2014 by Richard Harris
AT&T is going to give away $100,000 during a 24-hour Hackathon as part of Super Mobility Week in Las Vegas. The Hackathon, app presentations, and judging will take place on September 6-7, and the finalist judging, awards & VIP Party will be held on September 8. There is no charge to compete, however developers are encouraged to sign up prior to the hackatho...
Medialets Launches Servo Total Attribution Attribution and Monetization Platform
Wednesday, August 20, 2014 by Richard Harris
Medialets’ Servo Total Attribution has received several updates to provide developers, publishers and advertisers a look into the value of every mobile impression in their campaigns, connecting view-throughs, click-throughs, and other media events directly to each slice of downstream conversion activity across any mobile app, mobile browser, and back again, on every mod...
User Acquisition Cost are Escalating and Mobile Developers are Getting Squeezed Out: What to do to Fight Back
Thursday, August 14, 2014 by Stuart Parkerson
As a mobile app developer it’s a good news/bad news situation. The good news is that advertising dollars are going to be flowing into mobile in ever increasing numbers and if you’re showing ads in your apps, you are probably going to see increased revenue.The bad news is, if you want to increase your user base then you are going to have to pay higher prices. You ne...
Yahoo Snaps Up Flurry’s Mobile App Ad Analytics and Monetization Platform
Wednesday, July 23, 2014 by Richard Harris
If you can’t beat them, buy them. And that’s what Yahoo has done by purchasing Flurry, which offers a mobile app analytics and ad network. The deal may strengthen Yahoo’s mobile presence, which it needs. While as much as half of Yahoo’s audience accesses the companies offerings on smart phones and tablets, the company has not made significant inroads in monetizing ...
App Performance Issues Could Be Killing Your Potential
Friday, March 28, 2014 by Stuart Parkerson
If your app is floundering, do you know why? Performance issues may be the key.Perhaps you should ask yourself, how does my app perform compared to other apps in my industry? What kind of uptime or crash rates should I expect on iOS or on Android? If I enter a new geographic market, what impact will it have on my app’s responsiveness? What latencies or error rates shoul...
Microsoft Office Comes To The Apple iPad
Thursday, March 27, 2014 by Richard Harris
It was bound to happen at some point, Microsoft has launched a first wave of Office products for the iPad that will go live sometime around 11AM PST. Word, Excel, and Powerpoint are the apps coming to the app store and are bound to be immediate favorites, especially for anyone in the Enterprise used to crafting documents and presentations with the tools.Could ...
Khronos Releases OpenGL ES 3.1 Specification
Monday, March 17, 2014 by Stuart Parkerson
The Khronos Group has announced the release of the OpenGL ES 3.1 specification, bringing new functionality to its royalty-free 3D graphics API that is used on nearly all of the world’s mobile devices. OpenGL ES 3.1 provides access to state-of-the-art graphics processing unit (GPU) functionality with portability across mobile and embedded operating systems and ...
Android Market Too Big to Ignore so Nokia Debuts Nokia X Android Platform
Tuesday, February 25, 2014 by Stuart Parkerson
Microsoft might own Nokia, but Android rules for mobile apps (sorry Apple) and thus Nokia has debuted new smartphones running the Nokia X software platform based on the Android Open Source Project.Nokia’s recent announcement included a number of new details, which made it somewhat confusing unless you paid close attention, which we did. The Android OS is obvio...
Appurify Launches Appurify Mobile Platform (AMP) – the First Ever Solution to Optimize Both Quality and Performance of Mobile Apps and Websites
Tuesday, February 4, 2014 by Richard Harris
AMP
Allows Developers to Test the Quality and Performance of Mobile Apps and
Websites Pre-Release, On Any Platform and Device, At ScaleAppurify, offering a unique approach to mobile performance optimization today
announces the Appurify Mobile Platform (AMP). Appurify is the first solution of
its kind that allows developers to immedi...
Get Downloads For Your Apps Through Television Using ActivateTV
Saturday, February 1, 2014 by Richard Harris
Motility Ads Launches ActivateTV, Connecting Marketers and Consumers Through the Screens that Matter MostDirect download technology drives user acquisition with global reach, efficiency and attributionMotility Ads, the all-in-one solution for creating a complete and engaging mobile ad experience, today announced ActivateTV, a new turnkey advertising solution that harnes...
