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Developer news items we found relating to cleanrooms

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App-marketing-for-subscription-apps-report

App marketing for subscription apps report


Friday, June 17, 2022 by

AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...


Bridging-marketing-gaps-with-data-cleanrooms

Bridging marketing gaps with data cleanrooms


Friday, June 10, 2022 by

If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months. In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...