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Apple Search Ads support from Appbi
Friday, November 9, 2018 by Richard Harris
Apple Search Ads is Apple’s proprietary ad platform that offers iOS mobile app publishers a way to get their app found through app store specific searches. It’s reported that 65 - 80 percent of all app installs happen after a search through the app store. So understanding the challenges with being discovered through searches in the app store is a big deal.
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Insurance is joining the growing list of industries being disrupted
Tuesday, December 13, 2016 by Richard Harris
According to CB Insights, a host of venture capital-backed startups has propelled property and casualty insurance tech investment deals to a new high in 2016, with total funding topping $1 billion in the first half of the year alone, more than 63% of it in the U.S. Specifically for property & casualty insurance, startups that distribute policies and/or provide softw...
Shopping apps that target women will see better profits says new report
Wednesday, October 12, 2016 by Richard Harris
Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind...
Why Hasn't the Internet of Things Taken Off and How Can It
Friday, June 17, 2016 by Manav Khurana
Nest thermostats, Hue light bulbs, Fitbit fitness trackers – these and a number of competing devices are the kinds of Internet of Things applications to reach the general public. That’s solid progress if you compare today’s IoT to where it was 5 years ago, when it was primarily the domain of enthusiasts, but it’s a long way from the kind of ubiquity we see in the m...
The Challenges Of Monetizing In App Mobile Ads
Monday, June 6, 2016 by Jeff Kim
It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...
AppGyver Releases Supersonic, Bridging Native Grade UI and Data to HTML5 Hybrid Apps
Thursday, December 4, 2014 by Stuart Parkerson
AppGyver just released Supersonic this week, defining a new way for developing high-performance mobile app user interfaces. AppGyver offers users a platform for both the novice and seasoned mobile developer in executing HTML5 mobile apps which are indistinguishable from native applications. Supersonic is a next-generation mobile hybrid framework where develop...
