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Developer news items we found relating to casual gaming
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
New hyper casual game development studio emerges from Gismart
Wednesday, June 5, 2019 by Christian Hargrave
Gismart has announced the launch of a new internal studio, which will focus on producing both hypercasual and casual games.
The new Gismart studio boasts an ambitious growth strategy, with a roadmap that will see ten quality casual and hypercasual games launched within its first year of operation, as the company looks to recruit over 40 talented games indus...