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Developer news items we found relating to mobile app user engagement
Mavin says that social media is an untapped user engagement tool
Friday, May 26, 2017 by Richard Harris
In the race to engage and retain consumers, the app industry continues to lag behind social media, where trending topics and memes continue to win mind share for brands. Today, that changes with the launch of Mavin Motion, the only end-to-end platform enabling apps to capitalize on events and trends as they happen to better engage their audiences over the long-term. Alo...
The Synergistic Approach to Mobile App User Engagement: The Sum of Your Data is Greater Than Its Parts
Monday, October 20, 2014 by Stuart Parkerson
Here’s a quick quiz: Guess what these eight things have in common: Users, Session Length, Session Interval, Time in App, Acquisitions, Screen Flow, Retention, Lifetime Value.If you’re an app developer doing any kind of analytics for your app, it wasn’t hard to figure out that these are metrics that you should be tracking for your mobile app users. However, have you thou...
The October 2014 Issue of App Developer Magazine Has Arrived!
Wednesday, October 8, 2014 by Richard Harris
Ladies and Gents we present the October issue of ADM! While there is no way we can tell you everything inside in just a few words, what you need to know is that if you don't read it, you could be missing out on opportunities mentioned in any one of the featured articles included in this issue!
The Need for an App Rating Appscore Standar...
Conversation Rate Optimization (CRO) and How It Contributes to Mobile App User Engagement
Sunday, September 21, 2014 by Sriram (a) Ram
What is CRO and why does a company needs to focus on it?Conversion is making your visitors perform an action which you want them to perform. Depending upon your purpose, the action can be anything, an online purchase, subscription, user enrollment, a download or just spending more time in your app.Monitoring the conversion figure, analyzing it and optimizing it to achie...
8 Critical Analytic Metrics for Measuring Mobile App User Engagement
Monday, June 9, 2014 by Stuart Parkerson
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for trackin...