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Developer news items we found relating to freemium app model
Music in apps: A chat with the CEO of feed.fm
Thursday, March 1, 2018 by Richard Harris
Music licensing is a pain. We know it's there for a very good reason, but let's be honest... It can be a serious barrier to the perfect experience that app developers hope to convey. Finding the right music can be a big part of that, but nobody wants to settle for the generic royalty free music.That's why we talked to Jeff Yasuda, CEO and Founder of feed.fm, to learn ab...
Freemium app model remains best option for developers
Thursday, October 19, 2017 by Christian Hargrave
More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...
Two Case Studies On How Programmatic Ad Mediation Maximize Revenues
Friday, February 26, 2016 by Stuart Parkerson
Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...
Mobile Users Place Their Advertising Value at $10.80 Per Minute
Monday, July 13, 2015 by Richard Harris
Mobile users have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80US per consumer for advertisers. These numbers are from a new research study “What’s My Worth? 2015” which was conducted by Opinium Research and commissioned by Millennial Media, polling over 4,000 con...
Freemium versus paid app models
Tuesday, September 23, 2014 by Richard Harris
The freemium model was adopted by app developers due to the high competition in the marketplace. With Freemium, developers and owners can create and launch lots of different apps and inevitably one or two of them will gain traction and bring in a profit. Freemium is a good choice for mass-market apps (like games and music). The paid model works when the a...