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Developer news items we found relating to in game ads

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In-game-audio-ads-are-coming-to-MENA

In-game audio ads are coming to MENA


Monday, June 10, 2024 by

Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region. The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...


Publisher-Portal-for-in-game-audio-ad-monetization-from-Odeeo

Publisher Portal for in game audio ad monetization from Odeeo


Tuesday, March 26, 2024 by

Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates. Previously across the in-game audio ad industry, publishers had limited control over ad pla...


Secrets-revealed-from-developers-with-over-20-mobile-game-hits

Secrets revealed from developers with over 20 mobile game hits


Monday, September 5, 2022 by

My Little Universe, Squad Alpha, Johnny Trigger, Jelly Shift, and Knife Hit are just a few of the successful mobile games created by Baltic game developer Estoty. The company is known for more than 20 hit mobile games that have attracted a total of 2 billion players. So what are the key ingredients for a successful mobile game? Estoty’s experts name the following ...


In-game-advertising-extends-beyond-casual-games

In game advertising extends beyond casual games


Tuesday, December 31, 2019 by

The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.  The study, which is based...


Mobile-games-inapp-advertising-chat-with-Jun-Group

Mobile games inapp advertising chat with Jun Group


Friday, October 13, 2017 by

People are spending an increasing amount of their mobile time in-app. In fact, comScore reports that in 2017, people will spend 87% of their mobile time using applications. A natural corollary to this statistic is the kind of apps that are most popular. Apple reports that the number one app category in the iTunes Store is gaming.A recent study conducted by video technol...


Chatting-With-the-Creator-of-Trivia-Crack-About-App-Success-and-the-Smile-Test

Chatting With the Creator of Trivia Crack About App Success and the Smile Test


Thursday, August 25, 2016 by

We recently sat down with Etermax, the creator of Trivia Crack to get the inside track on their success as a mobile team. Trivia Crack Kingdoms, the sequel to its flagship mobile game, has surged in popularity as the game surpassed seven million downloads across all platforms worldwide. Here’s what Maximo Cavazzani, CEO and founder of Etermax had to say. ADM: Who a...


Using-in-App-Advertising-Effectively-To-Monetize-an-App

Using in App Advertising Effectively To Monetize an App


Wednesday, March 26, 2014 by

Thousands of apps launch each day, so the mobile app business must be booming, right? Not exactly. Sure, thousands of apps are launched daily, but how many actually make money? Last I checked, products must generate revenue to qualify as a business. And generating money is where apps fail, miserably. A recent Gartner report spells out the harsh forecast facing developer...


The-Secret-to-a-Successful-Mobile-Game-Launch

The Secret to a Successful Mobile Game Launch


Monday, February 3, 2014 by

As a mobile game developer, analytics are without a doubt one of the most important tools to help you launch your game. Not only do analytics help you understand the early performance of your game, but they also provide the context necessary to guide future product developments and optimize your marketing efforts. When you’re launching your mobile ga...