Weather apps have the highest mobile ad eCPM finds new report
Thursday, June 8, 2017 by Richard Harris
A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report", data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...
Unity and Xiaomi team up
Tuesday, November 29, 2016 by Richard Harris
Unity Technologies and Xiaomi have revealed additional details on the recent partnership agreement as both companies scale to serve consumers and developers worldwide. As one of the top Android device makers in China, Xiaomi boasts one of the world’s most engaged audiences, with the MIUI app store seeing more than 50 billion downloads to date. Unity developers will have...
Newzoo offers insight into the app market with new survey report
Wednesday, October 5, 2016 by Richard Harris
Global market intelligence firm Newzoo has announced the release of its first Global Mobile Market Report, a unique publication on the global mobile ecosystem, including global app revenues and forecasts, device brand market share, smartphone penetration, and consumer profiling.
According to the report, global app revenues will reach $44.8 billion in 2016...
Why China Has a 1000 Percent Increase in Mobile Ad Spending
Tuesday, July 5, 2016 by Richard Harris
Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report is that China saw an incredible +1,198% rise in ad spendingIn the report the company shows continued growth for mobile vi...
President of 360 Games Alex Xu Discusses Chinese Game Publishing Opportunities
Wednesday, June 15, 2016 by Richard Harris
To learn more about the growing Chinese gaming market and the opportunity China presents for game developers, we spoke with Alex Xu is president of 360 Games. The company is a leading Chinese game platform and publisher which recently released initiatives to attract global game developers to China, including the formation of the SUPER360° Strategy, a mobile ad revenue r...
New NBIoT Consortium to Promote Narrow Band Internet of Things
Tuesday, December 1, 2015 by Richard Harris
Yet another IoT play is in motion as a new NB-IoT consortium has been announced by a group of telecom industry heavyweights including Huawei, Qualcomm, Vodafone and others.The formation of the new NB-IoT forum is aimed at promoting the ecosystem around Narrow Band Internet of Things (NB-IoT) technology. NB-IoT is a solution for deployment of Low Power Wide Area (LPWA) n...
GSMA's Mobile IoT Initiative Wants You to Develop Using LPWA Solutions
Sunday, August 23, 2015 by Richard Harris
The GSMA announced that it has established the ‘Mobile IoT Initiative’, a new project backed by a number of mobile operators, OEMs, chipset, module and infrastructure companies, whose goal is to address the use of Low Power Wide Area (LPWA) solutions in licensed spectrum. The GSMA is a trade organization representing the interests of nearly 800 mobile operators inc...
Nokia Promotes Windows Phone App Development in China
Friday, July 26, 2013 by Richard Harris
Nokia has announced that it is partnering with China Mobile to host a contest for app developers in China to encourage Windows app development.
According to a report by China Tech News, the contest has a goal of encouraging the launch of 1,000 apps in the Windows App Store....
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