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Developer news items we found relating to increasing revenue

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Check-intrusive-ads-at-the-door:-How-app-marketers-can-use-native

Check intrusive ads at the door: How app marketers can use native


Monday, January 16, 2017 by

The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...


How-iOS-10-Is-Going-to-Help-App-Developers-More-Than-Ever

How iOS 10 Is Going to Help App Developers More Than Ever


Tuesday, September 13, 2016 by

The new Apple upgrade cycle with iOS 10 and the iPhone 7 is an exciting and opportune time for developers, and given what’s included in iOS 10, this round is no exception.We tend to think about Apple changes in two categories: first, what exciting and improved experiences can we bring to our users? And second, how can we use these new features to run our business m...


Why-Major-US-Sports-Franchises-Are-Embracing-Beacon-Technology

Why Major US Sports Franchises Are Embracing Beacon Technology


Wednesday, August 3, 2016 by

A new report from proximity marketing firm Proxbook titled “Proximity Marketing in Sports & Events - Q2 2016 Report,” takes an in-depth look at how the major North American sports leagues and franchises are leveraging location aware technology to increase engagement with fans and expand marketing efforts.According to the report authors, “Beacons and proximity techno...


Study-Shows-Companies-Want-Apps-to-Directly-Impact-Their-Bottom-Line

Study Shows Companies Want Apps to Directly Impact Their Bottom Line


Tuesday, December 29, 2015 by

We recently visited with Mark Lorion, Chief Marketing Officer & Head of Product at Apperian, about the ramifications of the results of Apperian’s recently published the 2015 Enterprise Mobile App Trend Report, which analyzed nearly two million app deployments across hundreds of thousands of enterprise users.Lorion is the CMO and Head of Product, whose responsibility...


How-to-Utilize-Marketing-Automation-for-Your-App

How to Utilize Marketing Automation for Your App


Tuesday, May 19, 2015 by

App marketing automation is not automated marketing for your app. Instead, it is a process that helps you to scale your efforts providing the ability to run customized campaigns to your users.The key to successful app marketing automation is to personalize your automation strategies to cater to different user segments – at scale - providing messages they’ll want to inte...


Put-App-Marketing-on-Autopilot-with-This-Guide

Put App Marketing on Autopilot with This Guide


Monday, April 13, 2015 by

Contrary to how the term sounds, app marketing automation does not do your marketing for you – instead it helps you scale your marketing efforts. Automation is a tool (albeit a very powerful one) to run customized campaigns to your users - campaigns these users will want to interact with and are relevant to them in real-time.Automation works to improve your app’s market...


Android-is-gaining-on-Apple-for-dev-revenue-earnings

Android is gaining on Apple for dev revenue earnings


Wednesday, November 28, 2012 by

SAN FRANCISCO -- The mobile video game Kingdoms at War is popular with owners of Apple's (AAPL) iPhone and Google's (GOOG) Android smartphones alike. But for the game's maker, there is a very important difference -- it earns more than double the money on iPhones and iPads than it does on Android devices.The disparity is a weakness for Android, which ...