Weather apps have the highest mobile ad eCPM finds new report
Thursday, June 8, 2017 by Richard Harris
A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report", data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...
Experience severe weather in VR with new app from AccuWeather
Tuesday, March 21, 2017 by Richard Harris
AccuWeather announced the launch of the new virtual reality application, AccuWeather - Weather for Life for Samsung Gear VR, allowing users to and interact with exclusive 360-degree video content, weather information, and updates in revolutionary new ways. The new app gives users an additional platform to access the most personalized, localized weather information. ...
IBM and the Weather Company just introduced mesh network alerts
Wednesday, February 15, 2017 by Richard Harris
IBM and The Weather Company, an IBM Business, have introduced a new Mesh Network Alerts technology that provides a mobile method of communicating with underserved populations in developing countries to notify of potential severe weather events or disasters - even in areas with limited Internet connection, or cellular networks are disrupted due to an outage. Develop...
IFTTT partners with Weather Underground so you can control things from Weather data
Monday, December 12, 2016 by Richard Harris
IFTTT (If this then that), a platform that allows services of all kinds to work together, has recently announced a collaboration with Weather Underground, one of the largest IoT networks in the world, to power IFTTT’s new and improved weather service.
The collaboration allows users to leverage weather data to make decisions using IFTTT applets, formerly k...
How The Weather Company is Helping IBM Expand its Developer Footprint
Saturday, July 16, 2016 by Richard Harris
We recently chatted with Chris Huff, Vice President, Mobile & Consumer Application Development - The Weather Company, to talk how the company approaches application development and the role it has with helping IBM work with the development community.ADM: How are developers at The Weather Company aiding consumers’ ability to receive weather updates in real time?Huff:...
Get Out of the Cold Weather with Ft. Lauderdale UX and FrontEnd Conference
Thursday, January 21, 2016 by Richard Harris
UXDevSummit is a three-day event focused on the areas of User Experience (UX) and Front-End Development. Located in Ft. Lauderdale, Florida and held on February 4 – 6, the event offers keynotes, panels, workshops, exhibits, and entertainment that showcase leading advancements in UX and Front-End Development integration.The conference targets UX Professionals, Back and F...
The Weather Channel Shows IBM How to IoT
Friday, November 6, 2015 by Richard Harris
Its all blue skies for the folks at the Weather Channel as IBM has announced that it has entered into an agreement to acquire The Weather Company’s B2B, mobile and cloud-based web properties, including WSI, weather.com, Weather Underground and The Weather Company brand. The Weather Channel is not part of the agreement, but the TV channel will license weather forecast da...
Using The Weather To Earn More Revenue From Your App
Friday, August 15, 2014 by Richard Harris
One of the concepts that we don’t hear a lot about here at ADM is how external factors can affect an app user’s interaction with an app and how that situation provides an opportunity to deliver content and marketing messages. Maybe it’s because prior to mobile marketing, their really was no way to proactively tailor a message to people on the go or based on their curren...
