2021 Coding Week recap from industry experts
Monday, September 20, 2021 by Richard Harris
National Coding Week takes place during September 13 - September 19 and it is a great time to engage everyone into coding in a fun and easy way. According to an article from National Today, "92 percent of executives believe American workers are not as skilled as they need to be." National Coding Week is a perfect opportunity for improving your coding skills to...
App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
Header bidding questions answered by AdColony
Wednesday, August 18, 2021 by Richard Harris
In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding.
Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...
HomeGrid Forum and Signify team up to transform LiFi apps
Tuesday, July 27, 2021 by Freeman Lightner
HomeGrid Forum announced that Signify, (Euronext: LIGHT), has joined the organization to expand the innovation and deployment of G.hn technology for Light Fidelity (LiFi) applications.
HomeGrid Forum and Signify team up to transform LiFi apps
Trulifi by Signify provides a range of LiFi systems that ensure a fast, secure, and reliable wireless connection....
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Dropping the gloves with hockey and SPE
Tuesday, June 29, 2021 by Shaun Walker
This is my favorite time of year -- the NHL playoffs and the sprint to hoist the Stanley Cup. Now, I recognize I’m biased, and with all apologies to football and futbol fans, the Stanley Cup is easily the most prestigious trophy in all of professional sports and the toughest championship to win. In the vein of a true hockey fanatic, I’d say ‘fight me&r...
IQVIA Covid19 healthcare app challenge
Wednesday, June 2, 2021 by Brittany Hainzinger
IQVIA has announced details surrounding the COVID-19 Healthcare App Challenge, a hackathon-style competition for developers that wish to leverage the recently released IQVIA HealthCare Locator Software Development Kit. Starting today, developers can sign up for the hackathon here and will have until June 28 to develop an app to help consumers locate and engage healthcar...
4 Reasons Python is taking over the world
Friday, April 23, 2021 by Calvin Hendryx-Parker
Every engineer knows that the most important rule in the book is the one about using the right tool for the job. What’s “right” may be a touch subjective, however. What are you most comfortable with? What standards do you need to adhere to? Does your team have specific preferences? In software engineering, these questions and the multitude of programmi...
Atari expands partnership with Chain Games
Friday, March 26, 2021 by Brittany Hainzinger
Atari® announced that they will expand their existing partnership with Chain Games to integrate into the upcoming Atari Multiverse experience. As a part of this expansion, Chain Games and Atari will develop a region within the Atari Multiverse where users can experience their collaborative efforts, including brand new interactive experiences provided by both pa...
Tom Brady defies age using this app
Sunday, February 7, 2021 by Richard Harris
Tom Brady is making a record tenth Super Bowl appearance by upsetting the #1 seeded Green Bay Packers. This past summer when Brady signed with Tampa Bay, many questioned if the future hall of fame quarterback would see as much success in a new city with a new offensive system, coaches, and teammates. If he hasn't already, Brady will have a chance to put those questi...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
Shift left observability 2021 predictions
Monday, January 11, 2021 by Brittany Hainzinger
As this year comes to a close, it has become apparent that software quality and cloud computing are as important as ever. Looking forward, we see 2021 as the year software developers become the essential catalysts for business growth for organizations of all sizes and across all markets. Read on for the four predictions that Lightrun sees as having the biggest impact on...
Cloud and the future of work
Saturday, January 9, 2021 by Brittany Hainzinger
Transformation is inevitable. CDOs who can build a factory of data products and bring value in digital transformation to their shifting businesses will be heroes. They will be the people who extend an olive branch to technical audiences because data products cannot be built without technical support. The CDO will have a dual role in their company, fostering a good relat...
Database ecosystem will flourish in 2021
Thursday, January 7, 2021 by Freeman Lightner
Related to COVID-19, I think the big stories will revolve around managing remote workforces, cost-cutting by the consolidation of empty buildings, and adapting to changes in consumer behavior.
Database ecosystem will flourish in 2021
Despite the fact that IT budgets have been tight in 2020, businesses have adapted to the changed consumer behaviors. As a result, I ...
Game development and Live Ops are evolving
Tuesday, December 8, 2020 by Richard Harris
We recently caught up with Carbonated and AWS Game Tech to discuss how Carbonated’s custom-built, live ops platform Carbyne enables game developers to bring fresh content to players in real-time, without engineering support or an office-based workforce.
While Carbonated is a relatively small gaming studio, they have the tools to become a major player among the ...
Huawei helps global developers get access to Chinese market
Monday, November 9, 2020 by Brittany Hainzinger
Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...
Unlocking the Business Value of Continuous Delivery
Saturday, October 31, 2020 by Richard Harris
Reducing risk is important, but the processes that underpin continuous delivery translate into even more important values to the business:
• Accelerate time-to-value. A small business doesn’t need a PhD to recognize that continuous delivery helps them get things done faster. An enterprise that has mapped out its value stream, has made sig...
AudioMob runs competition for aspiring games developers and students
Friday, September 18, 2020 by Brittany Hainzinger
AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.
AudioMob’s ‘Resonate’ competition is aligned tightly w...
MemSQL scalable database now available through red hat marketplace
Thursday, September 10, 2020 by Brittany Hainzinger
MemSQL announced that the MemSQL scalable SQL database is now available through Red Hat Marketplace. Red Hat Marketplace is an open cloud marketplace for enterprise customers to discover, try, purchase, deploy, and manage certified container-based software across environments – public and private, cloud and on premises. Through the marketplace, customers can take ...
Visual AI from Applitools reaches one billion images analyzed
Tuesday, June 23, 2020 by Brittany Hainzinger
Applitools announced its Visual AI technology has surpassed one billion images analyzed since launching commercially and is projected to double year over year. Each of the one billion images analyzed includes AI enhancing data from over 130 different browser and version combinations, viewport information, and direct user feedback on defects, dynamic content, and more. T...
PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
FTC responds to COVID 19
Monday, March 23, 2020 by Brittany Hainzinger
The FTC is taking a variety of measures to respond to the new and challenging circumstances associated with the COVID-19 coronavirus crisis. The two main priorities, as always, are the health and safety of people, their families, and the entities and individuals who appear before us; and the continuity of our mission to protect consumers and competition. To that end, we...
Evolution of Infrastructure as a Service
Thursday, February 20, 2020 by Richard Harris
Infrastructure-as-a-Service (IaaS) has changed the world. In the past, a company had to invest time and resources into building and operating its own servers. So much effort went into maintaining infrastructure, that little time remained for focusing on the company mission. IaaS changed all that. Today, a provider like AWS will build the server farm. A software company ...
Adjust to launch Control Center as part of Automate Suite
Tuesday, February 18, 2020 by Freeman Lightner
Adjust announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today’s marketers.
Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record...
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
FTC extends comment deadline on COPPA Rule
Tuesday, October 22, 2019 by Freeman Lightner
The Federal Trade Commission is extending the deadline to submit comments on the effectiveness of the amendments the agency made to the Children’s Online Privacy Protection Rule (COPPA Rule) in 2013 and whether additional changes are needed. The deadline was originally October 23, 2019; it is now December 9, 2019.
The FTC announced that it would accep...
Top companies hiring for autonomous vehicle talent
Monday, September 30, 2019 by Brittany Hainzinger
When news about autonomous vehicles filled headlines a few years ago, it was characterized by bold claims: that entire lanes would be dedicated to hands-free driving by 2020 and door-to-door autonomous trips would be possible around 2030, for example.
Since then, the frenzy about an autonomous takeover of our personal transportation system has waned. But a new realit...
Silicon Labs Series 2 mesh networking modules are out now
Thursday, September 26, 2019 by Freeman Lightner
Silicon Labs has launched a new portfolio of highly integrated, secure Wireless Gecko modules that reduce development cost and complexity, making it easier to add robust mesh networking connectivity to a wide range of Internet of Things (IoT) products. The new MGM210x and BGM210x Series 2 modules support leading mesh protocols (Zigbee, Thread, and Bluetoo...
Hot Wheels Infinite Loop mobile game released
Friday, August 23, 2019 by Richard Harris
Mattel, Inc. released the Hot Wheels Infinite Loop, a new digital racing game that brings the legendary Hot Wheels catalog to mobile devices for the ultimate smash-and-crash speed competition. With an introduction timed to Gamescom, Europe’s leading trade fair for digital games culture held in Cologne, Germany, Hot Wheels Infinite Loo...
INTUITION.DEV wants to help developers survive the coming tech crash
Tuesday, August 20, 2019 by Richard Harris
Hacker News announced the release of a first working version of INTUITION.DEV. INTUITION.DEV is a completely free and open source low-code tool specifically designed for professional developers, not citizen developers.
Bubble (a commercial low-code tool for citizen-developers) estimated savings of ten to 50 times on traditional development costs through low-code, and...
The cloud infrastructure startup war brewing
Tuesday, July 30, 2019 by Richard Harris
Cloud infrastructure startups have traditionally faced an uphill battle as they strive to gain footing against market leaders like AWS and Google. As a result, venture investors have tended to shy away from these startups on the assumption that the cloud platforms will eventually eradicate all competition in the market.
Eric Anderson, Principal at Scale Venture Partn...
Salesforce and Tableau software become one
Tuesday, June 11, 2019 by Richard Harris
Salesforce has said it will buy Tableau Software for $15.7 billion in an all-stock deal, making it the largest acquisition in the history of the company. This is more than double the $6.5 billion the San Francisco-based cloud giant paid for MuleSoft last year.
Salesforce will use the acquisition to double down on business intelligence through powerful new data...
Scaling apps against competition easier with new accelerator program
Tuesday, May 28, 2019 by Christian Hargrave
Bidalgo announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps.
In today’s crowded mobile ecosystem, many app marketers find themselves up against the competition with significantly more resources with which to acquire new users. Th...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Christian Hargrave
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
Apple Arcade game development and Stadia set to shift gaming industry
Wednesday, May 1, 2019 by Richard Harris
In the last few months, the gaming industry has witnessed major shifts as new emerging services begin to take shape across various platforms. Drilling down into mobile gaming, the recent launches of Google Stadia and Apple Arcade have presented gamers with two new mediums to flex their gaming skills. However, these emerging platforms have presented new implications, cha...