app subscriptions

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Developer news items we found relating to app subscriptions

8 results
Mobile-app-profitability-and-user-LTV

Mobile app profitability and user LTV


Tuesday, May 28, 2019 by

According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


How-Google-is-sharing-a-bigger-piece-of-the-subscription-pie

How Google is sharing a bigger piece of the subscription pie


Tuesday, November 28, 2017 by

In the past, some publishers expressed unease around the dynamics of their relationship with Google. Those publishers were concerned that in their partnership, Google’s dominant position meant that publishers were unfairly losing out on valuable ad revenue. But those attitudes might change soon: Google has announced new plans to launch a subscription partnership with pu...


Apps-with-subscriptions-should-read-this-report-about-pricing

Apps with subscriptions should read this report about pricing


Thursday, August 17, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...


Why-apps-with-subscription-models-are-taking-over

Why apps with subscription models are taking over


Monday, July 24, 2017 by

Anybody with a passing acquaintance with the app store, whether on iOS or Android, is fully aware of the vast quantities of apps crammed into every (digital) nook and crevice, with more being released each passing day. For Apple and Google, this competition is great - the more apps there are, the more money they make. But for app developers, more competition means that ...


Spring-Into-Profit-–-The-Four-Money-Making-Models-for-Your-Apps-to-Bloom

Spring Into Profit – The Four Money Making Models for Your Apps to Bloom


Wednesday, April 9, 2014 by

This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace and competition to get apps discovered is fierce. By now, the US market is reaching saturation and many mobile users already...


Today-is-Last-Day-to-Implement-Subscriptions-in-a-NOOK-App-and-Receive-Free-Marketing

Today is Last Day to Implement Subscriptions in a NOOK App and Receive Free Marketing


Friday, March 7, 2014 by

Today is the last day to take advantage of a program offered by NOOK and Fortumo to implement subscriptions in a NOOK App and receive premium app marketing.The subscription model works for apps and digital goods vendors that use recurring billing to enable users to access specific content.This subscription model allows developer to monetize through an app on a monthly b...


Android-is-gaining-on-Apple-for-dev-revenue-earnings

Android is gaining on Apple for dev revenue earnings


Wednesday, November 28, 2012 by

SAN FRANCISCO -- The mobile video game Kingdoms at War is popular with owners of Apple's (AAPL) iPhone and Google's (GOOG) Android smartphones alike. But for the game's maker, there is a very important difference -- it earns more than double the money on iPhones and iPads than it does on Android devices.The disparity is a weakness for Android, which ...