Push notification value increases with intensity
Monday, March 4, 2019 by Richard Harris
Marfeel has released the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent.
The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate push notification strategies for customers using Marfeel’s au...
Serverless computing with StackPath's EdgeEngine
Friday, December 21, 2018 by Christian Hargrave
StackPath, a company that provides secure edge services, has released StackPath EdgeEngine, a simple yet powerful serverless computing service that lets developers run code at the cloud’s edge without a server, virtual machine, or container.
StackPath EdgeEngine is built on the Chrome V8 JavaScript engine and lets StackPath customers simply compose or paste scr...
Header bidding is fake news according to app advertising expert
Wednesday, December 19, 2018 by Richard Harris
Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...
WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Christian Hargrave
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
Move data between the cloud and edge with Couchbase Mobile 2.0
Wednesday, April 18, 2018 by Christian Hargrave
Couchbase, Inc. has announced the latest advancement in mobile data management with Couchbase Mobile 2.0. The latest release offers enterprise developers SQL queries, Full-Text Search, synchronization, and end-to-end security among other features to easily mobilize business applications to create better customer experiences and a more effective workforce. Companies acro...
Mobile ad standards and their impact on advertising
Tuesday, March 20, 2018 by Richard Harris
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...
Progressive web apps vs native apps: Showdown in 2018
Thursday, March 1, 2018 by Andrew Gazdecki
Apps have become an integral part of any brand's digital marketing efforts. You'd be hard-pressed to find a company that hasn't, at the very least, thought about developing an app. It would be even more difficult to find a company willing to deny the tremendous impact that an app can have on a brand's engagement and customer experience.
Given th...
CSHTML5 released to build HTML5 Apps with CSharp
Tuesday, February 27, 2018 by Christian Hargrave
C#/XAML for HTML5 just entered the last stage of development before its 1.0 milestone. Known as CSHTML5, this Visual Studio extension will be released by Userware on Feb 26 as a Release Candidate, providing developers with a new way to develop web apps.Developers are now able to use C# and XAML to write apps that run in the browser. Absolutely no knowledge of HTML5 or J...
New serverless CMS solution wants to take on Wordpress
Thursday, February 22, 2018 by Richard Harris
Scrivito has announced general availability of their serverless CMS solution, built with ReactJS. Built for digital agencies and medium- to large-sized businesses, the Scrivito looks to help web editors and developers to build, edit and manage all of their different projects.The Web CMS status quo is comprised of aging, unsecure, difficult-to-use and maintenance-heavy o...
New progressive web app framework introduced by Marfeel
Thursday, January 18, 2018 by Christian Hargrave
Marfeel has announced the launch of its Marfeel PWA technology, which enables publishers to benefit fully from the next big thing in the mobile ecosystem. As an early adopter of progressive web app technology, Marfeel offers such forward-looking capabilities as 0.7-second page loads for first meaningful paint, push notifications, offline access to content, and striking ...
How iOS 11 will hurt developer revenue
Tuesday, October 10, 2017 by Richard Harris
With the new release of iOS 11, Apple has made a profound change to its Safari browser that is likely to affect users, advertisers, and, most dramatically, publishers. What’s at stake is a previously dependable source of revenue for content providers: third-party cookies. Browsers generate cookies for each URL a user visits, which, until now, could be spun off into thir...
