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Developer news items we found relating to marfeel

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Push-notification-value-increases-with-intensity

Push notification value increases with intensity


Monday, March 4, 2019 by

Marfeel has released the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate push notification strategies for customers using Marfeel’s au...


WordPress-MarfeelPress-plugin-gives-power-to-the-publisher

WordPress MarfeelPress plugin gives power to the publisher


Thursday, November 29, 2018 by

Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...


Move-data-between-the-cloud-and-edge-with-Couchbase-Mobile-2.0

Move data between the cloud and edge with Couchbase Mobile 2.0


Wednesday, April 18, 2018 by

Couchbase, Inc. has announced the latest advancement in mobile data management with Couchbase Mobile 2.0. The latest release offers enterprise developers SQL queries, Full-Text Search, synchronization, and end-to-end security among other features to easily mobilize business applications to create better customer experiences and a more effective workforce. Companies acro...


Mobile-ad-standards-and-their-impact-on-advertising

Mobile ad standards and their impact on advertising


Tuesday, March 20, 2018 by

Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...


Progressive-web-apps-vs-native-apps:-Showdown-in-2018

Progressive web apps vs native apps: Showdown in 2018


Thursday, March 1, 2018 by

Apps have become an integral part of any brand's digital marketing efforts. You'd be hard-pressed to find a company that hasn't, at the very least, thought about developing an app. It would be even more difficult to find a company willing to deny the tremendous impact that an app can have on a brand's engagement and customer experience.   Given th...


CSHTML5-released-to-build-HTML5-Apps-with-C-Sharp

CSHTML5 released to build HTML5 Apps with C-Sharp


Tuesday, February 27, 2018 by

C#/XAML for HTML5 just entered the last stage of development before its 1.0 milestone. Known as CSHTML5, this Visual Studio extension will be released by Userware on Feb 26 as a Release Candidate, providing developers with a new way to develop web apps.Developers are now able to use C# and XAML to write apps that run in the browser. Absolutely no knowledge of HTML5 or J...


New-serverless-CMS-solution-wants-to-take-on-Wordpress

New serverless CMS solution wants to take on Wordpress


Thursday, February 22, 2018 by

Scrivito has announced general availability of their serverless CMS solution, built with ReactJS. Built for digital agencies and medium- to large-sized businesses, the Scrivito looks to help web editors and developers to build, edit and manage all of their different projects.The Web CMS status quo is comprised of aging, unsecure, difficult-to-use and maintenance-heavy o...


New-progressive-web-app-framework-introduced-by-Marfeel

New progressive web app framework introduced by Marfeel


Thursday, January 18, 2018 by

Marfeel has announced the launch of its Marfeel PWA technology, which enables publishers to benefit fully from the next big thing in the mobile ecosystem. As an early adopter of progressive web app technology, Marfeel offers such forward-looking capabilities as 0.7-second page loads for first meaningful paint, push notifications, offline access to content, and striking ...


How-iOS-11-will-hurt-developer-revenue

How iOS 11 will hurt developer revenue


Tuesday, October 10, 2017 by

With the new release of iOS 11, Apple has made a profound change to its Safari browser that is likely to affect users, advertisers, and, most dramatically, publishers. What’s at stake is a previously dependable source of revenue for content providers: third-party cookies. Browsers generate cookies for each URL a user visits, which, until now, could be spun off into thir...