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Mobile marketing 2019 landscape unmasked via Adjust Benchmarks

Tuesday, September 10, 2019 by Richard Harris

Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...

Apps with subscriptions should read this report about pricing

Thursday, August 17, 2017 by Richard Harris

Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...

The ABBYY realtime recognition SDK for mobile app support

Wednesday, April 26, 2017 by Richard Harris

In a consumer driven markets, it is all about customer experience. Brands and developers who can deliver a consistently smooth and enjoyable CX have a greater chance to get ahead of the competition. That is why streamlining the input of information is so important - it makes the user’s life easier and your app’s performance - better. Bruce Orcutt, the vice president of ...

Localytics App Stickiness Index Shows Q4 2013 and Q1 2014 Were Volatile Quarters in Opposing Directions

Friday, July 11, 2014 by Richard Harris

Localytics has published its Q1 App Stickiness Index which measures how well apps are tackling the challenges of engagement and avoiding churn, in aggregate. The App Stickiness Index is a composite of two key app metrics: Power Users and Loyal Users.Power Users are the percentage of an app's users who have 10 plus sessions in a month, i.e. how many highly enga...

App Marketing Trends That Will Be Big in 2014

Monday, March 3, 2014 by Artyom Dogtiev

It’s a brand new year and the perfect time to take a look at the marketing techniques which will be making waves in the mobile communications world in 2014. So let’s take a look at several trends that those in the know believe will impact the mobile apps market this year. Some of these trends are based on trends from 2013 which have continued into the New Y...