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Developer news items we found relating to mobile ad exchange
StartApp Adds New Programmatic Video Exchange
Thursday, December 24, 2015 by Stuart Parkerson
StartApp has added a new programmatic video exchange as part of a new partnership with Inneractive, a mobile ad exchange that specializes in native and video ads.With this new functionality, StartApp will utilize Inneractive’s mobile video technologies, such as low-latency real time auctions, video transcoding and granular reporting. StartApp’s video inventory is now av...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
Demystifying the Buying and Selling of Mobile Ads
Saturday, September 6, 2014 by Dale Carr
Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business. Here’s a simple overview of the benefits of each typ...
Opera Mediaworks Reaches One Year Anniversary
Monday, March 3, 2014 by Richard Harris
Demonstrating how dynamic the mobile industry truly is, in
one short year Opera Mediaworks has become one of the world’s larges mobile
advertising platforms. A fully-owned subsidiary of Opera Software, Opera
Mediaworks has reached a number of milestones has reached in the last year.
Opera Mediaworks revenues increased 134% from Q1 to Q4 2013...
Airpush and OpenX Launches AirX, a New Private Mobile Ad Exchange
Monday, February 10, 2014 by Stuart Parkerson
Airpush and OpenX have announced a partnership to launch AirX, a new private mobile ad exchange. AirX combines OpenX’s global, Real-Time Bidding (RTB) exchange with Airpush’s ad network of more than 120,000 active Android apps. The new partnership creates one of the largest pools of mobile apps that can be accessed programmatically.With the combination of Airpush’s scal...