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Developer news items we found relating to app ad monetization

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Ad monetization app launches from ironSource

Wednesday, December 4, 2019 by Freeman Lightner

Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...

AppBrain introduces mobile CPI boost rules for Android promotion

Tuesday, December 5, 2017 by Richard Harris

Ad network AppBrain has launched a new feature where promoters of Android CPI (Cost per install) campaigns can target specific users to increase the effectiveness of their promotion budget.With CPI boost rules, advertisers can target users that convert well in the advertised app and thus increase the effectiveness of their campaign budget. To our knowledge, AppBrain is ...

Enhance by FGL now features Appodeal support

Tuesday, November 15, 2016 by Richard Harris

Appodeal has announced that Enhance by FGL now features Appodeal support. This will enable app creators to bring to market products that are already optimized for ad-driven revenues, with absolutely no additional code work required.Enhance works by allowing developers to inject SDK code into their already compiled iOS and Android apps. App creators can upload their comp...

Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies

Tuesday, June 21, 2016 by Pavel Golubev

Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...

So Many Mobile Ad Formats, What’s an App Developer to Do

Tuesday, October 21, 2014 by Richard Harris

Mobile advertising is continuing to explode and more and more big brand names are moving their ad budgets out of traditional media and into mobile. Its great news for developers and their apps in the marketplaces, however the folks on Madison Avenue are not going to let their creative juices fade away just because they are working on a small screen. They get the bi...