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The Top Five Things You Should Know About Paid Search Marketing

Thursday, April 2, 2015 by Richard Hartley

Richard Hartley, PPC Director at Jellyfish Online Marketing, provides some quick hits on approaching paid search marketing.1. What's happening with PPC technology right now?- Google DoubleClick’s unrivalled development power could see other software tools lose custom. We witnessed a similar occurrence with competitive tag management solutions when Google Tag Manag...

Google Analytics Announces Google Tag Manager Enhancements

Friday, October 17, 2014 by Richard Harris

The Google Analytics team has announced new updates to Google Tag Manager including new APIs, a new interface to help launch and edit tags faster, and more 3rd-party templates.Google Tag Manager APIThe new Tag Manager API provides the ability to customize infrastructure to specific needs. This includes the ability to create and manage users as well as previewi...

Updated Google Play SDK Provides App Developers with Enhancements to Analytics, Drive and Fit

Wednesday, September 17, 2014 by Stuart Parkerson

Google has released the latest version of its Google Play SDK with 6.1 adding enhanced ecommerce analytics support from Google Tag Manager and offers new improvements to the Google Drive Android API. Google is also including a refresh of the Google Fit developer preview.Here are the major updates:Analytics: Enhanced ecommerce is an analytics extension designed...

Google Adds New Analytics to AdMob App Monetization Platform

Saturday, March 22, 2014 by Richard Harris

Google has announced the full integration of Google Analytics in the AdMob interface. The service is available on a new Analyze tab. Along with the new intergration there are a new set of features including a new drop down menu to switch between individual apps reports, new home page with combined Google Analytics nd AdMob reporting, and a new A...

Google Introduces Tag Manager for Mobile Apps and Updated Analytics Services SDK

Tuesday, August 20, 2013 by Stuart Parkerson

First announced at Google I/O, Tag Manager for mobile apps is now available. The free service allows developers to publish their apps and change analytics, remarketing and conversion tracking on the fly without updating the app. Developers can add tags to Android and iOS apps by including the Google Analytics Services SDK into their app. The SDK utilizes both Google ...