Ad LTV benchmarks report for Q2 2019
Tuesday, September 17, 2019 by Richard Harris
SOOMLA, the mobile admeasurement and insights company, has released its first Ad LTV Benchmarks report for 2019.
This report provides an in-depth analysis that unveils mobile Ad LTV (lifetime value) data for Day 7 and Day 30 Broken down by Traffic Sources, Device Models, Operating Systems and Countries. The purpose of the Ad LTV report is to expose in-app ...
Best Practices for Kubernetes and more from Platform9
Tuesday, September 10, 2019 by Freeman Lightner
Platform9 has announced it will present at a webinar hosted by CNCF and hosts three Kubernetes Days events globally.
“KubeVirt - Beyond Containers: Coming full circle back to VMs!” on a CNCF-hosted Webinar
In this CNCF webinar, Roopak Parikh, Co-Founder & CTO at Platform9, and Joshua Hurt, Senior Software Engineer at Platform9, will...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Splunk acquires software company Omnition
Friday, September 6, 2019 by Freeman Lightner
Splunk, a stealth-mode SaaS company that works in distributed tracing and improving monitoring across microservices applications recently acquired SignalFx, and now they have acquired the software company Omnition.
"Today, we’re happy to announce that Splunk has entered a definitive agreement to acquire Omnition, a stealth-mo...
Women Who Tech announce 10 finalists
Thursday, September 5, 2019 by Brittany Harris
Women Who Tech announced the 10 finalists for the European-leg of its flagship Women Startup Challenge. The HealthTech startups will pitch their ventures to top investors and compete for an equity-free $50,000 cash grant on 7th October at Paris City Hall, Hôtel de Ville.
"By 2040, $25 trillion will be spent annually on healthcare, yet only 9.7% of investor...
In-App advertising prices are on the rise says new report
Wednesday, September 4, 2019 by Freeman Lightner
Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...
Theatro joins with Cisco and Honeywell
Friday, August 30, 2019 by Christian Hargrave
Theatro announced that they have joined forces with Cisco and Honeywell to transform the future of retail, hospitality, manufacturing and other markets with large deskless workforces. The investments by these two market leaders will anchor the expansion of its platform interoperability and its market footprint.
Theatro’s voice-driven Intelligent Assistant platf...
Speakers and agenda for DevOps Enterprise Summit 2019
Wednesday, August 28, 2019 by Richard Harris
IT Revolution released its full conference agenda, and next round of business and technology leaders presenting at DevOps Enterprise Summit Las Vegas 2019. Hosted at The Cosmopolitan of Las Vegas from October 28-30, DevOps Enterprise Summit is an industry conference for business and technology leaders to learn how to develop and deploy software faster and to win in...
Moshi Blum joins Adjust as General Manager Israel
Wednesday, August 28, 2019 by Brittany Harris
Adjust announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv.
Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.&r...
Advertisers are ditching the open market report from PubMatic says
Thursday, August 22, 2019 by Brittany Harris
PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...
Resolve acquires FixStream for $24M
Wednesday, August 21, 2019 by Christian Hargrave
Resolve Systems will be acquiring FixStream, a pioneer in AIOps. The acquisition, expected to close by the end of September, will enable Resolve to offer the most robust IT automation platform available on the market by combining artificial intelligence insights into dynamic, hybrid IT environments with powerful automation capabilities that are purpose-built for the com...
Spotify and Bango team up
Thursday, August 15, 2019 by Richard Harris
Bango the mobile commerce company, and Spotify, have entered into a business partnership to increase access to the world’s most popular audio streaming subscription service. By partnering with Bango, Spotify makes its streaming service available for operators all over the world to bundle with mobile and fixed subscription plans allowing millions of more ...
More AI tools to come from Near's $100M raise
Friday, August 2, 2019 by Richard Harris
Near, the platform that leverages AI to make real-world data actionable, has announced that it has raised $100 million in a new round of funding. The investment comes from London headquartered private equity firm Greater Pacific Capital (GPC). With this fresh investment, Near has raised a total of $134 million to date, including from Sequoia Capital and JP Morgan.
The future of AI in advertising for mobile could be audio-centric
Friday, July 19, 2019 by Richard Harris
Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...
New intelligence suite aims to help tackle problems with growing IT
Friday, July 12, 2019 by Brittany Harris
Snow Software announced a new suite of offerings to better empower customers to address their growing IT operations, cloud shift and digital transformation challenges. This new set of offerings is aligned to strategic business outcomes, providing customers with product choices that will better meet their unique needs now and in the future.
“The market has evolv...
Fintech and developers get challenged by Finastra appathon
Thursday, July 11, 2019 by Richard Harris
Finastra has issued a challenge to Fintechs and developers with its first-ever public appathon, inviting anyone with a good idea to build an application that solves a common pain point for North American community banks and credit unions, using its FusionFabric.cloud platform.
Participants will use Finastra’s US Banking APIs, accessible for free on the FusionFa...
Building confidence in machine learning models for IT
Wednesday, June 12, 2019 by Richard Harris
OpsRamp announced OpsQ Observed Mode to build confidence in machine learning models for IT event and performance analysis. The Summer 2019 Release also introduces automated alert suppression to reduce human time spent on first-response to alerts, continuous learning-based alert escalation using live event data, and new infrastructure monitoring capabilities for cloud na...
Edge computing adoption secrets for IIoT
Wednesday, June 12, 2019 by Ramya Ravichandar
Over the past year, many industry players increased their focus on edge-based solutions, and organizations are now beginning to understand the value edge computing can bring to their Internet of Things (IoT) and Industrial Internet of Things (IIoT) projects. According to a recent Spiceworks survey, 86% of companies with more than 5,000 employees plan to adopt IoT soluti...
Making edge computing easier to deploy and access for developers
Tuesday, June 11, 2019 by Christian Hargrave
MobiledgeX announced its “Edge Experience” developer discovery program to simplify how developers and device makers integrate edge performance and test in real edge networks globally. The program kicked off recently with MobiledgeX providing code for the first edge computing hackathon, hosted by Telecom Infra Project (TIP) at Facebook’s campus in Menlo...
Developers are invited to free Space App Camp
Wednesday, June 5, 2019 by Richard Harris
Huge amounts of data from space are produced daily by the Earth observation (EO) program Copernicus and its Sentinel satellites. This big data from space, including information on our planet’s atmosphere, land, and water, offer countless opportunities in connection with mobile apps.
The ESA Space App Camp aims to make EO data and services accessible to a wide r...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Harris
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Mobile advertising trends to watch in 2019
Tuesday, May 28, 2019 by Christian Hargrave
PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...
Digital intelligence just got a jolt by ABBYY acquiring TimelinePI
Wednesday, May 22, 2019 by Richard Harris
ABBYY announced it has signed an agreement to acquire Philadelphia, Pennsylvania-based TimelinePI. TimelinePI provides a comprehensive process intelligence platform designed to empower users to understand, monitor and optimize any business process.
The global process analytics market size is expected to grow to USD 1,421.7 million by 2023 according to Research and Ma...
App development demand and low code spotlighted in new report
Tuesday, May 21, 2019 by Richard Harris
OutSystems has published its sixth annual research report on the state of application development and the challenges faced by development and delivery teams. The State of Application Development, 2019: Is IT Ready for Disruption? unveils detailed survey results from over 3,300 IT professionals in all industries across the world.
The new research report provides in-de...
Mobile app testing market to be valued at $13.3B by 2026 report says
Monday, May 13, 2019 by Richard Harris
The mobile application testing solution market is anticipated to witness significant revenue growth during the forecast period, owing to rising demand across commercial and corporate sectors. Requirements for regression testing, the need to tackle issues caused due to device diversity, and increasing mobile applications such as m-commerce are the major drivers for the r...
Acronis gives developers early access to new cyber platform
Monday, April 29, 2019 by Brittany Harris
Acronis announced the opening of its core platforms, enabling broad, third-party developer access to the Acronis Cyber Platform to encourage expanded functionality and application integrations while expanding their opportunities in Acronis’ large ecosystem.
The Acronis Cyber Platform, which is the foundation of the company’s existing services, features a ...
Ten industries using Python programming
Tuesday, April 16, 2019 by Brittany Harris
ActiveState released a new report examining the top 10 use cases of the open source language Python. They (ActiveState) has been building Python since 1999 and has seen customers’ use of Python grow from a scripting solution for sysadmins to web development for programmers to the driving force behind machine learning.
Use cases have grown, along with usage and ...
Women are using financial apps more than men says Liftoff report
Friday, April 12, 2019 by Brittany Harris
Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...
Google Cloud Next 19 announcements
Thursday, April 11, 2019 by Brittany Harris
Next ‘19 is underway, and here’s a summary of the important news announced from the event.
Google CEO Sundar Pichai kicked off talking about Cloud’s momentum and announced their new multi and hybrid cloud offering called Anthos. Anthos lets customers write once and run anywhere—in the cloud, in their data center, or even in other clouds.
TIBCO's cloud platform gets improvements
Wednesday, April 10, 2019 by Richard Harris
TIBCO Software Inc. has new and enhanced capabilities for the TIBCO Connected Intelligence Cloud platform at the TIBCO NOW Global Tour 2019 event in Singapore. Empowered with these systems, businesses are able to connect disparate data, govern their information effectively, and augment the resulting intelligence. Critical collaboration between various per...
Developers place real-time DevOps visibility as high importance
Wednesday, April 10, 2019 by Richard Harris
A new study from SmartDraw Software highlights the importance DevOps teams place on the ability to provide real-time DevOps visibility across their DevOps ecosystem. For nearly all respondents (84 percent) real-time DevOps visibility is somewhat to an extremely important goal. In fact, 100 percent are currently working to find a way to provide real-time DevOps vis...
Mobile apps that use big data better do the data science too
Friday, March 29, 2019 by Richard Harris
Data science has emerged as a new powerhouse for organizations, turning mountains of data into actionable business insights that impact every part of the business. However, not all data science platforms and methodologies are created equal. The ability to use data science to make decisions with transparency and accountability comes down to many factors, including whethe...
Edge computing solution for industrial mobile devices arrives
Friday, March 29, 2019 by Richard Harris
FogHorn released Lightning Mobile, an edge computing solution built specifically for industrial mobile devices.
According to GSMA Intelligence, Industrial IoT connections will overtake consumer IoT connections in 2023, increasing more than five-fold to 13.8 billion in 2025. This is driven by a number of factors, including the emergence of LTE-M, NB-IoT, and...
The best places to market your app listed in new report from AppsFlyer
Monday, March 25, 2019 by Richard Harris
AppsFlyer released its latest Performance Index as well as insights highlighting the rapid growth of key platforms and advertising sources beyond Facebook and Google.
Among the networks to see the biggest changes was Snap, which rose to third place in the overall non-gaming ranking for Western Europe. Looking toward the rest of the app install market beyond Facebook ...