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Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Christian Hargrave
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
Google Announces New Mobile Ad Formats and Tools
Tuesday, September 30, 2014 by Richard Harris
Google has announced that over the coming months it will launch several mobile display ad formats and tools across the Google Display Network, the AdMob Network and DoubleClick to facilitate the ability to serve ads across screens.The new display ad formats are designed specifically for mobile environments and include the following:Mobile Lightbox engagement ads use exi...
New App Marketing and Promotion with Google Search, Google Display Network and YouTube
Monday, August 25, 2014 by Stuart Parkerson
The Google Adwords team has announced the global availability of app promotion ads across Google Search, the Google Display Network and YouTube.There are over 100 billion searches per month Google and sometimes this content lives on a website, sometimes it’s in an app. Now, regardless of where the content is located, developers can get their apps into an ad by using a n...
App Developer Magazine Developer Spotlight Wasabi Productions
Sunday, November 3, 2013 by Stuart Parkerson
As part of our series of in-depth interviews with app developers, we recently sat down with Wasabi Productions, a children’s digital publisher.
ADM - Who are your key members?Wasabi - Graham Nunn, Creative Director and Co-Founder; Amy Friedlander , VP Marketing & Strategy, Co-Founder; and Chaz Heitner, Financial Director, Co Founder.
ADM - How lo...