Common mobile app testing mistakes to avoid
Friday, December 7, 2018 by Rob Mason
Consumers downloaded more than 175 billion mobile apps in 2017. The cost of developing a mobile app can exceed $1 million, with the median cost falling in the range of $100,000 to $500,000. Multiply those numbers together and it’s apparent that a startling amount of resources are spent yearly on mobile app development.
The bad news? Most of those resources are ...
Qualcomm Releases New Snapdragon Wear 1100 Processor for Smart Wearables
Wednesday, June 8, 2016 by Richard Harris
Qualcomm has released a new Qualcomm Snapdragon Wear 1100 processor for the targeted-purpose wearables segments such as connected kid and elderly watches, fitness trackers, smart headsets, and wearable accessories. The Snapdragon Wear 1100 processor joins the Snapdragon Wear 2100 processor, which is designed for multi-purpose wearables.Snapdragon Wear 1100 provides the ...
Phunware Publishes New Ebook on Location Based Marketing
Saturday, May 21, 2016 by Stuart Parkerson
Phunware has published a new eBook which offers an overview of how location based technologies such as iBeacons can help app publishers understand and predict consumer context and behavior. The publication also provides an introduction into with primary location marketing tactics and ways to unlock personalization.The eBook covers the following: - Location Marketin...
Educating Consumers on iBeacons and Other Location Aware Mobile Technology
Friday, October 31, 2014 by Stuart Parkerson
Earlier this year I was writing about location based marketing, specifically iBeacon technology and in that article I mentioned that my wife had no idea what an iBeacon was or how it worked. When I told her that it would allow a retail establishment like Target to let her know about special offers while she is in the store, she said, “I want that!” And then she said, “M...
Apsima Adds Social Presence SDK for iBeacon Enabled Mobile App Development
Thursday, September 4, 2014 by Stuart Parkerson
Apsima has announced their latest offering, a social presence SDK to allow mobile app developers to add proximity based social features to any mobile app. The social presence SDK was built to extend iBeacon use beyond business to consumer interaction by allowing mobile users to interact with one another based on their physical proximity. The social Pre...
Location Based Services: My Phone Doesn’t Do That
Wednesday, September 3, 2014 by Stuart Parkerson
What do Location-Based Services (LBS) like Wi-Fi, beacons, Bluetooth low energy (BLE), geo-fencing, etc. have in common? For mobile developers, they allow mobile apps to interact on a local and personal in a ground breaking way.I was telling my wife about location based marketing (we were in a store shopping, I was bored) and she told me, “My phone doesn’t do that.” I h...
Apsima Announces New White labeling Option for Proximity iBeacon Technology
Thursday, July 17, 2014 by Stuart Parkerson
Apsima has announced a new white-labeling option for proximity beacon manufacturers, enterprise app developers, and others to take advantage of Apsima’s proximity aware features. The white-label option provides a way to add Apsima’s proprietary proximity awareness platform to enterprise offerings, without the costs associated with development.Apsima handles al...
You Dream It, We Build It Competition Offers Up $50k To App Developers
Monday, February 24, 2014 by Richard Harris
Ice House, a global design and development firm today announced its official North American debut and its partnership with LAUNCH Festival (San Francisco, Feb 24-26) in the $50,000 ‘You Dream It, We Build It’ competition. Ice House is the global design and development services specialist in applied mobile technologies with portfolio expertise in micro-location, geo-fen...
App Developers: How to Protect Your Apps From Being Hacked in 2014
Wednesday, January 15, 2014 by Alan Kahn
With 2013 behind us we are left with the memory of a massive increase and change in cyber criminal behavior, as well as some foresight into 2014 and the things developers can do to protect applications from hacking.
As the Internet of Things (IoT) creates more situations where our daily lives, our governments, our utilities, our homes, and our businesses can be manag...
