Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
USC Games announces first student games expo
Wednesday, April 18, 2018 by Richard Harris
USC Games announced that its inaugural USC Games Expo will take place on May 9th, presented by Los Angeles-based mobile games company Jam City, a developer of mobile games like Cookie Jam, Panda Pop, and Harry Potter: Hogwarts Mystery.
The event will provide a hands-on look at the future of interactive entertainment, showcasing games and innovations created by the ne...
Orbital 1 mobile game launches from Etermax
Monday, April 2, 2018 by Richard Harris
Etermax, the creators of Trivia Crack, announced the release of its latest strategy game: Orbital 1. The new title sets users on a 3D intergalactic journey to challenge fierce opponents in a rotating competition, shaking up the whole PvP (Player Vs Player) genre with a unique twist.“We’re very excited to diversify our ever-growing portfolio with this new IP,” said Maxim...
Building a viral app platform
Monday, August 28, 2017 by Richard Harris
With the 1 year anniversary of Pokemon Go fresh in our minds, it's fair to wonder why more mobile games have not reached the same level of success. Many have made an initial splash but failed to maintain the momentum necessary to achieve viral status. One notable exception is Trivia Crack. Since it's release in 2013, the mobile gaming sensation has been downloaded more ...
Tapjoy hits a milestone of 600 million mobile consumers
Monday, July 24, 2017 by Richard Harris
Tapjoy, a Maximum Impact Platform for mobile advertisers and app developers, has announced that its ad platform grew to reach about 600 million mobile consumers at the close of Q2. This reach is primarily driven by massive growth in the company’s rewarded video product, which posted an 80% year-over-year increase in the total number of daily unique viewers, a 107% incre...
New Pictionary app lets users sketch on the go
Thursday, April 27, 2017 by Richard Harris
Etermax, the creator of Trivia Crack and Aworded Crack, announced the launch of the digital app version of Pictionary, based on the classic draw-n-guess board game, in partnership with Mattel. The mobile app will launch on April 27, surprising users with an all new way to play.The new Pictionary app will include features inspired by the classic top selling draw-n-guess ...
Chatting With the Creator of Trivia Crack About App Success and the Smile Test
Thursday, August 25, 2016 by Richard Harris
We recently sat down with Etermax, the creator of Trivia Crack to get the inside track on their success as a mobile team. Trivia Crack Kingdoms, the sequel to its flagship mobile game, has surged in popularity as the game surpassed seven million downloads across all platforms worldwide. Here’s what Maximo Cavazzani, CEO and founder of Etermax had to say. ADM: Who a...
Home Hunting, App Edition: How to Effectively Launch Your Localized App
Friday, September 5, 2014 by Dawni Jacobs
In the previous installment of this series, your "baby" (localized app) was shepherded onto the path to success by passing through the right quality assurance process. It now looks good to the folks in its new locale, it speaks the right language, and it functions like a native (in fact, it is a native) app. All it needs now is to find a new home - ideally many, ma...
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