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Appodeal-Receives-over-$3M-to-Grow-Its-Programmatic-Mobile-Ad-Mediation-Solution

Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution


Friday, January 8, 2016 by

Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...


Demystifying-the-Buying-and-Selling-of-Mobile-Ads

Demystifying the Buying and Selling of Mobile Ads


Saturday, September 6, 2014 by

Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business.  Here’s a simple overview of the benefits of each typ...


How-to-Turn-Your-Mobile-App-into-a-Scalable-Business

How to Turn Your Mobile App into a Scalable Business


Monday, August 25, 2014 by

It might be easier than ever to develop your own app, but turning that app into a viable business is only getting harder.Apple's App Store is adding close to 20,000 new apps every month, and Google Play is matching or even topping those numbers. This makes for a crowded market where app developers are struggling to cut through the noise to have their product discovered ...


What-the-US-Government-Can-Learn-From-App-Developers

What the US Government Can Learn From App Developers


Tuesday, October 1, 2013 by

As of this morning the US Government is in a "shutdown". This essentially means any federally funded National park is closed, some federal workers are off until further notice, gun permits might be delayed,  business loans are halted, and a many other things that will likely effect you during your daily routine. But ironically, the IRS still collects taxes, the new...


Grow-Mobile,-a-New-Marketplace-To-Get-Users-

Grow Mobile, a New Marketplace To Get Users


Tuesday, June 25, 2013 by

Zynga's former head of mobile marketing A.J. Yeakel, Storm8's former head of business development Brendan Lyall and Ming-Lei Xu, who sold Wild Needle to Zynga, have just launched a new tool to let developers market their apps by engaguging in ad exchanges, buying ad space, and more. It's called Grow Mobile, and it is a dashboard that incorporates about 75 diff...