Increase in app development since start of COVID-19
Friday, May 29, 2020 by Brittany Hainzinger
Appy Pie observed a dramatic 198% increase in application development since the outset of the COVID-19 pandemic.
Since February 2020, Appy Pie has experienced a 198% jump in the number of total apps created and a 241% jump in the total app subscriptions. It is this believed that this increase is driven by two separate demands: 1) Companies that unexpectedly faced wor...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
American dating app registrations drop almost 500 percent
Friday, February 15, 2019 by Richard Harris
Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...
How Google is sharing a bigger piece of the subscription pie
Tuesday, November 28, 2017 by Alexian Chiavegato
In the past, some publishers expressed unease around the dynamics of their relationship with Google. Those publishers were concerned that in their partnership, Google’s dominant position meant that publishers were unfairly losing out on valuable ad revenue. But those attitudes might change soon: Google has announced new plans to launch a subscription partnership with pu...
Apps with subscriptions should read this report about pricing
Thursday, August 17, 2017 by Richard Harris
Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...
Why apps with subscription models are taking over
Monday, July 24, 2017 by Mark Loranger
Anybody with a passing acquaintance with the app store, whether on iOS or Android, is fully aware of the vast quantities of apps crammed into every (digital) nook and crevice, with more being released each passing day. For Apple and Google, this competition is great - the more apps there are, the more money they make. But for app developers, more competition means that ...
Spring Into Profit – The Four Money Making Models for Your Apps to Bloom
Wednesday, April 9, 2014 by Dale Carr
This Spring will no doubt inspire a new crop of budding mobile app developers possessing amazing ideas to improve our lives on the go. Developers, beware: the mobile app business is not for the faint-hearted. For one, it is a crowded marketplace, and competition to get apps discovered is fierce.
By now, the US market is reaching saturation and many mobile users alrea...
Today is Last Day to Implement Subscriptions in a NOOK App and Receive Free Marketing
Friday, March 7, 2014 by Stuart Parkerson
Today is the last day to take advantage of a program offered by NOOK and Fortumo to implement subscriptions in a NOOK App and receive premium app marketing.The subscription model works for apps and digital goods vendors that use recurring billing to enable users to access specific content.This subscription model allows developer to monetize through an app on a monthly b...
Android is gaining on Apple for dev revenue earnings
Wednesday, November 28, 2012 by Richard Harris
SAN FRANCISCO -- The mobile video game Kingdoms at War is popular with owners of Apple's (AAPL) iPhone and Google's (GOOG) Android smartphones alike. But for the game's maker, there is a very important difference -- it earns more than double the money on iPhones and iPads than it does on Android devices.The disparity is a weakness for Android, which ...