long term value

long term value news search results

Developer news items we found relating to long term value

9 results
Measuring-the-impact-of-development-campaigns

Measuring the impact of development campaigns


Tuesday, December 17, 2019 by

Keywee has announced the launch of Loyalty Score, a new feature that measures the true efficacy and impact of publisher audience development campaigns. Keywee developed Loyalty Score to measure users’ return visits and the number of pages viewed over a given time frame, scoring those visits relative to the performance of other publisher campaigns. Scoring paid ...


Big-news-for-the-low-code-market-as-OutSystems-scores-$360M

Big news for the low code market as OutSystems scores $360M


Tuesday, June 5, 2018 by

OutSystems low-code platform just landed $360 million in an investment round from KKR and Goldman Sachs to be used to accelerate business expansion and for R&D in new advancements in software automation.Companies such as Toyota, Logitech, Deloitte, Ricoh, Schneider Electric, and GM Financial use the OutSystems low-code platform to rapidly develop custom applications...


Why-apps-with-subscription-models-are-taking-over

Why apps with subscription models are taking over


Monday, July 24, 2017 by

Anybody with a passing acquaintance with the app store, whether on iOS or Android, is fully aware of the vast quantities of apps crammed into every (digital) nook and crevice, with more being released each passing day. For Apple and Google, this competition is great - the more apps there are, the more money they make. But for app developers, more competition means that ...


7-hurdles-in-IoT-mobile-app-development

7 hurdles in IoT mobile app development


Thursday, November 3, 2016 by

For manufacturers interested in developing connected products for the Internet of Things (IoT), mobile app development represents entirely new and unknown territory. And even experienced mobile app developers find that the IoT poses all kinds of new challenges.Before embarking on any connected-product project, it’s crucial to understand why IoT mobile apps are different...


New-deltaDNA-GO-Mobile-Game-Analytics-Platform-Leverages-HP-Vertica-Big-Data-Mining

New deltaDNA GO Mobile Game Analytics Platform Leverages HP Vertica Big Data Mining


Wednesday, March 25, 2015 by

UK based deltaDNA has released a new mobile game analytics product that leverages HP Vertica’s data mining capabilities to help developers better understand player behaviors and identify insights to personalize games with a goal of improving player engagement and driving long term value.deltaDNA GO helps free-to-play games by using advanced data mining and predictive mo...


The-Long-and-Winding-(Mobile-Media-Buying)-Road

The Long and Winding (Mobile Media Buying) Road


Thursday, November 13, 2014 by

App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...


Help-Your-Game-Players-Learn-to-Succeed-with-On-the-Job-Training

Help Your Game Players Learn to Succeed with On the Job Training


Wednesday, June 11, 2014 by

Pay your players, or they will quit their jobs! It’s an interesting way of looking at how to keep gamers engaged and maximizing the long term value of each player.Niklas Herriger of Gondola proposes that developers take an approach that considers players as employees who play a game as their job. It’s an innovative way of approaching game monetization.In a recent blog&n...


Revenue,-Sure-Its-Important-But-Calculating-Lifetime-Values-(LTV)-is-Key-for-Game-Developers

Revenue, Sure Its Important But Calculating Lifetime Values (LTV) is Key for Game Developers


Monday, May 19, 2014 by

What is the “total revenue trap”? It’s when game developers look at the total revenue of a game for a specific time period – day, week, month, etc. and thinks that’s the ultimate measure of a successful monetization strategy.But as Niklas Herriger points out in his article, “Why calculating Lifetime Values (LTV) is Key for Game Developers,” total revenue tells an i...


Lifetime-Value-:-Why-Planning-is-More-Important-Than-Timing-When-Marketing-Your-App

Lifetime Value : Why Planning is More Important Than Timing When Marketing Your App


Thursday, October 31, 2013 by

You did everything you thought you should to promote your app. You built a pre-launch website, collected email addresses of enthusiastic fans, filmed a killer explainer video, tweeted, posted and talked up your app on the most active forums and blogs. All of your efforts are paying off and downloads are brisk but what happens when the tide turns and interest in your app...