Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Mobile game spending is dominated by women says Liftoff
Wednesday, August 22, 2018 by Christian Hargrave
Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...
Engineering is the Top Job Need for the Gaming Industry
Monday, March 14, 2016 by Richard Harris
In a recent study on the hiring needs for the gaming industry, SmartRecruiters found that engineering dominates as the top job function sought after in the gaming sector, with engineering representing 36 percent of all gaming jobs posted, followed by design at 17 percent. Here’s how the top functions ranked in the study:1. Engineering2. Design3. Art/Creative4. Educ...
AppLift New Mobile Game Marketing Platform Leverages Big Data for User Lifetime Value
Wednesday, February 4, 2015 by Stuart Parkerson
AppLift, a mobile game marketing platform, has launched DataLift – a new offering that provides what the company is calling “a big data-fueled mobile media buying platform maximizing user lifetime value (LTV).” The platform utilizes technology that optimizes campaign goals, including post-install LTV events, and enables user acquisition for mobile app advertisers.The Da...
2014 Game Marketing Summit Is Less Than a Month Away
Sunday, March 30, 2014 by Stuart Parkerson
The 2014 Game Marketing Summit is less than a month away, entering its ninth year of speakers and workshops for interactive game marketing professionals. The event will be held in San Francisco at the Yerba Buena Center for the Arts on Wednesday, April 23, 2014.Produced by IDG World Expo, an initial agenda and lineup of speakers has been released which wi...
Yahoo Creates Yahoo Games Network Platform for Game Developers
Thursday, March 20, 2014 by Stuart Parkerson
Yahoo is launching the Yahoo Games Network, new platform for third-party game developers for distribution on the Yahoo network. Yahoo is betting that the 800 million users worldwide (including 400 million users on mobile) will entice developers to follow the Facebook model and launch games in the Yahoo platform.Through the Yahoo Games Channel and the new&...
App Developers Have a Chance for a Piece of $600 Million Game Developer Investment Fund
Friday, March 14, 2014 by Stuart Parkerson
ChangYou (US) has announced a $600 million game developer investment program called the “CYOU Win Plan.” The program is a long term investment that will support independent gaming developers in marketing, distribution, and business operation. Looking for the hottest ideas, ChangYou is investing and fostering game developer visions while providing the resources...
flaregames Uses Swrve to Boost Mobile Game Revenues and Retain Players
Tuesday, October 1, 2013 by Richard Harris
Publisher of Royal Revolt! and BraveSmart retains players, evolves
gameplay and maximizes revenue in free-to-play games using Swrve’s in-app
flaregames, a leading developer and publisher of mobile
games, uses Swrve’s in-app marketing platform to power the success of six hit
titles, which combined have been downloaded more than 12 million times...
Eight Elements To A Successful Game
Sunday, August 4, 2013 by Carlos Icaza
I get to see a lot of your great games all the way from inception to being released on the App Store and/orAndroid Market by working at Lanica.A lot of you send me your games to figure out a problem here and there, or ask me questions about how to do XYZ or this-and-that. Some of you send me assets without blinking; other of you are reluctant to send me your assets...