How Google is sharing a bigger piece of the subscription pie
Tuesday, November 28, 2017 by Alexian Chiavegato
In the past, some publishers expressed unease around the dynamics of their relationship with Google. Those publishers were concerned that in their partnership, Google’s dominant position meant that publishers were unfairly losing out on valuable ad revenue. But those attitudes might change soon: Google has announced new plans to launch a subscription partnership with pu...
PacketZoom launches Mobile IQ performance analytics for free
Tuesday, September 12, 2017 by Christian Hargrave
PacketZoom, the company re-defining mobile application performance via in-app mobile networking technology, today announced the launch of Mobile IQ, a free mobile analytics tool that enables app developers to analyze, troubleshoot and control app performance in real-time. Integrated with Mobile ExpresslaneTM as part of the PacketZoom platform, Mobile IQ makes PacketZoom...
Mobile SDKs: What they really do to your mobile app
Friday, August 18, 2017 by Rohith Ramesh
Mobile SDKs; love them or hate them, they're here to stay. They provide our apps with all sorts of functionality that would be incredibly time consuming to build, and they give us another means to monetize our apps. Third party SDKs are in fact, quite popular. According to a study done by SafeDK, on average each Android app uses nearly 18 third party SDKs. That number i...
Where is app speed the fastest Surprisingly, not in the US
Friday, July 28, 2017 by Richard Harris
Countries with faster mobile app speed than the US include Russia, Mexico, Brazil, Australia, Taiwan, France, Germany, Canada and several more. That’s according to the PacketZoom Q2 Mobile Observatory and Benchmark Report, which measures app speed, disconnections, and other performance variables worldwide. In May, Akamai reported on global internet speeds, but PacketZoo...
PacketZoom ranks news and media apps for their speed
Tuesday, July 4, 2017 by Richard Harris
Studies have shown that a majority of consumers expect app content to download in 4 seconds or less. But PacketZoom’s new data shows that most of the major news apps take much longer than 4 seconds to download the app’s homescreen. Only BBC News and Top Buzz came in under 4 seconds, while NYT, USA Today, WSJ, TechCrunch and others were much slower. That’s a huge failing...
Mobile data speeds and understanding TCP
Friday, June 23, 2017 by Aaveg Mittal
Mobile networks, like most others, rely on transmission control protocol (TCP) for data transfer. But this decision often produces poor results. TCP is a protocol meant for stable networks - and all too often, mobile is anything but stable, with unreliable and often bottlenecked connections that conflict with TCP methodologies like slow starts on transfers.But while TCP...
