AppDirect Capital Program receives 100M in funding
Thursday, January 11, 2024 by Freeman Lightner
AppDirect announced it has secured 100M US in funding from global investment group CDPQ. This new investment will support innovative financing options for technology advisors through the AppDirect Capital Invest program, allowing them to access flexible capital to transform and scale their business. Building upon the initial USD 80 million financing ...
AI cooling off period projected by Helpshift in 2024
Friday, January 5, 2024 by Richard Harris
There was much hype in 2023 about AI, and as a result, all sorts of companies have jumped into the AI space - even if they’re not "AI companies." We saw some brands that were too hasty and indiscriminate in their approach to AI. They’re tinkering with AI, throwing stuff at the wall to see what sticks. They’re trying to put AI everywhere...
The power of predictive marketing
Monday, November 19, 2018 by Almitra Karnik
Most digital marketers are well aware of the power of segmentation, and many marketing tools today offer the ability to group users into different buckets. While this has allowed us to more precisely target audiences, there is now emerging a new offshoot of segmentation technology that is going to deliver on the promise of this approach to an infinitely greater extent. ...
Mobile app advertising trends in 2018
Thursday, November 15, 2018 by Richard Harris
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...
Holiday marketing strategies 2018 from Helpshift
Tuesday, November 6, 2018 by Richard Harris
New proprietary internal data has been released from Helpshift, the company whose AI-powered customer service platform enables consumer brands to message back and forth with their customers to get their questions answered efficiently.
Helpshift’s inaugural Holiday Performance Index includes data from the company’s retail and e-commerce customers for...
SimpleOrder chats about their Restaurant Management Software
Tuesday, October 24, 2017 by Richard Harris
Restaurant inventory management software platform SimpleOrder was founded in Tel Aviv, Israel in 2012 by restaurant industry veterans who saw a critical need to bring back-of-house operations into the 21st Century. SimpleOrder’s restaurant industry management software platform provides restaurant operators with an automated inventory system that provides counts an...
Travel app users will not put up with many problems
Sunday, September 10, 2017 by Richard Harris
1 in 4 users of mobile apps for travel say that they’ll abandon their bookings and use a competitor’s mobile app instead when faced with a network error such as a timeout or missing image, according to a new study of US & UK consumers conducted by Neumob. The company’s exclusive consumer research study is captured in a new paper called "Mobile Apps for Tra...
Providing inapp customer support help from Helpshift
Thursday, September 7, 2017 by Richard Harris
In today's hyper-competitive market, a developer must be sure to remove all potential friction points, which can irritate customers, or risk app extinction. Even the best of apps have seen this negative trend over a long period of time due directly to subjects like, customer support, scalability, and poor retention efforts.We had a chat with Abinash Tripathy, co-founder...
Slow apps and websites can ruin your reputation
Tuesday, August 22, 2017 by Richard Harris
App and web users are growing more demanding and less forgiving, according to the results of a consumer survey from Apica. In a clear call to action for organizations around the world, Apica's survey found that three quarters of respondents expect websites and apps to perform faster than they did three years ago. Apica conducted the survey among internet users in the UK...
Mobile rewarded ads help increase IAP spends shows study
Tuesday, August 1, 2017 by Richard Harris
Rewarded videos inside games and apps can be a double edge sword. Give "something" to a user for watching a video is a gamble because it's hard to decipher how users will react. It's an obvious thought to wonder if rewarded ads take revenue away from In-App Purchases (IAPs). But new data out today from Tapjoy shows that rewarded ads actually help increase IAP ...
Helpshift helping top grossing apps with their customer support
Monday, July 31, 2017 by Christian Hargrave
Helpshift, the company providing customer support through enterprise-level, in-app customer experiences, has announced that its customer support platform is used by 34 of the top 100 grossing gaming apps, including five of the top 20, as ranked on Apptopia, a provider of mobile app intelligence.“Gaming apps that provide more sophisticated in-app support are more likely ...
App ad campaigns for the Christmas season
Saturday, October 25, 2014 by Richard Harris
Have you begun to think about your promotional content for this upcoming holiday season? The time is now to start preparing for this holiday season, and here are some of the key points you need to look at:
1. Promo content
2. Channels to reach out to your audience
3. Your activities schedule
Let’s take a more in-depth look at each of these p...
Weekly Roundup: Apple Developer Outage, Jellybean 4.3, Amazon and Windows Phone, Unity and Blackberry 10, and GDC 2014
Saturday, July 27, 2013 by Richard Harris
From the Editors DeskThis weekend is the last weekend before the August issue release and there has been no shortage of news to cover! From the Apple outage, to the Android 4.3 Jellybean update this week has been one for the books! We won't be publishing a podcast this week, while put all of our efforts towards putting the finishing touches on the August issue, but we'l...
Helpshift Offers New Dashboard for End to End Mobile Help Desk
Friday, July 26, 2013 by Ron Beaman
Helpshift provides end-to-end mobile customer service solutions by providing in-app help-desk support so that users do not need to exit an app to get the support they require. Helpshift’s native SDK and API integrates into an app to offer a complete support portal.
The new dashboard offers several upgrades to help developers better understand their customer’s issues in...