location marketing

location marketing news search results

Developer news items we found relating to location marketing

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Phunware-Publishes-New-Ebook-on-Location-Based-Marketing

Phunware Publishes New Ebook on Location Based Marketing


Saturday, May 21, 2016 by

Phunware has published a new eBook which offers an overview of how location based technologies such as iBeacons can help app publishers understand and predict consumer context and behavior. The publication also provides an introduction into with primary location marketing tactics and ways to unlock personalization.The eBook covers the following: - Location Marketin...


Teradata-Integrated-Marketing-Cloud-Offers-Expanded-Integrated-Solutions

Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions


Wednesday, October 28, 2015 by

Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...


Phunware-Continues-Growth-with-the-Acquisition-of-the-Odyssey-Mobile-Interaction-Advertising-Platform

Phunware Continues Growth with the Acquisition of the Odyssey Mobile Interaction Advertising Platform


Friday, December 19, 2014 by

Austin, Texas based Phunware has announced that it has acquired London and Singapore based Odyssey Mobile Interaction. The acquisition brings together Phunware’s Multiscreen as a Service (MaaS), a fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide with Odyssey Mobile’s app monetization ...


New-URX-App-Search-API-Helps-Mobile-Developers-Use-Deep-Links-to-Predict-What’s-Next-for-Users

New URX App Search API Helps Mobile Developers Use Deep Links to Predict What’s Next for Users


Monday, August 25, 2014 by

URX has announced a new beta App Search API which enables developers to find and link users directly to relevant actions inside other apps. With the API, developers can use deep links to help users with what’s next as they use their devices.For example, say you are reading this article on your ADM mobile app (shameless plug, we know!) If we had integrated the URX App Se...