How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Sprint 5G phones include Hatch Premium and cloud gaming
Thursday, August 29, 2019 by Richard Harris
Sprint customers can enjoy instant access to unlimited mobile cloud gaming with Hatch Premium and True Mobile 5G. Hatch, a game-streaming experience specifically designed for mobile 5G networks, will be preloaded on Sprint 5G smartphones. Plus, customers will receive a complimentary three-month subscription to Hatch Premium.
Sprint 5G customers will experie...
What your zodiac sign says about your gaming personality
Tuesday, August 20, 2019 by Richard Harris
No two gamers are alike. Everyone has their own unique interests and approaches to playing their favorite mobile games. Fascinatingly, a person's zodiac sign can often point to certain traits that not only affect your personality in real life, but also your gaming style!
The folks at Fort Mason Games— the female-run mobile gaming company that brought ...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Maker of CryptoFight lands investment from gaming pioneer Calvin Ayre
Monday, May 20, 2019 by Brittany Hainzinger
Kronoverse Corp. has secured a lead investment in its seed round from Calvin Ayre, online gaming entrepreneur, and founder of Ayre Group and CoinGeek. The investment comes on the heels of Kronoverse’s groundbreaking announcement last month that it will use the Bitcoin SV [BSV] blockchain to power CryptoFights’ game networking layer. Ayre is a key backer of B...
The Game of the Year winner is God of War announced at GDC 19
Friday, March 22, 2019 by Brittany Hainzinger
Sony Santa Monica & Sony Interactive Entertainment’s epic reimagining of the intense action/adventure series, God of War, was honored with the prize for Game of the Year at the 19th annual Game Developers Choice Awards (GDCA) ceremony during the 2019 Game Developers Conference (GDC) at the Moscone Convention Center in San Francisco. Sony’s God of War tel...
Everything Unity said at GDC 19
Thursday, March 21, 2019 by Brittany Hainzinger
Unity Technologie's keynote at GDC 19 was filled with new technological breakthroughs and partner announcements that showcased everything that developers need to create, operate and monetize for today and tomorrow. Key partners and customers from Tencent, Activision, Glu Mobile, and NVIDIA joined Unity to set the stage for a week filled with hands-on experiences, op...
Gaming on mobile data says you are probably a gamer but don't admit it
Tuesday, February 26, 2019 by Richard Harris
Who’s a gamer? Chances are, it’s you. Most smartphone owners in the U.S. need look no further than their own mobile phone home screen for evidence that new categories of games are changing the face of modern video game players. From the early days of arcade games to the rise of Fortnite, mobile gaming - and the rise of casual games - has democratized gaming ...
Unity's Adaptive Performance gaming feature set for the Galaxy S10
Thursday, February 21, 2019 by Richard Harris
The Samsung Galaxy S10 will have many mobile "super-powers". From extended battery life to Instagram mode pictures - they have packed enough tech inside to make any propeller spin.
But something mentioned during the announcement caught my attention relating specifically to game development, did you hear it?
Unity is soon to launch what they call, "A...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
Developing video games that work for everyone
Monday, January 14, 2019 by Matias Nicolas Rodriguez
Video games are interactive experiences – as the player, you can live many different lives racing fast cars, fighting great creatures and going on exciting, magical adventures. For as long as video games companies have existed, the focus has been largely on games that are fun to play.
Of course, though, we’ve all had to sit out a round and wait for a free...
Augmented reality app creation made simple with PlugXR
Thursday, January 10, 2019 by Richard Harris
PlugXR, Inc., an Augmented Reality / Virtual Reality/Mixed Reality Silicon Valley startup based in San Jose, California (USA), has announced its flagship AR Authoring Platform, PlugXR Creator (Beta), the Fastest and First-of-its-kind AR App Creator for Android/iOS mobiles to develop powerful AR apps in Minutes.
"We expect to expand the XR market starting with AR...
Sony acquires audio engineering company AudioKinetic
Thursday, January 10, 2019 by Christian Hargrave
Sony Interactive Entertainment (SIE) and Audiokinetic, Inc., a provider of cross-platform audio solutions for the gaming and interactive media industries, announced they have entered into a definitive agreement for SIE to acquire Audiokinetic. With this acquisition, SIE will tap into Audiokinetic’s vast audio engineering expertise, adding significant value to the ...
Unity releases gameplay frequency report
Saturday, January 5, 2019 by Richard Harris
Unity Technologies powers more than 50% of all new mobile games today. They have just released new data revealing how much time was spent playing on mobile devices in the United States in 2018 - and the numbers are a bit shocking.
US residents spent 6.926 billion hours playing mobile games in 2018. That’s an average of 21 hours and 6 minutes for every single pe...
What game developers can learn from Fortnite's rise
Friday, December 28, 2018 by Richard Harris
Fortnite took over the video game world in 2018 and reached over $1 billion in sales, reaching every gaming fan with experiences on all the major consoles, mobile operating systems and even streaming platforms like Twitch. However, Fortnite seems to have reached a plateau with a recent study by StreamElements revealing viewership of the game has steadily declined since ...
Mesmerizing Titanic virtual reality game coming to PlayStation
Wednesday, December 26, 2018 by Richard Harris
Titanic VR is launching on Playstation (PSVR). The highly realistic game’s graphics and characterization are based on real-life people who were on the ship. The game's developer, Immersive VR Education (IVRE), created 800 characters, while also providing various facts on-screen about the RMS Titanic and its sinking.
The sinking of the Titanic is ...
Lineage 2: Revolution update features new holiday ingame content
Saturday, December 22, 2018 by Christian Hargrave
Netmarble Corp. has released a fun, festive holiday update to the popular mobile massive multiplayer online role-playing game (MMORPG), Lineage 2: Revolution, including new Christmas-themed content and special in-game events featuring free item giveaways for players.
Core Holiday Updates
In celebration of the holiday season, the massive city of Magnadin featured i...
The best Thanksgiving 2018 game that makes you look busy
Thursday, November 22, 2018 by Christian Hargrave
Want some Thanksgiving fun this year? The Turkey plucker game seems like a completely useless game where you pluck the feathers from a turkey as fast as you can, and you keep plucking until your fingers bleed - or you simply give up! But under the hood is an addictive and unique gameplay style, that keeps you hooked - plucking turkey for hours it seems.
New game studio wants to bring back fantasy based retro gaming
Tuesday, November 6, 2018 by Richard Harris
An emerging game studio, Storytellers Entertainment, is hoping to spark a new generation of fantasy based retro gaming with the development of “Imperium Omni”, a four part serialized solo-RPG set in the vast fictional world of Aeris Pri. The game is to be released on PC with future expansion to Xbox and PS4 console platforms.
The company, established by f...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
Ghost Tappers game lands just in time for Halloween
Wednesday, October 24, 2018 by Christian Hargrave
Wild River, the game publishing label of EuroVideo Medien has announced that the idle game Ghost Tappers will be released this week for iOS and Android; this is the publisher’s second mobile game after Pretzel Land. This ambitious and expansive game for smartphones and tablets was developed by Munich based studio Diviad and will be distributed ...
Netmarble Corp releases Lineage 2: Revolution updates
Wednesday, September 19, 2018 by Christian Hargrave
Netmarble Corp. announced several updates to the massive multiplayer online role playing game (MMORPG), Lineage 2: Revolution, including class transfers part 1, the anticipated collaboration feature, and the additional updates to Academy Clan.
Launched worldwide in November 2017, Lineage 2: Revolution continues to be one of the most popular MMORPGs due to its innovat...
Looney Tunes is back in a fun mobile format
Monday, August 20, 2018 by Richard Harris
Looney Tunes: World of Mayhem development has been announced by Scopely. The new mobile multiplayer role-playing game, with Warner Bros. Interactive Entertainment, that brings an entire world of Looney Tunes characters together to do battle on your mobile screen with anvils, boulders and other ACME devices of destruction. Packed with player vs. player insanity, the mayh...
Flaregames partners with MeeWow to publish Tap Empire
Friday, August 10, 2018 by Richard Harris
Mobile gaming publisher Flaregames announced the next imminent global launch in its Q3/Q4 line-up with hyper-casual idle game Tap Empire releasing 11th October on iOS and Android devices. This debut game from San Francisco studio MeeWow Games will be the third title from the Flaregames Accelerator and the second to launch in the next two months, with Super Spell Heroes,...
New FPS game lets your earn ERC20 tokens while you play
Thursday, July 5, 2018 by Christian Hargrave
Game players can use WAR FIELD’s GOLDER (GLDR) - an ERC20-compliant, Ethereum-based cryptographic token - to stake on their character’s “life”. GOLDER are available exclusively at warfield.com during the company’s Token Sale/ICO, which starts June 28.
Players then compete in deathmatch games. Simply put: the winners get GOLDER from ...
Unity 2018.1 has the biggest upgrades since the start of the company
Thursday, May 3, 2018 by Christian Hargrave
Unity Technologies announced that Unity 2018.1 is now available. Unity 2018.1 is a major upgrade which introduces the start of several innovations, including the Scriptable Render Pipelines and the C# Job System, which make it easier and faster to achieve beautiful graphics and high-end performance.“With Unity 2018.1 we are introducing one of the largest upgrades in the...
GDC 2018 breaks attendance records
Monday, April 2, 2018 by Richard Harris
The 2018 Game Developers Conference (GDC) ended after a week of networking, learning and inspiration. This year, the event saw a record attendance of 28,000 industry professionals at San Francisco’s Moscone Convention Center from March 19-23. GDC and VRDC will be returning to the Moscone Convention Center on Monday, March 18 to Friday, March 22, 2019. The call for submi...
Orbital 1 mobile game launches from Etermax
Monday, April 2, 2018 by Richard Harris
Etermax, the creators of Trivia Crack, announced the release of its latest strategy game: Orbital 1. The new title sets users on a 3D intergalactic journey to challenge fierce opponents in a rotating competition, shaking up the whole PvP (Player Vs Player) genre with a unique twist.“We’re very excited to diversify our ever-growing portfolio with this new IP,” said Maxim...
The IGF 2018 winning lineup
Tuesday, March 27, 2018 by Richard Harris
Infinite Fall’s Night in the Woods took home the $30,000 Seumas McNally Grand Prize for Best Independent Game at the 20th annual Independent Games Festival (IGF) Awards. The ceremony took place as part of the 2018 Game Developers Conference (GDC) at the Moscone Convention Center in San Francisco. In addition to the grand prize, Night in the Woods also received top honor...
About that new AdMob open bidding platform
Wednesday, March 21, 2018 by Christian Hargrave
Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...
Mobile ad creative help from Tapjoy arrives
Wednesday, March 21, 2018 by Richard Harris
Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...
Live streaming your game to get paid
Wednesday, March 7, 2018 by Richard Harris
Mobcrush has unveiled its new ‘Go Live, Get Paid’ platform, a set of free tools and features that enable any mobile gamer to reach and grow an audience, where they can earn anything from $15 to $2,500 an hour for live streaming their gameplay. A new survey conducted by an analyst firm DFC Intelligence and commissioned by Mobcrush found that while only 14 percent of game...
Results from the GDC Annual State of the Industry Survey
Thursday, January 25, 2018 by Richard Harris
The 2018 Game Developers Conference (GDC) has released the results of the sixth annual State of the Industry Survey, revealing trends in the games industry ahead of GDC 2018 this March. With responses from nearly 4,000 game developers, this year’s survey results reflect a growing level of developer interest in the Nintendo Switch, with 12% of respondents currently devel...