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Developer news items we found relating to location marketing
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Phunware Publishes New Ebook on Location Based Marketing
Saturday, May 21, 2016 by Stuart Parkerson
Phunware has published a new eBook which offers an overview of how location based technologies such as iBeacons can help app publishers understand and predict consumer context and behavior. The publication also provides an introduction into with primary location marketing tactics and ways to unlock personalization.The eBook covers the following: - Location Marketin...
Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions
Wednesday, October 28, 2015 by Stuart Parkerson
Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...
Phunware Continues Growth with the Acquisition of the Odyssey Mobile Interaction Advertising Platform
Friday, December 19, 2014 by Richard Harris
Austin, Texas based Phunware has announced that it has acquired London and Singapore based Odyssey Mobile Interaction. The acquisition brings together Phunware’s Multiscreen as a Service (MaaS), a fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide with Odyssey Mobile’s app monetization ...
New URX App Search API Helps Mobile Developers Use Deep Links to Predict What’s Next for Users
Monday, August 25, 2014 by Richard Harris
URX has announced a new beta App Search API which enables developers to find and link users directly to relevant actions inside other apps. With the API, developers can use deep links to help users with what’s next as they use their devices.For example, say you are reading this article on your ADM mobile app (shameless plug, we know!) If we had integrated the URX App Se...
MobPartner’s New MobRetail Tracking Platform Utilizes Beacon Technology to Measure App Engagement
Thursday, April 24, 2014 by Richard Harris
MobPartner has released its new MobRetail Tracking Platform which uses beacon technology which provides the ability to measure how the use of mobile influences in-store traffic and sales. In-store beacon technologies enable retailers to create micro-locational marketing and promotional campaigns, even down to specific parts of a store such as an aisle.The MobR...
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