Anticipatory design faces challenges in business implementation
Thursday, November 14, 2024 by Russ Scritchfield
In the rapidly evolving digital landscape, anticipatory design is emerging as a game-changer. This innovative approach, driven by Artificial Intelligence (AI), Machine Learning (ML), and Big Data (BD), aims to enhance user experience by predicting and addressing needs before they are even articulated. However, despite its promising potential, many businesses are grappli...
Dynamic 3D visuals are transforming brand identity
Monday, November 11, 2024 by Brittany Hainzinger
In the ever-evolving world of branding, companies are increasingly turning to innovative technologies to redefine their brand identity. One such company, QuestOne, has successfully reimagined its brand through the use of dynamic 3D visuals. The centerpiece of this transformation is the "Hydrogen Circle," a bold, modular 3D visual that embodies their vision for...
App Marketing report released by AppsFlyer
Wednesday, July 24, 2024 by Richard Harris
AppsFlyer has released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable insights into how the industry is evolving and which trends brands should harness to drive key metrics in the upcoming peak shopping season, from app downloads to purchases.
The State of ...
GPU market value to surpass 274 billion
Tuesday, June 11, 2024 by Brittany Hainzinger
The increasing utilization of graphic applications in PCs and mobile devices is substantially raising the market value of GPUs. According to Stocklytics.com, the GPU market value will surpass 274 billion by 2029, representing a 33.2 % CAGR from 2024. Currently, the GPU market is worth over $65 billion, up from $43 billion in 2023, underscoring the immense growth potenti...
Google smartphones are facing huge loyalty issues says Statista
Monday, June 3, 2024 by Richard Harris
Despite its maximum efforts to take some of the market share from Apple's and Samsung's hands, Google remains a niche player in the smartphone market. Although the tech giant aims to win more new users with its latest model, Pixel 8a, and its AI-driven software, it seems that Google`s even bigger concern is how to hold onto the old users, as more and more of the...
Verizon API portal brings 5G network to developers
Monday, February 19, 2024 by Richard Harris
Verizon network Application Programming Interfaces (APIs), which enable the developer community to access network services and capabilities, will be accessible to developers globally through various API aggregators, hyperscalers, and through Verizon’s own API portal. The incorporation of Verizon network services available through APIs into applications allow enter...
Programmable video APIs aiding developers from Vonage
Wednesday, January 31, 2024 by Richard Harris
Savinay Berry, EVP Product and Engineering at Vonage, explains how Vonage's programmable video APIs are aiding developers to drive positive CX brand experiences, how to overcome the challenges developers face when tasked with implementing video, how you can leverage APIs to eliminate heavy lifting and manage the data for you, how they implemented flexible ...
AIGC marketing will increase in 2024 says Mobvista
Thursday, December 7, 2023 by Richard Harris
Embrace technological change: the great popularity of AIGC in recent years has brought great influence and change to the marketing industry. The application of AIGC can improve the efficiency, degree of personalization, and creativity enhancement of enterprise marketing. Utilizing these advanced technologies, companies can better meet customer needs and improve market c...
Piracy for streaming admitted by 44 percent of Asian consumers
Monday, October 23, 2023 by Brittany Hainzinger
Faced with a cost-of-living crunch, half of Asian consumers (59%) say they can no longer afford all of their subscription services. As a result, 44% now access content via illegal piracy sites. That’s according to a new Bango study, exploring subscription trends and the rise of Super Bundling in Asia.
Bango’s study incorporates data from over 6,000 consum...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
Web3 Accelerator Program from Cronos Labs
Friday, May 26, 2023 by Freeman Lightner
Cronos Labs, a blockchain startup accelerator focusing on decentralized finance, blockchain games, and the development of the Cronos ecosystem, has announced the second cohort of the flagship US$100M-backed Cronos Accelerator Program. First launched in June 2022, the program targets early-stage crypto projects and provides them with mentorship and funding opportunities ...
Financial and operational planning have a love hate relationship
Thursday, May 11, 2023 by Stephen Dombroski
For many business organizations, internal departments working independently of one another is the norm. This norm creates siloed day-to-day functions and rigid disconnects in processes. This is especially true when it comes to sales and operations planning (S&OP). Low-maturity organizations allow budgets to dictate operational planning, and medium-maturity organizat...
Remote work is opening the door for global outsourcing
Monday, January 16, 2023 by Brittany Hainzinger
Daniel Todd from Influence Mobile shares his 2023 predictions including how remote work is opening the door for global outsourcing, what the benefits of global outsourcing include, why brand loyalty will decline with the increased popularity of reward apps, how their flagship app Rewarded Play, allows users to earn 20 percent back on average, and much more.
...
Why app modernization projects fail
Wednesday, August 10, 2022 by Richard Harris
Rafalin, the CEO, Chairman, and Co-Founder at vFunction, discusses the data results from the new vFunction survey that analyzed why app modernization projects fail from developers' and architects' points of view. Rafalin also goes over the major trends that you should prioritize when modernizing an application, the key elements of successful modernization a...
Search 3 NFT search engine lands
Thursday, June 9, 2022 by Freeman Lightner
HUMBL, Inc. has announced the launch of Search 3, a new cross-chain search engine designed to help users explore Web 3, a decentralized version of the world wide web, built on blockchain.
"The common complaints about Web 3 are that it is hard to find and the consumer tools are too complex. With Search 3, we have provided a simplified front door to Web 3, along w...
Marketing and tech trends in 2022
Wednesday, January 5, 2022 by Freeman Lightner
Assaf Baciu, Chief Operating Officer, and Lisa Spira, Head of Content Intelligence, from Persado talk about marketing/tech trends and predictions for 2022.
Assaf Baciu, Co-Founder and Chief Operating Officer says:
Changing privacy laws will accelerate marketing innovation and out-of-the-box thinking:
The proliferation of privacy laws is thrusting brands into un...
DeFi and NFT art gallery launches
Tuesday, December 14, 2021 by Freeman Lightner
Unifty is marrying DeFi and NFTs with the launch of The Gallery, an innovative exhibition space inspired by the platform’s desire to improve upon the traditional gallery-creator relationship. The Gallery’s unique approach to the NFT marketplace means that all participants, including creators, collectors, curators, and fans, are rewarded for engaging on the p...
Exclusive NFT issued from AMC Theatres and Wax
Thursday, December 9, 2021 by Richard Harris
AMC Theatres has announced that after the favorable public response to a movie-themed NFT offered a week ago exclusively to AMC ticket buyers, AMC will now offer a second NFT to all AMC Investor Connect members, to be delivered by the Worldwide Asset eXchange (WAX). The movie-themed NFT was the first-ever NFT issued in significant quantity by a theatrical exhibitor, and...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
App Tracking Transparency causes a shift in ad spending
Monday, November 8, 2021 by Jude O’Connor
The launch of Apple's App Tracking Transparency tool has led to two-thirds of consumers opting out of app tracking. In response, the amount advertisers spend on iOS dropped by around a third, while simultaneously increasing by around 10% on Android. When it comes to User Acquisition, recent data from PubMatic shows that the share of mobile app ad spend on Andro...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
The future of AI in 2021
Wednesday, January 20, 2021 by Brittany Hainzinger
Greg Rice, Lead Software Engineer, Cognizant Softvision
“Death, Taxes and our reliance on Comma Separated Values will continue to be pervasive in the lives of software product engineers everywhere. While some have feared that CSV’s will be phased out, with many people wanting different formats considering their remote work status, we can all rest easy. CS...
Low code platforms evolve beyond application development
Wednesday, January 20, 2021 by Freeman Lightner
Edge computing, which pushes "computational" work as close as possible to the point of data collection, will attain critical mass in 2021. Already, more than 50% of new enterprise IT infrastructure will adopt edge computing as an alternative to massively centralized data centers, for proprietary data or in situations (such as transportation or defense) that ne...
Error monitoring to drive code ownership in 2021 says Bugsnag
Thursday, January 7, 2021 by Freeman Lightner
The extreme reliance on all things digital as a result of COVID-19 makes application health a key area of focus in 2021. COVID-19 has accelerated the need for a mobile-first strategy, and enterprises are prioritizing the health of their mobile applications to meet customer expectations.
To do so, they are leveraging stability management tools that enable organization...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Neo4j the graph database
Tuesday, January 14, 2020 by Richard Harris
ADM: What is Neo4j?
Hunger: Neo4j is an open-source, native graph database that provides an ACID-compliant transactional backend for your applications. Initial development began in 2003, but it has been publicly available since 2007. Neo4j is referred to as a native graph database because it efficiently implements the property graph model down to the storage level. T...
Testing solution to make AI more human launches from Applause
Monday, January 13, 2020 by Brittany Hainzinger
Artificial intelligence (AI) is quickly reaching the mainstream. Once the stuff of science fiction, AI is now used to automate many mundane tasks to make our lives easier. And from a business perspective, AI helps brands personalize digital experiences, save money, and improve customer satisfaction and loyalty.
While the excitement around AI is substantial, one area ...
Measuring the impact of development campaigns
Tuesday, December 17, 2019 by Austin Harris
Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns.
Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...
AI powered news app Audibrow launches
Thursday, December 12, 2019 by Freeman Lightner
Do you have the time to sit and read the news for 2 hours? Is it okay to miss the news that's important to you?... We didn't think so.
Audibrow's free news app is the first AI-powered news app that reads aloud news & educational content with human-like speech. When you don't have time to read, simply listen to the sam...
Global study on disconnected consumer experiences
Wednesday, October 16, 2019 by Freeman Lightner
MuleSoft has released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organizations. As a result of this continued frustration, consumers are more willing than ever to seek out new service providers that can deliver connected, personalized experiences. Based on the findings from the Customer Experience and the...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Get hired through Job.com and receive a reward bonus from NeoCurrency
Thursday, June 27, 2019 by Brittany Hainzinger
AI-powered recruitment platform, Job.com, announced a new partnership with digital rewards provider NeoCurrency and Visa.
In this initiative, new hires, who apply for and receive a new position through Job.com, will be sent a Job.com Visa Prepaid Reward Card*. These cards, generated and delivered by NeoCurrency, will empower each new hire with a 5% reward after 90 da...
Cloudnative applications get help from TIBCO updates
Friday, June 21, 2019 by Richard Harris
TIBCO Software Inc. announced new and enhanced capabilities for TIBCO Cloud Integration, TIBCO Cloud Mashery, and TIBCO Cloud Events offerings, harnessing the full power of the latest cloud-native and open source technologies. These capabilities directly address critical challenges faced by developers when working with cloud-native applications and enable orga...
Watson Ads Builder announced from IBM
Wednesday, June 12, 2019 by Richard Harris
IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property.
Watson Ads Builder is designed to enable agencies and developers to ingest a...
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