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Developer news items we found relating to marketing platforms

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Airship-has-acquired-Apptimize

Airship has acquired Apptimize


Tuesday, August 27, 2019 by

Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables businesses to send messages at the time and place that customers will be most responsive —  whether on SMS, push notification, email, mo...


The-best-places-to-market-your-app-listed-in-new-report-from-AppsFlyer

The best places to market your app listed in new report from AppsFlyer


Monday, March 25, 2019 by

AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google. Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...


Pyze-is-leveling-the-playing-field-so-mobile-and-web-app-publishers-can-compete

Pyze is leveling the playing field so mobile and web app publishers can compete


Thursday, December 15, 2016 by

While mobile channels constituted over $1 billion in 2016 Black Friday retail sales and web channels over double this amount in revenue, one company looks to aide users in harnessing that market potential in a whole new way.Pyze is an intelligence and marketing platform that enables mobile and web app publishers the ability to organically grow users by automating and pe...


Trifecta-Events-Coming-to-Santa-Clara-Convention-Center-in-September

Trifecta Events Coming to Santa Clara Convention Center in September


Wednesday, September 9, 2015 by

The Santa Clara Convention Center will be a busy place on September 28 – 30 as it hosts three conferences in one - API World, Integrate 2015 and DataWeek. In addition to activities surrounding each event’s focus, there will also be an expo hall, hiring mixers and a hackathon.DataWeekThe DataWeek 2015 Conference and Festival focuses on data skills including Data Science,...


Fiksu-Launches-New-App-Marketing-Platform

Fiksu Launches New App Marketing Platform


Sunday, February 22, 2015 by

Fiksu kicked off February with an update of its corporate brand including a new website, logo and two new app marketing platforms. The two new products are:-Fiksu Aware: Targets precise mobile audiences to drive brand awareness and consideration.- Fiksu Response: Drives mobile leads, registrations, and sales from targeted audiences.The company has also re...


App-Marketing,-Stop-Throwing-Your-Money-at-the-Problem

App Marketing, Stop Throwing Your Money at the Problem


Monday, March 3, 2014 by

The value of marketing for app developers is undeniable. So why do so many app developers find it tough to get on board the marketing train early? It’s natural for the development process to take precedence, but as competition between apps is strikingly high (Gartner says that 102 billion apps were downloaded globally in 2013), developers should be fighting harder a...